Lack of Data Literacy Is Undermining Business Performance

Employers should measure data literacy skills among their workers

Questionmark PrimaryLogo

TRUMBULL, Conn.–(BUSINESS WIRE)–#Questionmark–Firms are missing three crucial opportunities to improve their performance because they do not learn lessons from the data they have access to. Questionmark, the online assessment provider, is urging employers to measure data literacy skills so that they can improve performance by identifying where to focus training and support.

Organizations that use new digital and customer data to inform their development make better decisions.1 This data may come from new digital data sources or digital tracking of customer interactions.

But despite the importance of being able to understand and make good decisions from data, just 21% of global employees are confident in their data literacy skills.2 As a result, firms are failing to tap into a wealth of data and missing crucial opportunities.

The top-three missed opportunities

  1. Creating the best customer experience – as customers access more services and products digitally, organizations can better track and understand their behaviors. Firms can use this information to enhance the way they serve their customers. But only if they understand the relevant information properly.
  2. Accelerating business processes – data from digitally-executed operations can help employers make efficiencies and identify cost and time savings. When the data is not analyzed, or analyzed badly, decision makers risk missing these insights.
  3. Develop the best products and services – leaders can use data to better understand what products people are using. By understanding the customer needs that drive that use, firms can prioritize the development of superior products and services.

Lars Pedersen, CEO of Questionmark said: “New technologies create a world of opportunity. Firms can best take advantage of them if they learn to understand the new data streams that digitalization is creating.

“To stop missing out on golden opportunities, employers should measure the strength of data literacy skills across the workforce. What they measure, they can manage and they can make better decisions on support and training.”

The Questionmark Data Literacy by Cambridge Assessment test enables employers to measure data literacy skills across the workforce. The results indicate which team members can understand, apply, communicate with and evaluate data in their job role. It can identify training needs.

The assessment is aimed at anyone who might benefit from better understanding data. It covers:

  • Understanding data and data visualizations
  • Applying knowledge of data to understand its implications
  • Evaluating the quality and appropriateness of data
  • Communicating data appropriately and effectively


Notes to editors

About Questionmark

Questionmark unlocks performance through reliable and secure online assessments.

Questionmark provides a secure enterprise-grade assessment platform and professional services to leading organizations around the world, delivered with care and unequalled expertise. Its full-service online assessment tool and professional services help customers to improve their performance and meet their compliance requirements. Questionmark enables organizations to unlock their potential by delivering assessments which are valid, reliable, fair and defensible.

Questionmark offers secure powerful integration with other LMS, LRS and proctoring services making it easy to bring everything together in one place. Questionmark’s cloud-based assessment management platform offers rapid deployment, scalability for high-volume test delivery, 24/7 support, and the peace-of-mind of secure, audited U.S., Australian and European-based data centers.

1 https://hbr.org/2020/02/boost-your-teams-data-literacy
2 https://www.accenture.com/_acnmedia/PDF-115/Accenture-Human-Impact-Data-Literacy-Latest.pdf


For more information:

US: Kristin Bernor, external relations: Kristin.bernor@questionmark.com 203.349.6438

UK: James Boyd-Wallis: james.boyd-wallis@fourteenforty.uk 07793 021 607

Australia and New Zealand: Chelsea Dowd: chelsea.dowd@questionmark.com +61 2 8073 0527

About the author: BusinessWire
Content provided by Business Wire provided under a content license agreement with OutBüro as a service for the LGBTQ+ community on OutBüro. Business Wire retains its copyright.

Get involved!

lgbtq+ & cool folx community


No comments yet