You likely already know that being an LGBTQ friendly employer is great for your business work culture and financial bottom line. OutBüro can be a tremendous resource to help you attract and grab top-tier gay, lesbian, bisexual, transgender, and queer (LGBTQ) talent. OutBüro was launched in mid-2018 by Dennis Velco leveraging the over 10 years of founding, growing, and moderating LinkedIn’s largest LGBT professional networking group with 45,000 global members. A large focus of OutBüro is to be growing resource for candidates to use the site to research employers, write and read reviews, network with other professionals, and find new job opportunities with LGBTQ inclusive and friendly employers. As an employer, effectively managing your organization’s presence on OutBüro can help you put your best foot forward with these candidates and support your HRC Corporate Equality Index scoring if on or seeking to be on that listing.
Check out a recent article about OutBüro on Forbes.com titled, “How OutBuro.com is Leading the Way for Career-Minded Employees”.
1. Showcase your company brand
If you haven’t done so already, sign up for a free user account and complete your personal professional profile. Afterward, you may either add the company for free with limited features or for a small fee add the company with full features and control of the company content. The full-featured listing allows you to indicate the LGBTQ inclusive benefits and policies you provide no matter your company size. For companies already on the HRC Corporate Equality Index (CEI) this is another opportunity for you to demonstrate you diverse, inclusive and welcoming work environment. For companies out of HRC’s scope, this is your opportunity to publicly show your support for your LGBTQ employees no matter your company size or location worldwide.
Full company listings provide the ability for a robust company description, photos, videos, social media links, and opportunity to showcase your LGBTQ inclusive policies, your employees and more.
2. Invite LGBTQ Employees to Rate Your Company
Get the accolades you deserve for making your company an awesome place to work. After your company listing is established, invite all your employees to come to OutBüro and rate your company from their unique LGBTQ perspective. This will demonstrate that in addition to having policies, your company is an outstanding place to work as an LGBTQ employee. This will be a great insight for future potential candidates and entice them to apply for your jobs. You are free to be creative and leverage postings on our site. Or contact us for employee marketing collateral about OutBüro.
The site is self-governing meaning inappropriate postings may be flagged for review. We also have company review guidelines and community standards.
Monitor and respond to reviews and interview feedback
OutBüro is the go-to and only site for employer reviews by LGBTQ employee. Launched in mid-2018 the site is growing. As members discover and read reviews at the start of their job search prior to speaking with a company recruiter or hiring manager you have the opportunity in influence their decision to work for your company knowing it is a welcoming and safe workplace that promotes diversity and inclusion.
Make it a point to monitor and respond to reviews and feedback on reviews as they are posted. Thank people for their time spent submitting a review, whether it is positive or negative overall, and address any complaints mentioned. While some complaints may be valid opportunities for improvement, others may be a matter of culture fit—so do your best to be transparent. Most job seekers find the employer perspective useful when learning about a company, and the majority say their perception of a company improves after seeing the company respond to a review.
3. Post Jobs
To achieve and maintain a 100% score on the HRC Corporate Equality Index the 2019 scoring requirements companies must now demonstrate they are actively recruiting within the LGBTQ community (requirement 3.C.1). OutBüro can be an active part when LGBTQ candidates are researching your employer brand, make it easy for them to find relevant job opportunities right on OutBüro. Users are either promote themselves professionally through connection and blogging on OutBüro, actively looking for jobs or would consider better opportunities. Since candidates have often researched organizations before submitting an application on general sites provide them the opportunity to learn more about you LGBTQ friendly work environment on OutBüro. They tend to be higher quality than those from other job boards who “spray and pray.”
Contact us to learn about our ability to capture your job posting directly from your current company job portal or provide a data feed.
4. Launch a Company Group
Start a group on OutBüro for current, past, and prospective employees no matter the company size. For large dispersed organizations, it is a great way for employees to connect while choosing their level of being public or anonymous off the company own network. Be the first to start another group about your industry to guide and shape the dialog as a leader.
5. Post Content
Increase your brand awareness with LGBTQ professionals. With a free OutBüro user account you may post content directly to our blog from your profile. Consider posting content such as press releases, industry news, LGBTQ employee profile features, LGBTQ employee resource group news, and events.
Conclusion
OutBüro is a growing valuable tool for gay, lesbian, bisexual, transgender, queer professionals for networking and as passive or active job seekers. It is also a quite valuable tool for employers. Candidates use the site to determine where they are interested in working, and your presence there can be the difference between attracting a top-tier candidate or losing them to a competitor.
Are you aware of an LGBT owned business or community non-profit we should inform our readers about? Contact us with an LGBT owned business lead or news tip.
Get involved!
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