OutBuro Forgotten Passwords Finding Your Bliss lgbtq professionals gay entrepreneurs lesbian startups out queer business owners transgender community

Forgotten Passwords: Finding Your Bliss

It is highly recommended to use different passwords for each online site you access. Further, it is also recommended to change those passwords frequently. Additionally don’t use common words, personal dates, family members, or per names as all those could be guessed from, you got it, information right on your social media accounts. A tip I use is to use a combination of several words, numbers, and special characters. Then use things in your environment. An example: Pl4nt1ngRow5ofYel!ow+Fl0wers. It can be both memorable, yet long and complex making it difficult. Mix it up. Sometimes the password rules and limitations of the system make a long complex password like that not possible. It may not allow special characters or the length may be short. Ok, do a variation of one of your longer versions. With the example, you can easily change it while remaining close to other sites. Think of all the fun and unique things you can do, such as using positive affirmations.

There are tools to store the most current passwords, but occasionally you can find yourself in what I call “Password Hell”. This happens when for whatever reason, those tools don’t have the current password, and you have attempted to login cycling through your current recent past “standards”. Many sites like OutBüro will force a waiting period after so many u successful login attempts from the same device or same ID. It can be frustrating. When those forced timeouts happen, take the time to do a pause yourself and follow the below guide.

If this happens to you on OutBüro do the following:
1. Use the forgot password feature to reset your password.
2. Sit back, close your eyes and count 30 slow deep breaths, inhaling through the nose and exhaling through the mouth.
3. Refresh your beverage.
4. Add a reminder in your calendar to log in to www.OutBuro.com every day to share content, like someone else’s post, and comment in a group.
5. Invite 2 people to OutBüro every day.
6. Sit back in your chair again, repeat #2. This time envision the joy, wonder, and surprise your activity on OutBüro brings to others. Feel the gratitude OutBüro community and team have for you for being an awesome community member.

Repeat steps 2-6 daily.

The time-out for multiple failed login attempts is part of our safety and security. Follow the above steps and the site will likely always be ready for you to give and receive.

Namaste

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Disruptive Technologist May 20, 2020 COVID-19 Technology Discussion - OutBuro Dennis Velco with LGBTQ Perspective LGBT Entrpreneur Technology Professional Community Gay Lesbian

Disruptive Technologist – May 20, 2020: COVID-19 & Technology Discussion

Disruptive Technologists mission is to inspire, guide, advise, teach, change, and create disrupters. Their in-person New York City meetings draw a weekly impressive crowd of 300 with standing room only. It is graciously hosted by Microsoft in their NYC building auditorium. Their communication distribution reaches over 20,000 developers, founders, investors, hackers, startup teams, professors, students, journalists, other media, vendors, corporations, and entrepreneurs.

Each week the panel of regulars and guests discuss pressing issues of the day and how technology can be positively leveraged as well as issues such as security and privacy. The May 20th discussion revolved around the COVID-19 pandemic. This week, Dennis Velco of OutBüro was invited to be a panelist bringing an LGBTQ perspective to the discussion.

The full panelist line up:

  1. Esther Dyson, Executive Founder at Wellville & Angel Investor
  2. Voltaire Xodus – Founder of WeUp and Impact Philanthropy
  3. Dennis Velco – Founder of OutBüro – The LGBTQ Professional and Entrepreneur Community Platform
  4. Moy Ogilvie. Partner at McCater & English

Q1: New York Cities’ poorest are dying at more than twice the rate of more affluent neighborhoods. Is this just to be expected in Modern America?
– Poorer areas lack adequate medical care.- Diabetes and Hypertension are more prevalent in low-income communities.- 94,327 US Deaths. – What could we do better?

Q2: The Apple/Google contact tracing app update was released today. Is it too little, too late?
– Combined Market Cap over $2 Trillion Dollars.- First Chinese cases December, US cases in February.  – Only for Bluetooth enabled smartphones.- What are the better solutions?

Q3: Amazon has called itself ‘The New Red Cross’. Without useful Government assistance, is this the new reality?
– A workforce of 270,000 in the US and 800,000 globally. – Vast majority working in warehouses at $15 per hour. – During this talk Jeff Bezos made an additional $9 Million dollars. 

There are more important things than living and that’s saving this country.

Dan Patrick – Lt. Governor of Texas – March 31, 2020

Who is your: Hero of the week and villain of the week
What technology or Diversity & Inclusion approaches do you like right now?

To learn more about Disruptive Technologies find them on their many soical media chennels listed below:

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The Gay Veteran Entrepreneur Behind LinkedIn’s Largest LGBT Professional Group

By Andy Smith – Updated May 14, 2019, for current accuracy by Dennis Velco.

First appearing on Edge Media Network

Since 2008, Dennis Velco founded and has nurtured  LinkedIn’s largest LGBTQ networking group from a concept to an international networking resource with over 46,000 global members – that grows daily.  Velco is a social entrepreneur with a passion for the gay, lesbian, bisexual, transgender, and queer community. OutBuro on LinkedIn 46000 global members- Largest LGBT Professional Entrepreneur Networking Community Group Gay Lesbian Bisexual Queer Transgender Network

It was the driving force for Velco to launch the LGBT media crowd-sourced corporate social justice tech startup OutBüro.  Additionally, OutBüro is a growing site of LGBT related business news, information, resources, and stories of careers and business owners.

Velco continues to moderate and grow the LinkedIn group yet now branded as and supported as a service of OutBüro.

For Dennis, creating, cultivating and growing the OutBüro on LinkedIn group has been a persistent and passionate endeavor.

OutBüro on LinkedIn welcomes gay, lesbian, bisexual, transgender (GLBT), queer, intersex and questioning professionals and entrepreneurs, along with friends, allies, recruiters and diversity professionals seeking to connect, network and communicate to advance their careers.

A Persistent Pioneer – How it began

“I’ve been on LinkedIn since way before people knew what it was, when I was living in New York City 16 years ago,” says Velco, now based in Fort Lauderdale, Florida. “Back then it wasn’t as prominent as it is today. I put it on the backburner for a couple of years. As more clients began to mention it in casual conversation in late in 2007, I got more involved and did what most people do-I filled it out like a resume and began to prospect on it.”

As he became more involved, Velco began noticing other features of the networking service, especially the preponderance of collegiate alumni association groups listed on people’s profiles.

“I scoured LinkedIn searching for an LGBT Group and looking up very prominent LGBT community members to see if their profiles had any LGBT group listed. I found nothing,” he says. After several patient inquiries and a few months of back and forth, it turned out the site wasn’t hosting an LGBTQ networking group.

Velco contacted LinkedIn providing a strong case for an LGBT group on the site. Eventually, LinkedIn gave the green light, and Velco agreed to be the group’s owner and moderator voluntarily donating his time and resources.

He approached the project with fervor and a sense of mission. “I felt and continue to feel it is vital to have a strong open and out LGBT presence on the world’s largest professional networking site,” he says. “People are much more likely to be out on Facebook yet still hesitant to be out on LinkedIn.” At Velco’s request, all groups on LinkedIn offer the option to hide a group’s membership on public profiles.

Adding Members & Content 

Once LinkedIn signed off, Velco jumped in with both feet, embracing the project, donating hours of time each day – including weekends – to building the group, taking a labor-intensive, trial-and-error approach.

“I would search LinkedIn and find profiles of people that had ‘LGBT, GLBT, Gay, Lesbian, Bisexual, Queer and so forth’ in their listing and send them invitations to join the group. I’d have to be careful to weed out people who have ‘Gay’ in their names,” he says. “I then would send each person a personalized invitation to join the group.”

Building and maintaining this group has been a labor of love. “My past life partner thought I was crazy in the beginning of building it due to the amount of time and personal money I was investing in the group. The first several years I would spend anywhere from two to six hours a day combing the Internet for pertinent content to post,” Velco recalls.

“March 2018 will mark ten years that I’ve done this voluntarily,” he says.

In addition to writing pieces for the group, Velco searched international news sites to curate LGBTQ-focused, business-oriented pieces. “I would strive to stay non-political and avoid content that would alienate members,” he says. “I’d try to get global content because I didn’t want it to just be an echo chamber of U.S. and Canadian content. I can’t wait until LinkedIn gets automatic translations because I would like all members to be able to contribute, view and participate in their native language. I believe that being an English only site is a deterrent to many. Having such a feature I believe would increase member active participation.”

Nixing NSFW Content

Despite what a handful of aspiring members might think, LinkedIn is not an adjunct to Grindr or a Circuit Party Facebook page. Deflecting accusations of being sex-negative, Velco has spent a fair amount of time screening out applicants who submit genital images as their profile photos. As a business-oriented (rather than social) site, even shirtless pictures are typically verboten.

“Policing the group is important because while Facebook is typically banned at most businesses via the company internet, LinkedIn is not,” he emphasizes.  I want OutBüro main site and our channels such as OutBüro on LinkedIn to remain Fortune 1000 level office friendly.

“I hold to LinkedIn’s terms of service. I’ve had to moderate and get involved with spats and even had a stalker who ended up banned from LinkedIn for life. I’ve had blatant anti-LGBT content in profiles. Every single person’s profile in the group must be reviewed by me to a degree.”

Worthy Endeavors 

Today he’s exploring his new home town of Wilton Manors and the Fort Lauderdale, Florida area.

The group has from high school students through White House staff of both the Obama and Trump administration and every role in between. “Knowing that people at that level value the group enough to have an open LGBT or they are friendly representatives present makes me feel great.  My effort to date has been well spent.”

Nevertheless, Dennis and his passionate quest continue with OutBüro being part of the evolution.  He states, “I feel good because OutBüro is about helping people and companies/organization be better and make good decisions be being a resource and a tool of communication, growth, and change.”

Directly connect with Dennis Velco on LinkedIn.  Use the contact form to send a message or request a 30-minute phone or skype introduction call with him.

Join the LinkedIn LGBT group here.

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Gay Professional Networking 101

Are you seeking ways to grow and make the most of either your online or face-to-face gay professional networking for your LGBTQ owned business as an entrepreneur or grow your professional career be it a dog walker, attorney, project manager or other? Making connections face to face is always the ideal since it provides an opportunity to casually and naturally discuss your business or career in the course of a natural conversation. However, in today’s times of social media and everything internet, you’d be remiss if you don’t also take advantage of the incredible resources available to grow your business or career locally, nationally and globally online.

With all the issues LGBT people face on the job and in the business community, LGBT professional networking is a must to advance your career and business. You don’t have to be exclusively LGBT focused but ignoring it is just plain missing out.

1. Before you get started

Be sure your profiles set up nicely before you jump in. See our full article for 37 LinkedIn profile tips for the queer professional networker and job seeker.

On Facebook, take a good look at your Facebook history. Does it need a bit of a scrubbing? In any case, I highly recommend you lock your Facebook account down so that only “friends” who are connected with you can see your postings and photos – especially if you like to post photos of nights out shirtless dancing or more.

Likewise for all other social media accounts. This is especially true if job hunting. The recruiters WILL check out your social media accounts even if not listed on your resume or LinkedIn profile. They’ll hunt it down to see what kind of postings you put out there. So lock them down, and/or keep them clean.

Wow, did you just get a “friend” invite from a smoking hot guy or gal? Be careful, that could be an account for the recruiter or prospective client to check you out behind your locked down account. Yes – it happens.

2. Define your realistic goals

What are you trying to achieve with your gay professional networking? Are you trying to land a new job, or gain new clients/customers? Networking takes time and energy. You cannot wait until you really need it to start. It has to be built over time. So many job seekers and small business owners don’t get this and set their expectations unrealistically. So when it doesn’t pay off right away they give up thinking there is no value in professional networking. Marketing 101 says it takes 12-18 or so impressions of your brand to make a memory. Social networking is similar. You must put in the efforts and follow the tips below to create a repeatable impression so that you stick in the minds and get those calls for that new job or call from potential clients/customers. Define your goals and be realistic. Magic and miracles happen because you take action and follow through with both a 3-6 month range goals and a longer term 6-12 month goals.

3. Identify your ideal contact types

You don’t target a company – you target a person. Go narrow and deep (versus wide and broad), and find out who works in your ideal department and who makes the decisions for what you are after. From online profiles to press releases. The resources to discover your ideal contacts are out there.

4. Identify your “strategic contacts”

With all the online information, there is almost no reason for a cold-call or cold-email anymore.

“Strategic Contacts” are contacts who can make important introductions to your target contacts.

5. Put yourself out there

There are a few ways to give your gay professional networking strategy a push in the more active direction, but one of the best is obviously to be face-to-face.

  • Sign up for conferences or events, which are typically jam-packed with valuable information. Plus, most events give you plenty of time to mingle to start to build professional relationships. Get their contact information and before you leave schedule a get-together for coffee.
  • Consider volunteering with local or national charities. It’s a great way to both give to your community as well as make new friends and contacts with similar interests.
  • Try a new organized hobby or sport. It’s a way to get out of your routine as well as also make new friends and contacts not to mention sports such as hiking or others is a great health benefit too.

6. Social media works

Social media has its limitations, but you can take advantage of what it has to offer following these tips.

6a. LinkedIn

See our article on setting up a great LinkedIn profile for queer professionals to get started.

I get amazed by how many people I chat with, like just this week, who are in a job search mode and when I ask if they are on LinkedIn they say NO. I hold my internal response to that and simply reply, “Well, it’s the largest online professional site and recruiters use it prolifically to find active and passive candidates. Get on it today, and once your LinkedIn profile is completed indicate that you are in the job market via its tools. It’s simple and just take a little bit of time to set up following our 37 tips for the queer professional profile on LinkedIn.

I further invite them to connect with me since I’ve been on LinkedIn for around 17 years with over 24,000 1st degree connections globally. Consider all your LGBT owned small business marketing ideas with networking part of that mix.

There are thousands of groups all over LinkedIn that create industry-specific communities. In addition, there are some that are topically focused while still remaining professional such as the OutBüro on LinkedIn.

Making LinkedIn work for you

  • Follow companies and check out who works there.
  • You can leverage LinkedIn’s search for the job title or keyword and then filter it by a company. Nice!!
  • Scroll through the search results you discover potential new contacts, job titles, positions, and companies.
  • LinkedIn saves your recent searches for easy access again.
  • Be judicious – as a free LinkedIn member, there’s a limit to the number of search results monthly that LinkedIn serves up. If you find yourself repeatedly hitting that ceiling, consider a professional level account for a few months.
  • After your initial contact and introduction get the conversation OFF LinkedIn into a direct email, phone, or in person as soon as possible. You’ll quickly find that messages via LinkedIn get lost in all the connection notices you are making.

6b. OutBüro on LinkedIn

OutBüro provides two vehicles to gay professional networks. The first is our OutBüro on LinkedIn group which was the first, nearly 11 years old, moderated and still the largest LGBT professional networking group on LinkedIn with currently as of this writing 45,000 global members in all levels of career and in all industries.

6c. OutBüro site

OutBüro was launched with a goal to provide a unique space for LGBT professionals of all levels in career and entrepreneurs to:

  • Connect and network
  • Form industry or topically focused groups for further interaction
  • Find a or be a professional mentor
  • Gain exposure through posting articles and press releases add SEO love to your own website.
  • Gain exposure through company featured articles about your career, business or your employers
  • Provide the only LGBTQ anonymous employee rating system for their employers similar to Glassdoor.com
  • … and growing in content and features

6d. Facebook

In addition to connecting with real and desired “friends,” you should check out LGBT focused, industry-focused and topic-focused groups. Facebook is cluttered a bit much with images of cute kittens and what someone is having for dinner. It’s possible to professionally network yet quite a bit more work to do so.

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6e. Other social media sites

You have to leverage the social media sites where your target connections and audience hang out be it Pinterest, Instagram, Twitter or others.

7 Don’t be shy

Don’t be afraid to reach out and make mutually beneficial connections online. You can find common ground with almost anyone, so using this can be an icebreaker. Make sure your language is not only professional but authentic when reaching out as well.

8. Customize your connection request

When connecting online, send a customized note about why you are reaching out to this person. Did you meet them somewhere? What do you have in common or why would they want to connect with you? Use their first name in the connection message. Keep it brief.

9. Provide and offer value

Focus on giving value to your new contacts, rather than only on what you want from others. Take this rule both in person and online. Like and make thoughtful pertinent comments on other people’s conversation and postings. In person, a good listener asks questions. As they see your genuine interest in them and what they do, they’ll provide the same opportunity for you to share as well.

10. Hash it out

When sharing your own content, re-posting content from a site or commenting, consider leveraging hash tags to gain more visibility. On LinkedIn, you may also follow hash tags to discover great content and people in the topics and industries you are interested in. Engaging and interacting with your non-contacts and contacts alike strengthens those connections and builds your credibility which can lead to opportunities.

11. Professional associations

Get involved in all professional associations that you can. It’s a great way to build your industry knowledge, gain certification as well as network for career opportunities. There are many LGBT focused professional associations to compliment your general ones too.

12. Chambers of Commerce

If you’re a business owner, participating in your local chamber of commerce is a great way to make connections with complimentary business and build a referral network. Many areas also have LGBT Chambers of Commerce too. They provide not only networking opportunities but also education and other resources valuable to the entrepreneur.

If job seeking, you might consider volunteering at the chamber to gain access to all those business owners. That networking could lead to a new job.

13. Nurture your relationships

According to Forbes, 23% of more than 2,200 CFOs agreed that failing to keep in touch or only reaching out when you need something is the greatest networking mistake that professionals make.

There are lots of ways to stay in contact and on their mind. After you’ve gotten to know them a little, you might provide them skill endorsements on LinkedIn. Maybe you might pass along another contact that would be mutually valuable. If you have the opportunity you might connect a great candidate for an open position they have that’s not a fit for you. You’ll comment thoughtfully on their postings. You’ll share their press releases. A little activity can go a long way and build in building a rapport.

14. Networking vs. cruising

Okay, some might think even writing this is just a step beyond. But because I’ve seen it happen to others as well as I’ve had it happen to me, it’s worth stating. When you are in the mode of professional networking, keep it focused on just that. Trying to mix your professional networking and using it as a pick up / hook up vehicle can mean you are too focused on that guy/gal and missing potential professional opportunities.

Can you meet someone via professional networking event that you are personally attracted too? ABSOLUTELY. But, in the space of networking, keep that conversation brief, exchange numbers, and schedule to meet after the event or another day. Remember why you are there.

Also if at a venue where alcohol is being served – have a drink or two, but your always safe with water. Go out and have your fun after the business event.

For a few more gay professional networking tips, check out our other article titled “Career Networking as an LGBT Professional – 7 Tips”.

Closing thoughts

Gay professional networking is not a “one-off activity”. If you follow the tips above, you can start building your network and leveraging those connections to help build your business or grow your career.

Studies show that the key to long-term career success is having a great network. Making yourself known and respected in the community, be it local or online will open up a variety of doors to opportunities.


Have an LGBTQ related news tips focused on the professional side of life? Contact us to get the word out.

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Register and List your Service Offers for Travelers on BringMeGift - LGBT Employees Rate Employer Review Company Employee Branding OutBuro - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

Register and List your Service Offers for Travelers on BringMeGift for Chance to Win

 

BringMeGift - LGBTQ Vacation Business Travel Pay and Barter App - Guided Tours Meals Rent House Room Apartment Share gay lesbian bisexual transgender queer marketingBringMeGift Vacation & Business Travel App and OutBüro have partnered for a fun contest/game.
Download the BringMeGift App, Register as a Service provider, create your fun and interesting service offer listings for vacation and business travelers between Oct 31 and Nov 7, 2018.  The individual with the most offers listed will win $200 from BringMeGift.
Also, for those that download the BringMeGift App, also the first 100 people to also register for free on www.OutBuro.com will receive a discount code for 50% your BringMeGift monthly service provider fees. After registering on both, send a short message to OutBüro via Support Contact form to receive one of only 100 discount codes for BringMeApp.

Join Now - OutBuro LGBT Employer Reviews Rating Gay Professional Network Lesbian Business Networking Diversity Recruiting Jobs Company Queer Bisexual TransgenderCheck out our article on BringMeGift App to learn more about them and download the app to your smartphone now.

OutBüro – The LGBTQ Employer Reviews/Ratings, Job Portal, and Professional & Entrepreneur Networking Community

 


Are you aware of a company that would like to reach the LGBTQ professional and entrepreneur community?  Contact us to explore a potential partnership opportunity.

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BringMeGift Startup a New Concept in LGBTQ Global Vacation & Business Travel - LGBT Employees Rate Employer Review Company Employee Branding OutBuro - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

BringMeGift a New Concept in LGBTQ Global Vacation and Business Travel

BringMeGift - LGBTQ Vacation Business Travel Pay and Barter App - Guided Tours Meals Rent House Room Apartment Share gay lesbian bisexual transgender queer marketing

BringMeGift is the brainchild of Viсtor Semeniaka a Belarusian developer who had the vision to bring the global gay, lesbian, bisexual, transgender, and queer community a unique tool to make your next travel exciting and personal.

To take the BringMeGift to the next level he moved to New York City and was accepted to participate in the startup accelerator at Starta Ventures. Further, BringMeGift has made a smart move in creating a relationship with Mr. Matt Skallerud, founder of Pink Banana Media, who is very adept at reaching the target LGBT market through online marketing.  BringMeGift is a unique approach and seeking investors who share their vision.

This is built on an invite-only trusted network concept. Mr. Semeniaka believes that this will make users of the amazing new app feel more confident in creating the vacation experience of a lifetime. What makes this new travel tool so interesting is the ability to either pay directly for a service offered, or barter – offering a gift, thus the name BringMeGift. For example, say you have a favorite Spanish wine that can only be purchased there. If you live in the US, you cannot get it. So, if you offer a service, say the use of your spare room, be a local guide for an afternoon or more to a Spanish traveler you may request they bring you a few bottles of that so much loved wine in return. Then sit back and sip away.

Offer a home cooked meal for example coupled with great conversation. What a great way to be a global citizen and make new friends. Offer the use of your car for a few hours or a day. Offer to be a hiking guide in local parks. Offer to be a shopping guide. Nearly anything can be offered and requested in return.

This is not just for your vacation. As a past extensive business traveler myself, I would have absolutely loved an app like this during those times. Business travels can be so mundane with few options to get out of the hotel after work. I spent many evenings sipping cocktails at bars just so I’d have someone to talk to that wasn’t work related. With BringMeGift, on your business travels you can offer to bring a token of your appreciation and explore the city with a local and make great friends if you find yourself in that location again.

Naturally, the participants will have to keep country customs and airline baggage restrictions in mind.

Download the BringMeGift app from iTunes today to start connecting with your global community. The app will also soon be available for Android too.

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About Starta Ventures: Starta Accelerator’s mission is to introduce startups with European R&D roots to best practices, trusted advisors and mentors, and overcome cultural differences through a customized educational program that helps startups gain traction in the United States and become part of the local startup and investing ecosystem. To put it simply we do everything we can and everything that you need to expand into the American market and succeed globally.

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About Pink Banana Media: Pink Banana integrate s the power and reach of content & social media marketing with traditional online strategies including banner ads and e-mail campaigns. We merge PR, Advertising, Marketing & Social Media.


Send us your news tip regarding LGBT owned businesses and/or companies focusing on the LGBT community. 

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LGBT Queer People Face Challenges Being Out in STEM Fields - OutBuro Employer Reviews Rating Gay Professional Network Lesbian Business Networking GLBT Company Queer Bisexual Transgender

LGBT Queer People Face Challenges Being Out in Science, Technology, Engineering and Math Fields

More than 40 percent of gay, lesbian, bisexual, transgender, and queer people in STEM (Science, Technology, Engineering, and Math) are not out, (see: 2013 Queer in STEM survey2014 Factors Impacting The Academic Climate) an abysmally high number. One-third of out American physicists have been told to stay in the closet to continue their career. Half of the transgender or gender non-conforming physicists were harassed in academia (2015 American Physical Society survey). Gay and bisexual students are less likely to follow an academic career (2018 Coming out in STEM: Factors affecting retention of sexual minority STEM students).

Organizations working to support LGBT+ people in STEM fields

A focus on Pride in STEM

Pride in STEM is a charitable trust run by an independent group of LGBT+ scientists & engineers from around the world. Proud of who we are and what we do.

STEM subjects (Science, Technology, Engineering, and Mathematics) seem to have low numbers of out LGBT+ people, both for personal or environmental reasons. By showing that not everyone working in STEM fits the same mould, we hope to challenge the general public’s perceptions of what scientists should be like.It is becoming more and more evident that embracing diversity, in all its forms, is vital for the future of the innovation that science, and the world, relies so heavily upon.

“Solving these problems requires nothing short of a revolution in how we do science, talk about science, and how we expect science to be. We need inclusive and intersectional changes. To solve the many diverse challenges humanity is facing in the twenty-first century we cannot afford losing people from minority backgrounds,” said Dr. Alfredo Carpineti, Chair and Founder of Pride in STEM, a British charitable trust, and one of the primary organizers of the initiative.

The other co-organisers are House of STEM, a network of LGBTQ+ people working in STEM in Ireland, InterEngineering, an organization for LGBT inclusion in Engineering and Out in STEM, a U.S. society educating and fostering leadership for LGBTQA people in the STEM fields. The discussion that started LGBTSTEMDay looked at the most effective way to promote role models and engage the different communities to which we belong. Discussions quickly became plans, and organizations such as Science Gallery, Ecsite, and the CERN LGBT group, immediately pledged their support.

When the project was announced in March, it quickly spread throughout the scientific and LGBTSTEM community. People and organizations got in touch to help bring the project to completion. There are currently 30 events happening across three continents, and we are supported by 42 organizations, among which we find international collaboration such as CERN and the European Space Agency.

“This support truly gives you hope. We formed our network last year to bring together a community of LGBTQ+ scientists in Ireland. And now we are building an incredible international family of groups and organizations, all working to make STEM more diverse and inclusive. LGBTSTEMDay is an exciting opportunity to bring that family together, in a truly global push towards improving the visibility and representation of LGBTQ+ people in STEM”. Dr Shaun O’Boyle founder of House of STEM, added.

LGBTSTEMDay is not going to be the be all and end all for this project. It is a beginning. Other organizations have approached inclusion issues with similar strategies so the expectation is that a day of recognition can go a long way in helping to raise awareness and increase support. This can be a new and important component of the global push to increase diversity and inclusion in STEM.

Dr. Carpineti stated “LGBTSTEMDay won’t fix all the issues, but it will shine a big light on them. We are sure it will start conversations, and that’s so important. Ignorance kills. It is time to stop pretending that the STEM disciplines are not influenced by politics and social changes. Some science might be done in a physical vacuum, but no science is done in a historical one.”

LGBTSTEMDay will predominantly be an online initiative with posts by organizations big and small. Individuals will share stories, photos, and videos about being LGBTQ+ in STEM. Help us share this hashtag with the world, and further broaden the reach of our cause.

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Why LGBT Networking with OutBüro Will Advance Your Career

Originally posted on DebtFreeGuys here on Aug 21, 2018.

Why your career must include LGBT networking

Though LinkedIn is a valuable professional networking tool, not all of us feel comfortable being ‘out’ in that setting. Glassdoor offers quality insight around what it’s like to work at specific companies, but it doesn’t share experience specific to LGBT employees. That’s why you need the LGBT networking site, OutBüro.

Learn more about the LGBT networking site, OutBüro:

Meet LGBT networking leader, Dennis Velco of OutBüro

Dennis Velco is the Founder and CEO of OutBüro, an LGBT networking site for entrepreneurs and professionals. The site allows users to network, submit resumes to a searchable database, and rate companies anonymously from an LGBT perspective. It also provides a forum where companies of any size can connect with LGBT candidates through active recruiting.

Dennis joins us to discuss the impetus for OutBüro, describing the platform as a safe space for LGBT job-seekers. He offers insight around joining an employee resource group at work OR creating one of your own and addresses the common disconnect between a company’s inclusive policies and how LGBT employees are actually treated in the workplace. Listen in for Dennis’ advice around promoting diversity and inclusion year-round and learn how you can reap the benefits of joining the OutBüro community!

Join Now - OutBuro LGBT Employer Reviews Rating Gay Professional Network Lesbian Business Networking Diversity Recruiting Jobs Company Queer Bisexual TransgenderTopics covered about LGBT networking

The impetus for OutBüro

  • LinkedIn and Glassdoor’s ‘little gay baby’
  • Safe space for LGBT job-seekers
  • Forum for companies looking for talent

The capabilities of the OutBüro site

  • Connect with mentors, VCs and join groups
  • Communicate without limitations
  • Submit resume to the searchable database
  • Rate companies anonymously
  • Users demonstrate expertise via blogging

The value of LGBT-friendly policies

  • Impact on quality of life, job satisfaction
  • Affects long-term earning potential
  • Policy doesn’t always reflect reality

How OutBüro is different from the HRC Corporate Equality Index

  • Includes any company of any size
  • Offers feedback loop from employees

Dennis’ advice around coming out at work

  • Individual choice (may not feel safe)
  • Join employee resource group
  • Create an informal network of peers

Dennis’ take on promoting inclusion in advertising all year long

  • Visibility leads to awareness, awareness leads to equality
  • Economic value informs how marketing dollars spent

Dennis’ insight around shifting focus away from sex and politics

  • Most oppressed usually most sexually outrageous
  • The tendency to act out under ultra-conservative administration
  • Need for leaders to rally community

Connect with Dennis of OutBüro

Resources for LGBT Networking and sites mentioned during the interview with Dennis

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OutBuro - 10 LGBTQ Corporate Equality Ratings Employer Reviews Monitoring Workplace Diversity Inclusion Recruitment Marketing Branding LGBT Professionals Entrepreneurs Community

How LGBT Entrepreneurs Use OutBüro to Increase Online Trust Authority and Page Ranking

Have you searched for your business on Google, Bing, or Yahoo and wonder how your competitors are ranking higher than your business?  There are many factors that come into play such as:

Get Focused to Improve Your LGBT Business Search Rankings

Today LGBT Entrepreneurs must focus on gaining high-quality backlinks surrounded by topically focused keywords from domain authority sites.  OutBüro is laser-focused on being a niche domain authority for LGBT business owners and professionals in it’s growing community.

Marketing today is part science and part art.  For the LGBT entrepreneur and businesses desiring to target the GBLT community OutBüro provides an opportunity to focus on results.  Your results will improve the more you leverage the many features and benefits it currently provides and as new features roll out.

If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.

Building LGBT Business Online Trust Authority

OutBüro should be a part of your business online trust authority strategy.  Your profile provides the opportunity to tout your skills in a description.  Additionally as described below it provides a place to link your profile from 30 high-ranking domain authority websites and an open text area to associate an unlimited number of other social media and industry-specific profiles.   As OutBüro continues to grow in size and business-related content your profile and business listing on OutBüro will continue to grow in value to your overall online marketing presence, trust, and website ranking.

When building online trust Google, Bing, and Yahoo want to see more than a profile listing.  To supercharge your online trust rating you must choose the platforms that are meaningful for you and your brand.  Then take the time to really engage with other users of the sites.  This means connecting with others via “friending”, following, getting followers, and commenting in a meaningful manner on what others post.  This activity creates content-rich link juice that drips to your site.  I recommend scheduling time on your work calendar at least weekly to visit each site, post, like, connect, and comment.

Completing an OutBüro profile requires only a Free level site membership.  However, a Premium Member level will provide even more features and capabilities.

When backlinking from OutBüro or any other site, be sure to mix it up.  Don’t only point to your main site’s URL home page.  Also, link to your inner pages.  Those inner pages might be your about us page, a contact us page, an FAQ page, a services page,  and your cornerstone key content.  Cornerstone pages are those pages and blog postings that really get to the heart of what your business is about, the ones you are most proud of, and the ones you internally link to most often from other pages or postings.

To further juice it up, consider stacking your linking.  From your LinkedIn profile provide links to your Behance and OutBüro profiles in addition to your primary website.  From YouTube link to your LinkedIn and OutBüro profiles and so forth.  This stacking supercharges your interconnected whole internet presence taking increasing your authority.  As the saying goes, a rising tide raises all boats.

High Doman Authority Sites to Consider

In addition to creating your profile on OutBüro, below a 12 high ranking domain authorities, to get you started on the right track:

Facebook - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 1) Facebook.com (DA 100) This is kind of a “duh factor”.  A must have.  It is one of the most trusted and used websites in the world.
Twitter - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking2) Twitter.com (DA 100) Recently this has come into great focus with the current US President using it as a communication platform.  Like him or not, this is a highly used site that has super credibility and trust.
YouTube - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking3) YouTube.com (DA 100) Owned by Google, a YouTube channel allows you up to 5 links in the profile along not to mention all the opportunity on each video posting you upload but also when commenting on other videos.
Google Business - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking4) Google.com/business (DA 100) For local SEO, every business needs a Google Business page.
LinkedIn - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking5) LinkedIn.com (DA 100) The most popular general business networking website.  It’s a must and you Pinshould also join OutBüro on LinkedIn – it’s first and largest LGBT professional networking group.
Pintrest - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking6) Pinterest.com (DA 100) This is not for every business, but if it is for you, it’s been a powerhouse ever since it launched.
Reddit - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
7) Reddit.com (DA 99) As the most popular social booking marking sites, Reddit is a wonderful tool to leverage.
StumbleUpon - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
8) Stumbleupon.com (DA 98) A great social bookmarking websites that is popular and commands a very high authority.
Vimeo - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking9) Vimeo.com (DA 98) One of the most popular video-sharing websites just behind YouTube, Vimeo is awesome because it allows you to add lots of backlinks to your profile.
AboutMe - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking10) About.me (DA 90)  Here you can display your talents and link back to your many other social properties.
SoundCloud - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking11) Soundcloud.com (DA 93) If you have audio to share or just want to listen to some independent tunes, this is a great website to have in your tool chest.  From your profile, you can set up lots of backlinks too.
Scribd - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking12) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter.
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LGBT Entrepreneurs Focus on SEO to grow business

As a business owner, it’s important you understand that ranking highly in search engines is vital for your website. In fact, it could be your golden ticket to immense profits. But how? The answer is search engine optimisation (or SEO).

As an LGBT entrepreneur SEO improves website’s visibility

SEO is the process of making your website visible in search engine results pages (or ‘SERPs’ as they’re often called). And what a process it is. The Google algorithm considers over 200 factors when determining what websites to show for a certain search term.

It all starts with your website. Google sends out automated ‘robots’ (also called ‘spiders’ or ‘crawlers’) to visit every accessible page on every website across the internet. These robots gather information on each webpage and store it all on the many Google servers located around the world. This way when someone searches for a term related to your site, the Google algorithm goes to work, processing all the information that has been collected from your site and similar sites. It then determines which sites are most authoritative and relevant to query. The results are presented in the form of an ordered list, with the best options at the top.

If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.

 

To simplify things, think of the web like your local library. Your site is a new book that has just arrived and the librarian is the Google robot. She gets familiar with your book and determines the most logical section to display it in. A visitor comes to the library and they aren’t aware your book exists but they’re interested in the genre or topic. So they head to the relevant section, explore the different titles and eventually decide to check out your book because it’s just what they’re looking for. Success!

SEO is constantly evolving as an LGBT Entrepreneur – Keep Up!

Website owners have been thinking about how to make their sites rank in search engines since the rise of the internet in the 1990s. Along the way, some SEO practitioners figured out ways to trick the algorithm into thinking their site was more relevant and authoritative than it actually was. This type of optimization was coined ‘black hat SEO’. It quickly became frowned upon due to the negative experience it created for web users. Some SEO techniques were originally acceptable (known as ‘white hat’) but moved into the black hat category as they became overused or as the web matured.

Search engine algorithms are consistently updated to make black hat techniques less effective. SEO is always in a state of evolution – so it’s important to remember that what mattered a few years ago could now be less effective or completely discouraged. If the Google crawlers identify black hat SEO on your website, your site could be penalized and drastically drop in search engine rankings. The best way to avoid black hat SEO is to always ask yourself if you are improving the experience on your site or providing valuable and original information. If the answer is ‘yes’, you can feel confident that your website is search-engine friendly.

Seven ways to optimize your LGBT Business website for search engines

If you ever tried to learn about SEO, you’ve likely heard dozens of different things you should do. It can be overwhelming trying to figure out where to start.

The best place to begin is with the list below:

  1. Keywords
    These are the queries that your prospects would likely search for when looking at your type of business. Start by coming up with the obvious ones and then use a keyword research tool to identify other terms that could direct people to your site. You can get an idea of how competitive terms are and how often they’re searched for and go from there. Once you have your keyword list determined, you need to make sure these terms exist throughout your site. It’s important not to overuse keywords – search engines will penalize any content that looks spammy. Aim for roughly 2 percent keyword density.
  2. Page copy
    It should contain your keywords but be sure not to overdo it. The Google crawlers read text just like us humans do, so it’s more important that copy is readable and well-written. Many people use their keywords too much in their website copy, thinking they are really letting Google know what terms they want to rank for. In reality, they are writing poor copy which makes for a bad experience on their website and can actually hurt their site’s ranking. Before you publish a new page, double-check your copy. If your grammar school English teacher wouldn’t like it, neither will search engine crawlers. See our article on Content Marketing.
  3. Title tags
    This is the copy the appears as the clickable link in SERPs and in the tab of most web browsers. It acts as the title for each individual page so it carries a lot of weight with search engines. You’ll need to make sure each title tag is unique, contains relevant keywords, and follows a consistent format across your site. It’s best practice to include a keyword specific to the page. If you have space you should also include your brand name. It’s best to use a hyphen (-) or a vertical bar (|) to separate keywords from your brand name. Keep copy to under 55 characters to make sure it’s not too long to display.
  4. Heading tags
    There are six different heading tags you can use (from H1 to H6). H1 is the most important heading tag to search engines and should be applied to the page headline. It’s important not to use the H1 tag more than once per page, as it could result in an over-optimization penalty with Google. The other title tags can be used multiple times on a single page. On a page that contains a lot of copy, the H1 tag can act as the headline and H2s can be applied to each sub-headline. This format sends signals to the search engine crawlers, while also making for strong user experience by breaking text into separate sections.
  5. URL structure
    URLs present another opportunity to showcase your keywords to search engines. Be sure they’re included in the resource path – or the part of the URL that comes after the domain name or /. It’s best practice to use all lowercases and hyphens to separate words when optimizing URLs. Here’s a good example: rockyardshoes.com/running-shoes.
  6. Images
    Search engine crawlers can’t see images like humans so they rely on the code behind the image to understand what it is being displayed. They gather information from the alt tag, image title and filename.
    • Alt tag text is the copy shown in place of an image when it can’t be displayed – perhaps it failed to load, or the user is visually impaired and uses a screen reader. You should provide a brief explanation of the image for alt tag text. For example, ‘Woman wearing running shoes’.
    • The image title is the copy that appears when you hover the mouse over an image. The copy should build on the description the alt tag text provides. Think of it like an image caption. For example, ‘Orange running shoes for women’.
    • The filename is the name applied to an image when it’s saved. For example, image337.png isn’t great. But running-shoes-women.png is. Take a moment to make sure it is descriptive and only use lowercase text and separate words using hyphens.
  7. Meta descriptions
    A meta description may seem daunting – but it’s just a name for the two lines of text that appear in search engine result pages under the clickable link and URL. If you don’t provide Google with a meta description, then it will display random text from your page that may mean nothing to a user. Meta descriptions no longer factor into search engine rankings, but they can help encourage searchers to visit your site by providing a preview of what’s in store. It’s best to keep the copy under 150-155 characters and to include a call to action. For example, ‘Start your free trial today’.

Updating your website usually requires editing HTML code. However, many modern content management systems, like Squarespace or WordPress, enable you to build and edit a website with no coding knowledge.

Commit to SEO for the long haul

Once your website is optimized for search engines, you’ll need to form an on-going SEO strategy. This is the hard part of SEO but it’s what will separate you from your competitors. Think of it like going to the gym. You need to devote time and energy, stick to a plan, and patiently wait for results.

 

Three ways to provide visitors with great content

For the people at Google, the internet is all about the exchange of information. This means that the Google algorithm places a lot of weight on the quality of the content on your site how often you publish it.  See our article on Content Marketing

Content is a blanket term that refers to the descriptive copy on your webpages, in addition to blog posts, articles, case studies, videos, infographics, slideshows and so on. Anything that provides valuable information and is accessible to search engine crawlers is considered content.

The key to producing great content for SEO purposes is to make it fresh, relevant, and unique.

  1. Publish fresh new content frequently
    This shows Google that your website is still active. Old content quickly goes stale if it’s in a prominent area of your site.
  2. Keep content relevant
    Your content should be related to your website and what your business offers. Don’t stray off-topic. It could confuse search engine crawlers, as well as visitors to your site.
  3. Always be unique
    You should present information that is not available on other websites or at least in a different form than it exists on other websites. Never copy and paste content from other sites onto yours. It will do more harm than good.

The importance of inbound links

Links on other websites that point back to yours are known as ‘inbound links’ and play a huge role in obtaining favorable search engine rankings. If the web is all about exchanging information, then inbound links are essentially other sites endorsing what your site has to say.

Not all inbound links are created equal in the eyes of Google though. A single link from a major website like nytimes.com or bbc.co.uk can provide value equivalent to a dozen links from average websites.

Creating great content and obtaining inbound links go hand and hand. When you write a great blog post or guide, it’s going to influence Google crawlers. It’s also going to impress visitors to your site, who will want to share it on social media and link to it on their own websites.

Be visible to local searchers

If you run a brick-and-mortar business, you want your website to convince people in your community to visit in person. Optimizing your site to appeal to people close to you is known as local SEO.

Be sure to include your location in your main keywords. If you run a seafood restaurant in Boston, you’ll want to be sure that your website is visible to local searchers seeking a seafood restaurant. You’ll want to optimize around the term ‘seafood restaurant Boston’ in order to let Google know where your restaurant is located.

It’s also important to sign up for a Google My Business account. This ensures that your business contact information is consistent across Google search, Maps and Google +. It also gives your business a greater presence in search results. Your customers can leave reviews, which naturally attracts new customers.

SEO will help your website succeed

As you can see, putting in place a strategy is essential if you want your business to succeed online. If you constantly improve your website and publish great content then you will have a better search engine ranking than your competitors. It’s that simple.

 

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