Alfred Verhoeven Marketing the Rainbow corporate lgbtq advertising commercial ads compiled and reviewed lgbt profrssionals networking community OutBuro entrepreneurs gay

Alfred Verhoeven: Marketing the Rainbow – Corporate LGBTQ Advertising

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Alfred Verhoeven, marketing consultant and Marketing Ph.D. candidate.    

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01:15 Brief intro by Alfred 

02:30 Alfred’s background includes a law degree and initially stubbled into marketing and has worked in corporate financial institutions yet has been in private practice for around 20 years so far. 

04:20 In the military, Alfred was a language specialist where he learned Russian working in the military intelligence realm.   

06:00 We discuss how both sales and marketing are areas where training helps to hone natural skills and abilities 08:00 Dennis shares a common connection via language learning, military intelligence, and a related story 

15:00 How to lose someone following you using 3 modes of transportation 

17:00 Alfred shares his inspiration to work on a Marketing Ph.D. and its focus titled Marketing the Rainbow – No one has done this study before 

19:00 How the stereotype of high wealth, disposal income, dual income no kids come from and how the original niche study has been incorrectly used and referenced.  See interview with Todd Evans of Rivendale Media.  https://outburo.com/spanning-95-of-lgbtq-print-online-media-rivendell/ 

26:00 Alfred discusses how and how the LGBTQ community became a focus for corporate marketing 

27:45 How LGBTQ persons often become caregivers due to often not having kids 

30:00 Alfred’s research is large and still growing but has focused the Ph.D. thesis to be manageable while providing the larger set of research articles through his website. https://marketingtherainbow.info/ 

31:00 Alfred discusses how companies stand for equality and how being inclusivity supports corporate profitability. 

34:50 The dangers of right-wing backlash and how it can turn around and benefit the company and has changed over time through social and legal advances 

36:00 How LGBTQ inclusive marketing is now pretty much mainstream and companies are pretty much foolish to not adopt inclusive marketing 

39:00 We chat about the evolution of LGBTQ equality acceptance. 

44:00 Alfred is taking the research content and creating articles outlining a company’s LGBTQ marketing history and journey.  See the website and YouTube channel listed below.   

51:00 We chat about past marketing mistakes and learning from them. 

To connect with Alfred find him on OutBüro here. https://outburo.com/profile/tawv/ 

Website: https://marketingtherainbow.info/

Check out his YouTube channel featuring LGBTQ marketing commercials.  

YouTube channel: https://www.youtube.com/c/AlfredVerhoeven 

Join me and Alfred on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies, and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices.  https://www.OutBuro.com 

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

21BANG: Add Your Business to OutBüro by Jan 31, 2021

Start your 2021 year off right by creating your personal profile on OutBüro AND adding your business or organization listing. When doing so use the coupon code 21BANG to receive 21% off the annual subscription. For organizations with 1-50 employees, the system is self-serve. For organizations over 50 employees use this contact form by Jan 31, 2021, to have the 21% discount applied to your services quote.

When you subscribe to one you receive both. You may the utilize either or both. We’re happy to assist and open to feedback to improve the site features.

For LGBTQ Entrepreneurs – QueerReviews

Being an entrepreneur is often lonely, challenging, thrilling, scary, and exciting. Magic and miracle happen when we believe in ourselves AND take action. Take action today by joining OutBüro.

  • Create or join groups focused on your brand, industry, location, or more
  • Ask current customers/clients to rate your business on OutBüro
  • Locate and nurture business partnerships, find new clients
  • Build knowledge, awareness, trust, and community authentically where you belong
  • OutBüro ratings are Schema.org compliant meaning they are indexable and may show up on search engine listings
  • 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make such a difference in consumer behaviors? Having more positive reviews can help your business to rank higher in search results, increasing your exposure, and domain authority. Having reviews on OutBüro builds trust within the LGBTQ market.

For Employers – EmployerRatings

There are tons of benefits for employers who join OutBüro no matter the size of the organization. Check out the overview page and let’s discuss your organization’s unique opportunity.

Questions?

Got questions? Use the contact form and we’ll respond as quickly as possible.

OutBuro+U Earn Residual Income (1)

Earn Residual Income with OutBüro

Let’s grow together! Are you a Diversity and Inclusion consultant or other professional providing products or services to companies, non-profits, universities, or government entities? Or maybe you an an organization with a membership base.

Check out this short introduction to the OutBüro Ambassador Program.

Leveraging your relationships with employers, brands, companies, non-profits, and/or government agencies introduce OutBüro as an employer branding, talent acquisition, and customer engagement platform. Earn 15% commission on subscriptions you bring to OutBüro with no limits or caps. This is a great opportunity to offer past and current clients a new and needed solution. Their LGBTQ employee and customer ratings may be an indicator that they need more of your primary services such as diversity and inclusion training/coaching.

The OutBüro Ambassador Program agreement is open to individuals, companies, or organizations. Therefore the commission can be used as an additional personal income stream, business revenue, or as a fund supporting your non-profit.

Our ideal target market for leads is but not limited to business owners, Marketing Directors, Human Resource Directors, Directors of Diversity and Inclusion, and the lead person representing an employer LGBTQ Employee Resource Group.

After viewing if you are interested, use this link to complete a short form providing a little bit about you and your company/organization or

After receipt of the form, it will be reviewed. We may schedule a call/video chat, and if it appears to be a potential fit, we’ll send you the agreement along with a link to a video discussing each paragraph of the agreement in detail. Watch it a few times if you like. While viewing make notes so that we can follow up to address any questions or concerns you might have.

Once all agree to move forward, we’ll send the agreement to you for electronic signature(s). After that, we’ll provide information to have you ready to begin touting the benefits of joining OutBüro as an employer/brand. You create the initial interest to learn more and get the prospect booked for more detailed exploration calls. We will work as a team to win over the employer/brands.

Create your own profile OutBüro today and begin familiarizing yourself with it. Have questions? We are here to help.

Earn Residual Income with OutBüro

  • If an individual please enter "Self"
  • Average total number of employees, just a rough average guess is OK.
  • What type of business/organization? How long has it been operational? Anything, in particular, you'd like to share?

OutBüro the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies, and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Matt Skallerud_ Innovative, Pioneer, LGBTQ Marketing Leader lgbt out gay entrepreneur lgbtq business owners lesbian queer community OutBuro

Matt Skallerud: Innovative, Pioneer, LGBTQ Marketing Leader

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with serial internet marketing entrepreneur Matt Skallerud.   Matt founded one of the first internet websites focused on the gay community.  Within a short period, he also founded one of the first websites (gaywired.com 1995) for the lesbian community (shewired.com) both acquired by Here Media (2006) and no longer active.  Matt shares a bit of history surrounding the development of early LGBTQ web platform presence.  Matt shares how the LGBTQ were early adopters using sites to connect with others.   

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The experience he gained from those experiences led Matt to launch Pink Media (2008), a marketing firm specializing in helping corporations target and reach the LGBTQ community across all media platforms.  He and Pink Media has also been instrumental in bringing many live and virtual events, conferences, and symposiums regarding LGBTQ entrepreneurship with a keen focus on marketing SEO, and public relations (PR).  We further chat about the current changes in live events to leveraging online virtual events/conferences with a high production value contrasting the past of the logistics of live events versus virtual content that can reach thousands day and night.  Matt and Pink Media is continually experimenting to evolve their strategies.    

We discuss social media etiquette and properly using it for business networking with authenticity on sites like www.OutBuro.com and LinkedIn.  Recently even Gary Vee has been touting the opportunities on LinkedIn.  We share some stories of how some LinkedIn profiles are inappropriate as well as compare and contrast the value of social media sites and being very selective on what you post can actually increase engagement versus sharing low-quality content often.    In our conversation, Matt shares a bit of his entrepreneur journey along with current and future plans.  

Pink Media Matt Skallerud LGBTQ target audience marketing contemt social media seo banner ads lgbt community

To connect with Matt find him on OutBüro here. https://outburo.com/profile/mattskal/

About Pink Media

We integrate the power and reach of content & social media marketing with traditional online strategies including banner ads and e-mail campaigns. We merge PR, Advertising, Marketing & Social Media.

Social Media

  • #ILoveGay Network
  • Hyper-targeted social media advertising
  • LGBTQ Influencers
  • LGBTQ Influencer Opportunities
  • Content Marketing
  • Social Media PR
  • Social Media monitoring and analytics

Advertising

  • Hyper-Targeted, Programmatic Advertising
  • Hyper-Targeted Email Marketing
  • Mobile Advertising
  • Business to Business Advertising
  • Market Specializations
  • Advertising RFPs

Search

  • SEO services
  • Keyword search term marketing on Google,
        Bing and other search platforms
  • SEO Monitoring and analytics

Video

  • Pre-roll and other forms of video advertising
  • OTT video advertising
  • Video as content in social media marketing
  • Custom video packages

Events

  • Pink Media Receptions
  • LGBTQ Week NYC
  • LGBTQ New Media Expos & Conferences
  • Event Sponsorship
  • Our Pride Sponsorships + Corporate Work

Join me and Matt on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

OutBuro Voices 1-35 Scott Seitz

Scott Seitz: Internet Domain Extensions as Queer as You

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with PrideLife domain registrar founder and CEO Scott Seitz.

Be bold, be OUT, be visible, and now thanks to the new domain extensions.GAY and .LGBT your organization, business, and brand can be just that with your internet presence too. See the interview/podcast timestamps below as an overview and to jump to a section of interest. OFFER: 38:00 Many are starting their own business. PrideLife through the end of 2020 offering a 30% off plus buy one give offer. www.PrideLife.lgbt

OFFER: 38:00 Many are starting their own business. PrideLife through the end of 2020 offering a 30% off plus buy one give offer. www.PrideLife.lgbt

  • 01:10 Scott provide a brief overview of involvement in ICANN
  • 02:00 How the need for internet domain extensions grew beyond .com to include .gay and .lgbt
  • 03:00 From the beginning the LGBTQ community has been recognized as significant internet users
  • 3:30 PrideLife.lgbt is the first certified domain registrar globally similar to a GoDaddy.com or Domain.com
  • 04:00 How the relationship between domain registrars, domain owners and ICANN works
  • 06:20 Is this an entire LGBTQ ecosphere? Scott explains how the chain of organizations involved are building trust and safety as much as possible.
  • 12:00 When registering a domain the personal data you provide is kept at the registrar level.
  • 13:00 PrideLife is striving to build a community of resources and referral of services to keep as much in the LGBTQ community as possible
  • 14:00 So what is the benefit to the LGBTQ community to support the non-LGBTQ owned corporations who purchased/acquired the gay-oriented domain extensions?
  • 17:00 ICANN community standing explained – how the fragmented LGBTQ community with lack of a hub organization made ICANN award these domain extensions to non-LGBTQ owned corporations.
  • 18:00 The fractionalization of efforts means scarce resources and limited effect. Together we can accomplish astounding things where we all win. OutBüro (www.outburo.com) is striving to be a bridge of connecting all LGBTQ people, organizations, and business owners around the globe.
  • 23:00 The evolution of the LGBTQ community due to the internet.
  • 24:00 Scott explains that OutBüro is an important new part of advancing the LGBTQ community infrastructure by being a vehicle for connecting, finding, and growing.
  • 25:00 At work, no matter all the policies and best intentions of an employer, you are only secure and safe based on your direct manager if oversight is not strong.
  • 30:00 For partnering employers, OutBüro can be an LGBTQ related projects and services gateway streamlining and cost savings verses doing it all in-house.
  • 35:00 Most employers lack the diversity content on their website that candidates seek when making a choice to apply for a job. Employers may leverage the .lgbt and .gay domain names and use OutBüro as an employer branding platform to attract top candidates and differentiate it from competitors.
  • 38:00 Many are starting their own business.

PrideLife through the end of 2020 offering a 30% off plus buy one give offer.

Connect with Scott on OutBüro at https://www.outburo.com/profile/scottseitz/

Join Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco/

OutBuro Voices 1-34 Todd Evans CEO Rivendell Media out gay entrepreneur lgbtq business owners lesbian queer online community lgbt professionals

Spanning 95% of LGBTQ Print & Online Media: Rivendell

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Todd Evans, CEO of Rivendell Media.

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Rivendell Media has over 42 years of being an integral part of the LGBTQ community. It represents around 95% of all LGBTQ print and online media in the United States and Canada. They help media companies grow and stay alive by bringing advertising to newspapers, magazine publications, and websites. If it weren’t for Rivendell’s consolidated approach many local LGBTQ newspapers, magazines and websites would otherwise struggle and have to staff their own advertising sales representatives.

39:45 Todd says, “I read every LGBTQ publication in America, Canada and around the world and there is nothing like your site (OutBüro). There is nothing business-oriented amongst LGBTQ media where you can really share. I highly encourage everyone to get involved especially if you are business-minded. Business is what has moved our market (issues) forward.”

The founder of Rivendell was originally a music promoter. He promoted Jefferson Airplane and Elton John. He toured with Elton John’s first American tour promoting his concerts in all the city gay newspapers they could reach. After Elton’s tour, the founder turned all those new contacts into a new business opportunity. For the full story on the company, history listen-in as Todd Evans gives great insights. Brands go to Advertising Agencies to strategies on marketing campaigns and design creatives. Then the market agencies work with Rivendell to reach the LGBTQ audience through all the LGBTQ media properties they represent. In a broad yet consolidated approach. Todd Evans is driven by a cause of equality. They know they help media companies be able to cover the news and topics that are important to the community. We have a great conversation about the impact of LGBTQ media. The consolidation of advertising buy makes advertising in LGBTQ media doable and desirable. Alone even the largest of LGBTQ media is smaller than most traditional national media campaigns would pay attention to. Most alGBTQ media is local. If advertising agencies had to themselves track down and buy from each local media companies to get the volume they want, the work to do so would be cost-prohibitive. So Rivendell with all their relationships makes it easy for brands and their ad agencies to do business with LGBTQ media. Your signup, subscription, and views of LGBTQ newspapers, publications and website is vitally important. They depend on advertising to remain in business. Listen to Todd’s explanation. Todd chats about how LGBTQ media is adapting to survive the COVID pandemic panic and those large advertisers that kept advertising which kept the lights on for many.

Connect with Todd on OutBüro. https://www.outburo.com/profile/toddrivendellmedia-com/

Join Todd on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco

OutBuro Voices 1-33 Ali Mustag professor Social scientist data analytics leadership qualitative analysis multivariate statistics research and business insights out gay

Ali Mustag: Learn How to Ask the Right Questions to Get The Answer

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Ali Mustag.

Ali Mushtag is a university professor and out gay entrepreneur Social scientist with a strong background in the higher education industry with skills in data analytics, leadership, qualitative analysis, multivariate statistics, research, and business insights. He is a Doctor of Philosophy – Ph.D. focused in Sociology from the University of California, San Francisco.

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We’d love your text comments at the bottom of each show episode page asking questions of me, our guests, and interacting with other commenters.

We also have the feature where you may “call-in” and leave a recorded message. Your recorded message may be used in future episodes and requires a simple registration on the podcast platform

How to ask questions. It seems simple since as humans our first words relied heavily on asking “Why?”. But when it comes to research, journalism, and even podcasting or as a YouTuber, “why” can be a great start, but depending on what comes after that can lead you down a path of connection and discovery or shut your study participant/interviewee down. The latter can happen when the question makes assumptions and may put the person in a defensive mode or worse feeling utterly offended. Ali Mustag is here to help you get to the heart of your research or interview topics with deep insights in a way that is open, respectful, engaging even if you have absolutely no personal connection with the subject matter.

Ali is in the process of finalizing the deployment of a systematic approach to forming questions in a manner that significantly increases getting the answers you seek from your research study participants, sources, or interview guests. This approach is well suited for academic research studies, marketing research studies, commercial product or service studies, reporters, journalists, interviewers, YouTubers, podcasters, recruiters, consultants, mental health professionals and so many more. If you want to get people to open up and provide detailed full informative responses to your questions, Ali’s training is could be right for you.

Connect with Ali on OutBüro. https://www.outburo.com/profile/alimushtag

Join Ali on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco

Ben Finzel: Public Relations Leader With a Focus on the Environment

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Ben Finzel, founder of RENEW PR.

Ben Finzel, is not a typical business startup entrepreneur. He launched RENEW PR, a public relations firm that primarily focuses on #renewable energy, sustainability, environmental, and LGBTQ topics. He is an out gay business owner (LGBTQ entrepreneur) with over two decades of top PR agency experience in Washington, DC. With experience at prestigious firms such as Edelman, FleishmanHillard, and others.

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ReNew PR Ben Finzel Out Gay business owner lgbtq entrepreneur communications professional outburo public relations
  • 00:50 Personal background – the beginning of a gay entrepreneur
  • 05:00 Development of critical thinks core
  • 05:30 Begining at Edelman
  • 8:45 Changes in pitching to journalists/reporters
  • 11:00 Delving into launching ReNew PR – transitioning from being an employee to an entrepreneur
  • 13:00 A short clear explanation of your business is key
  • 13:50 A benefit of starting a business after a long a rich career is the professional network of past coworkers, clients, and industry contacts.
  • 15:00 He clarifies ReNew PR’s scope is both specific and broad – energy efficiency, renewable energy, sustainability, climate change, clean transportation, natural resources, air/water/land use all broadly. A great client would be one who offers sustainable products, say that reuses, reduces, or upcycles as one example.
  • 17:45 Honest discussion of transition into being an entrepreneur, the assumptions and adapting
  • 19:20 As a business own leveraging technology tool to make the dreaded yet necessary tasks easier such as invoicing.
  • 20:20 Shifting from big PR agencies to own small business, created new realizations, new opportunities, and new partnerships
  • 21:15 It is not pie. There is enough for everyone.
  • 24:00 Focus and differentiate your business. ReNew PR is a certified LGBTQ Owned Business by the National Gay and Lesbian Chamber of Commerce (NGLCC)
  • 25:30 Formation of the Change Agencies a network of multicultural owned agencies
  • 27:00 Networking with other LGBTQ communications PR professionals in Washington DC

Connect with Ben Finzel on OutBüro at https://www.outburo.com/profile/benfinzel/

Join Ben on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, a.lies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco/

OutBuro Voices 1-15 Olivier Jamin Changeart Sonic Branding Audio Tag Marketing Gay Entrepreneur lgbt business owner Professional music consultant online community

Olivier Jamin Changeart: Marketing with Sonic Branding and Audio Tags

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with, Olivier Jamin Changeart is an acoustic, audio, sonic branding identity professional.

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Olivier works with companies/organizations of all sizes, to create a full sonic branding identity that becomes your musical DNA that permeates all of your digital marketing reinforcing your identity and message. Olivier is an OUT LGBTQ entrepreneur open to working with all clients from small startups, medium and large enterprises. As an LGBT professional he has a perspective on diversity and inclusion and how that can be supported through your sonic branding.

His website: https://ojcartisanofsound.com/

  • 00:30 Olivier recently became a US citizen – say Congrats in the comments
  • 00:50 What is a Sonic Brand? 02:30 Diversifying the music to reach and connect with different target audiences
  • 03:20 MasterCard a good example of creating global localized music See full article with examples here: https://ojcartisanofsound.com/learn/w…
  • 04:00 Add a link in the comments to your favorite brand’s musical branding examples 04:50 Musical Audio Logo Tag examples of HBO, Intel, McDonald’s, Nokia, Netflix, T-Mobile
  • 05:45 Not just for large corporations. For any size company or organization.
  • 05:50 Practical use and benefits Advancements in technology brought sound to motion pictures in the 1940s.

The Madmen marketing era of the 1950-60s saw a rise in adding music to commercials often called “jingles”. The technology revolution of the 1990-2010s created global brands recognized by their Audio Tag Logo which is part of Sonic Branding Identity’s audio library. 2010-present, the rise of digital, in particular, audio and video communication marketing grows with every year. Companies and organizations of all sizes have the ability and necessity to stand out in today’s digital audio landscape. He starts with an audio tag logo that is often just a few notes. He then himself, or working with other musicians and DJs can build a full musical library to leverage in all your video and audio projects and social media marketing. With custom music founded on your unique audio tag, all of your electronic marketing communication projects will be uniquely yours not reliant on stock sounds. The custom music can express a range of emotions and global diversity, all depending on what your current and future branding requirements may need and want. These unique songs are composed a d created in several standard lengths such as 5, 10, 15, 30, 45, 60, 90, and 120 seconds. Longer versions may also be created. Having a branded music library of your own allows marketers to quickly add approved music to all video, audio, and social media marketing assets that support your brand, increase repetition furthering consumer brand awareness.

To connect with Olivier find him on OutBüro here. https://www.outburo.com/profile/ojcsound/

Join me and Olivier on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/