Have you searched for your business on Google, Bing or Yahoo and wonder how your competitors are ranking higher than your business? There are many factors that come into play such as:
- Understanding and engaging your target audience
- Search engine optimization (SEO) of your website pages
- Having an active content marketing strategy on your website and on others such as OutBüro
- Keeping your marketing both offline and online fresh
- and so much more
Get Focused to Improve Your LGBT Business Search Rankings
Today LGBT Entrepreneurs must focus on gaining high-quality backlinks surrounded by topically focused keywords from domain authority sites. OutBüro is laser-focused on being a niche domain authority for LGBT business owners and professionals in it’s growing community.
Marketing today is part science and part art. For the LGBT entrepreneur and businesses desiring to target the GBLT community OutBüro provides an opportunity to focus on results. Your results will improve the more you leverage the many features and benefits it currently provides and as new features roll out.
If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.
Building LGBT Business Online Trust Authority
OutBüro should be a part of your business online trust authority strategy. Your profile provides the opportunity to tout your skills in a description. Additionally as described below it provides a place to link your profile from 30 high ranking domain authority websites and an open text area to associate an unlimited number of other social media and industry-specific profiles. As OutBüro continues to grow in size and business-related content your profile and business listing on OutBüro will continue to grow in value to your overall online marketing presence, trust, and website ranking.
When building online trust Google, Bing, and Yahoo want to see more than a profile listing. To supercharge your online trust rating you must choose the platforms that are meaningful for you and your brand. Then take the time to really engage with others users of the sites. This means connecting with others via “friending”, following, getting followers, and commenting in a meaning manner on what others post. This activity creates content-rich link juice that drips to your site. I recommend scheduling time on your work calendar at leaset weekly to visit each site, post, like, connect and comment.
When backlinking from OutBüro or any other site, be sure to mix it up. Don’t only point to your main site’s URL home page. Also, link to your inner pages. Those inner pages might be your about us page, a contact us page, an FAQ page, a services page, and your cornerstone key content. Cornerstone pages are those pages and blog postings that really get to the heart of what your business is about, the ones you are most proud of and the ones you internally link to most often from other pages or postings.
To further juice it up, consider stacking your linking. From your LinkedIn profile provide links to your Behance and OutBüro profiles in addition to your primary website. From YouTube link to your LinkedIn and OutBüro profiles and so forth. This stacking supercharges your interconnected whole internet presence taking increasing your authority. As the saying goes, a rising tide raises all boats.
Add Your Other Social Media Profiles to Your OutBüro Profile
After you have created your OutBüro account, log into OutBüro and access your profile from the top menu.
Next select Profile.
On your OutBuro profile, only fields that have been populated will be displayed based on our privacy settings.
Edit any and all Profile content you like. Here we are focusing on your Social Media links so choose “My Social Media Links”.
On this page, you are provided fields for 30 high domain authority social media sites for you to provide your profile URL link on those sites. Links to the sites are provided to create accounts if not already there. If you have social media accounts on other sites simply add them to the text box at the bottom. We recommend providing the site name and then the URL.
Be sure to scroll down to the bottom and to hit SAVE before leaving this page.
High Doman Authority Sites to Consider
In addition to creating your profile on OutBüro, below a 12 high ranking domain authorities, to get you started on the right track:
|1) Facebook.com (DA 100) This is kind of a “duh factor”. A must have. It is one of the most trusted and used websites in the world.|
|2) Twitter.com (DA 100) Recently this has come into great focus with the current US President using it as a communication platform. Like him or not, this is a highly used site that has super credibility and trust.|
|3) YouTube.com (DA 100) Owned by Google, a YouTube channel allows you up to 5 links in the profile along not to mention all the opportunity on each video posting you upload but also when commenting on other videos.|
|4) Google.com/business (DA 100) For local SEO, every business needs a Google Business page.|
|5) LinkedIn.com (DA 100) The most popular general business networking website. It’s a must and you Pinshould also join OutBüro on LinkedIn – it’s first and largest LGBT professional networking group.|
|6) Pinterest.com (DA 100) This is not for every business, but if it is for you, it’s been a powerhouse ever since it launched.|
|9) Vimeo.com (DA 98) One of the most popular video-sharing websites just behind YouTube, Vimeo is awesome because it allows you to add lots of backlinks to your profile.|
|10) About.me (DA 90) Here you can display your talents and link back to your many other social properties.|
|11) Soundcloud.com (DA 93) If you have audio to share or just want to listen to some independent tunes, this is a great website to have in your tool chest. From your profile, you can set up lots of backlinks too.|
|12) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter.|