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Bespoke Beauty Brands, LLC Launches Next Generation Men’s Beauty Brand, Mai Johnson & Company

LOS ANGELES–(BUSINESS WIRE)–#MaiJohnsonCo–Bespoke Beauty Brands, LLC, (BBB) announced today the launch of its newest prestige beauty line with co-founders and best friends Rodney Williams and Alvin Hathaway. The full collection, titled Mai Johnson & Company (MJC) includes a full suite of products designed for addressing dryness, cleanliness, and skincare – is set to launch nationwide, on August 20th, 2021.

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This venture marks the first men’s beauty brand and the third overall brand to roll out under the BBB umbrella. “Mai Johnson & Company is the next generation of men’s beauty,” shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC. “MJC is here to deliver confidence to men with every use.”

Co-founders Rodney and Alvin met in high school and have remained close friends for over two decades. In 2014, Rodney and Alvin began to question why there was not a beauty line for men that addressed core skin issues like there were for women. Rodney, former consumer products brand manager turned technology innovator and Alvin, an engineer turned technology financial controller, worked endless nights imagining and shaping exactly what that brand would look like. As such, Mai Johnson & Company was created to address men’s skin issues correctly, with an emphasis on hydration and moisturization. As a result, Real Man Powder was born, and “freshness for (your) Johnson (balls) & Company (body)” followed soon after.

This year, Mai Johnson & Company expanded their product line to include additional beauty products such as Daily Foam Cleanser, Refreshing Toner, and Optimal Moisturizer all helping to provide men with a holistic, easy-to-manage routine that takes out the extra work of looking and smelling good. To create this line Bespoke Beauty Brands and co-founders Rodney and Alvin sourced the most efficacious product and natural and benefit-driven ingredients to create a line focused on performance.

“We believe every man should be clean, dry, and well-groomed. We believe that a man deserves products that speak to his genuine needs with a bit of class and humor,” claimed Rodney Williams.

“Men are becoming more interested in taking care of themselves and we felt there was a need in the market for a line of exceptional products that resonate with the guy’s guy,” stated Alvin Hathaway.

The collection will launch on Mai Johnson & Company’s e-commerce site www.maijohnson.com starting August 20, 2021.

The clean beauty products are 100% cruelty-free and formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, and BHT.

The array of products within the collection are available at price points ranging from $10.00 – $45.00. These include Daily Foam Cleanser ($18.00); Refreshing Toner ($30.00); Anti-Aging Skin Serum ($38.00); Optimal Moisturizer ($38.00); Renewing Anti-Aging Night Cream ($45.00); Anti-Aging Eye Cream ($35.00); Deep Clean Charcoal Mask ($20.00); and Body Powder in Unscented/Clean/Sandalwood ($18.00).

About Bespoke Beauty Brands, LLC

Launched in 2019, Bespoke Beauty Brands is the new-age beauty incubator, restructuring the beauty business one brand at a time. In partnership with influencer entrepreneurs, BBB manages everything from concept creation to distribution. Based in Los Angeles, California, Bespoke Beauty Brands was founded by Toni Ko. Toni is a serial entrepreneur with a track record in developing and building successful brands. Toni founded her first company, NYX Cosmetics, which was acquired by L’Oréal in 2014. Since then, she has kept busy with several successful ventures.

About Co-Founders

Rodney Williams and Alvin Hathaway met at the beginning of high school, about 23 years ago. They went to Calvery Hall College H.S. in Baltimore MD, where they both ran Varsity track and field. Following high school, they both went to West Virginia University (WVU) and continued their track and field careers. While at WVU they created their first company, 220 Productions LLC which was a marketing & event management company founded in West Virginia and expanded to other locations. After finishing college with 4 degrees each, Rodney joined P&G as a brand manager then co-founded two companies LISNR and Solo Funds. Alvin has worked for two multinational companies in finance and supply chain leadership roles. Over the years they began to question why the market didn’t have a brand that represented today’s man – this sparked their next and current venture Mai Johnson & Co.



Media inquiries regarding Mai Johnson & Company

Michelle Steinberg



Media inquiries regarding Toni Ko and Bespoke Beauty Brands, LLC

Kelsey Hertel

The Storied Group


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