Four Steps Businesses Should Take to Measure the Impact of Training and Improve Performance

Online assessments help businesses deliver more effective training and unlock potential

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TRUMBULL, Conn.–(BUSINESS WIRE)–#Questionmark–Employers should better measure the impact of their learning and development programs to improve business performance, according to a new white paper by online assessment provider Questionmark.

Learning and development is now often critical to business success. It helps to drive innovation and business growth. But, of the $350 billion that is spent globally on training, research suggests that only around 25% of training measurably improved performance.1

Questionmark’s white paper, “Measuring the Effectiveness of Learning”, sets out the four steps businesses can take to evaluate the impact of learning:

  1. Reaction: do learners find the training favorable, engaging and relevant?
  2. Learning: do learners acquire the intended knowledge and skills?
  3. Behavior: do learners apply what they have learned?
  4. Results: has the training delivered a positive business outcome?2

The white paper explains how employers should build their learning and development programs around the behaviors they want to change. They then need to ensure they have effective measurement in place, in the form of robust assessments, so they can constantly improve learning and development.

John Kleeman, Executive Director and Founder of Questionmark, said: “Upskilling workers is essential as businesses look to grow again. So, now more than ever, employers must ensure that their training is delivering and keeping them ahead of the game.

“Our enterprise-grade assessment platform allows employers to combine online tests with powerful analytics to show which parts of learning are effective. With this information, employers can make informed decisions about the learning and development they provide.”

The Questionmark enterprise-grade platform makes assessment content easy to create and adapt. The platform automatically marks papers and instantly compiles results. It is easy to spot trends and patterns.

Notes to editors

About Questionmark

Questionmark unlocks performance through reliable and secure online assessments.

Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequalled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.

Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark’s cloud-based assessment management platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., Australian and European-based data centers.



2 The four steps are the Kirkpatrick Model as explained in the “Four Levels of Training Evaluation” by James and Wendy Kirkpatrick


For more information:

US: Kristin Bernor, external relations: 203.349.6438

UK: James Boyd-Wallis: 07793 021 607

Australia and New Zealand: Chelsea Dowd: +61 2 8073 0527

About the author: BusinessWire
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