Jack Daniel’s Tennessee Fire and RuPaul’s Drag Race Alums Celebrate Pride

LYNCHBURG, Tenn., June 17, 2021 /PRNewswire/ — Jack Daniel’s Tennessee Fire, a flavored whiskey specialty that blends the bold character of Jack Daniel’s Tennessee Whiskey with cinnamon liqueur, has teamed up with drag queens Bebe Zahara Benet, Trinity the Tuck and Manila Luzon, alums of RuPaul’s Drag Race, for Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp, an original content series debuting during Pride Month. Shot on location at the Jack Daniel Distillery in Tennessee, the three-episode series debuts today exclusively on JackFirePride.com.

Each episode of Jack Fire Drag Queen Summer Glamp features the fabulous trio completing various glamping-inspired challenges with help from the distillery’s staff. From BBQing outdoors to burning charcoal in the rickyard, Bebe, Trinity, and Manila will put the ‘glam’ in glamping as they learn the art of whiskey making and educate locals about drag culture. The series takes Pride Month back to the great outdoors and far beyond city limits to create a bold new experience – for both the queens and their hosts.  

Below are the episode descriptions for Jack Fire Drag Queen Summer Glamp:

  • Episode 1: “BBQ-ueens”
    Bebe, Trinity, and Manila arrive in Tennessee to plan the fiercest Pride celebration the town has ever seen. Their first mission: determine the food and drink menu, all while serving looks.
  • Episode 2: “Slaying with Fire”
    The drag queens take a tour of the Jack Daniel Distillery to find the perfect location for their party. Possible venues include a fiery rickyard, a classic barrel house, and a mysterious cave.
  • Episode 3: “Small Town, Big Pride”
    With just a few hours left until the big bash, the queens pick up supplies at the Jack Daniel’s General Store to decorate the party location before guests arrive.

Local sweepstakes: Summer Glamp Giveaway
To promote Jack Fire Drag Queen Summer Glamp locally, Jack Daniel’s is partnering with LGBTQ+ influencers in select markets (San Francisco, Los Angeles, New York, Chicago, Miami and Houston) to conduct a series of sweepstakes. The grand prize for each region is a Jack Daniel’s glamping kit and a $750 gift card that can be used towards a glamping experience. For complete rules and details on how to enter, visit here.

“The idea of three big city drag queens glamping out at the iconic Jack Daniel Distillery was an experience I couldn’t pass up,” said Bebe Zahara Benet. “I had no idea what to expect, but the distillery staff really rolled out the red carpet for us. Who would have thought we had so many fans in Lynchburg?”  

Jack Daniel’s gets drag culture–which is all about celebrating individuality and inviting others to accept you as you are,” said Trinity the Tuck. “As someone from a small town in Alabama, I’m thrilled to be part of a series that promotes dialogue between different communities while raising visibility of LGBTQ+ people in rural areas.”

“This is how Pride should be celebrated: with friends — new and old — in a place you would never expect,” said Manila Luzon. “After a year in lockdown, it’s great to be back outside doing the things we love while also experiencing something totally new.”   

Jack Daniel’s Tennessee Fire is honored to partner with Bebe, Trinity, and Manila on a campaign that reaffirms our commitment to the LGBTQ+ community,” said Lauren Richmond, Jack Fire Brand Manager. “This series demonstrates our brand’s holistic approach to engaging the consumers we serve through culture and unexpected partnerships.”

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please drink responsibly.
Jack Daniel’s and Jack Daniel’s Tennessee Fire are registered trademarks ©2021.
Whiskey Specialty, 35% alc. by vol. (70 proof), produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

For downloadable press information, click here.

Series episodes debut at 9:00 am ET, June 17 on JackFirePride.com. Image credit: Jack Daniel'sDaniel's

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SOURCE Jack Daniel’s


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