Mentorship Program Provides Strategic Marketing & Communications Counsel
ATLANTA–(BUSINESS WIRE)–Non-profit leader Goodie Nation™ announces the Intentionally Good MarCom Mini-Accelerator powered by Verizon, a fast-paced mentorship program that provides marketing and communications (marcom) training to diverse founders.
The benefit: train these founders to better educate and inform their customers, allowing them to build strong relationships between their brand and their community.
“We’ve zeroed in on the specific discipline of marketing and communications as these skills are integral to success for early-stage founders but often overlooked,” said Joey Womack, CEO of Goodie Nation. “We aim to give our founders an edge both by increasing knowledge and know-how and by facilitating new connections with top companies to close the relationship gap. Collaborating with the largest mobile provider for their expertise in reaching both businesses and consumers is a natural fit.”
The Intentionally Good MarCom Mini-Accelerator powered by Verizon is a 30 day virtual event that will equip 10 Goodie Nation founders with one-on-one strategic counsel from Verizon corporate marketing experts. Each founder will be matched with a Verizon “mentor” based upon the identified need and skillset.
“Across the Country, Verizon is investing in and supporting entrepreneurs, small businesses and communities of color. Enhanced MarCom planning will give these brands a louder voice that cuts through the noise, and a way to bridge the relationship gap by providing mentorship and thought leadership to a diverse group of startups and founders,” said Michelle Arrington, Manager, State and Local Government Affairs, Verizon. “We are proud to partner with Goodie Nation and its mission to work towards leveling the playing field for top social entrepreneurs and diverse founders by putting people and relationships at the center of tech.”
The Mini-Accelerator is comprised of three components: a virtual welcome lunch on May 5th, Verizon mentor “office hours,” and a virtual closing lunch on May 25th, where founders will share key learnings and their progress. Goodie Nation’s monthly podcast, “Why Relationships Matter,” will feature an episode covering the experience at the end of May.
About Goodie Nation
Goodie Nation was founded in 2014. Since then, Goodie Nation has been on a mission to address the relationship gap that exists for social entrepreneurs and diverse founders. The organization is dedicated to helping founders accelerate success by providing access to capital, pilot opportunities and best practices through mentorship and connections. Today, more than 100 founders have the support of Goodie Nation to drive their business. To learn more, follow Goodie Nation on Instagram @goodienation or visit https://goodienation.org/.
Verizon Communications Inc. was formed on June 30, 2000 and is celebrating its 20th year as one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers voice, data and video services and solutions on its award winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control. https://www.verizon.com/.