How to become a certified lgbtq owned business entrepreneurs gay lesbian bisexual transgender queer online community outburo

How to Become a Certified LGBTQ Business

If you’re a business owner in the United States who identifies as lesbian, gay, bisexual, transgender, asexual, intersex, or queer you can become a Certified LGBT Business Enterprise® and take advantage of the benefits the NGLCC offers.

To do so, you must first become a member of a local LGBTQ Chamber of Commerce. Find an affiliated chamber directly on the NGLCC that is in your city. If there is not one yet, locate the one closest to you. Often local LGBTQ Chambers of Commerce have options for those living in their state but beyond their home base city. Check out their website. If it doesn’t have information regarding living a distance away, don’t get discouraged. Call and/or email them to get a conversation going.

After becoming a member of a NGLCC local LGBTQ Chamber of Commerce, you may then apply to the NGLCC to become a certified LGBTQ owned business. For our research, in most cases the application for this certification is at no additional cost. But, be sure to get all the facts from your local LGBTQ Chamber of Commerce. There are requirements, documentation, and even an in-person (maybe virtual right now due to COVID) to go through. The process can take a few months, so prepare and practice patience.

Once accomplished, celebrate. You have now distinguished your business as an underrepresented minority owned business.

Okay – Now What?

Big Client Potential B2B

The NGLCC has partnered with many corporations that have Diversity Supplier Policies and are seeking LGBTQ-owned businesses that provide products and/or services they need. You can learn more on the NGLCC website.

Local Client Potential – B2B

Even if you are a local business serving local businesses, organizations that aren’t part of the NGLCC you may encounter business prospects who have official diversity supplier programs, and some who even if not official will value the distinction and view it as a competitive advantage.

Consumers – B2C

Even if you are a local business serving the public, getting certified and displaying the accreditation logo for all to see can create tryst and loyalty with your customers.

Other Minority Certifications

There are other minority owned business certifications that you may qualify for. After or during the process of becoming a Certified LGBTQ Business Enterprise seek out others. Why not? You now likely have most of the documentation required. With just a little bit more effort to prepare jump in and go for it. Check this great resource to learn more about other diversity certifications.

Join Out:Biz Owners Group

We’d love to have you join OutBüro and then join the group of out LGBTQ+ entrepreneurs just like you where you can connect, share, engage, and grow together. Additionally, create a group around your location, industry, business, or interests. We are looking to add services to the site with entrepreneurs in mind.

Greater Percentage of Americans Self-Identify as LGBTQ OutBuro professionals entrepreneurs gay lesbian bisexual transgender queer community

Greater Percentage of Americans Self-Identify as LGBTQ

In the 2021 LGBTQ-focused Gallop poll survey released in February, Americans who self-identify as LGBTQ have risen to an average of 5.6% compared to the last survey in 2017 where that number was 4.5%.

The interesting point in the 2021 LGBTQ-focused Gallop poll is that 7.6% of respondents chose to not answer the question of how they self-identify meaning they wouldn’t even say they are heterosexual. So, 5.6% self-identify as LGBTQ and for 7.6% it is unknown. I have never known a heterosexual not comfortable with stating that. So, I personally believe a good portion of that 7.6% are LGBTQ or questioning. So the statistical number is somewhere between 5.6% and 13.2% (5.6 + 7.6). If I were to bet, the real number is in the 10-11% area.

Of the self-identifying LGBTQ the numbers look like this:

  •  54.6% bisexual
  • 24.5% gay
  • 11.7% lesbian
  • 11.3% transgender
  • 3.3% another non-heterosexual preference

Respondents can give multiple responses when describing their sexual identity; thus, the totals exceed 100%.

Rebasing these percentages to represent their share of the U.S. adult population finds 3.1% of Americans identifying as bisexual, 1.4% as gay, 0.7% as lesbian and 0.6% as transgender.

Gen Z More Comfortable Identifying as LGBTQ

Due to progress made in society, today Gen Z are much more comfortable in being their authentic self identifying as LGBTQ. In this recent Gallop poll for those aged 18-23 about one in six (15.9%) identified as something other than heterosexual.

One of the main reasons LGBT identification has been increasing over time is that younger generations are far more likely to consider themselves to be something other than heterosexual. This includes about one in six adult members of Generation Z (those aged 18 to 23 in 2020).

LGBT identification is lower in each older generation, including 2% or less of Americans born before 1965 (aged 56 and older in 2020).

Americans’ Self-Identification as LGBT, by Generation

LGBTHeterosexualNo opinion
%%%
Generation Z (born 1997-2002)15.978.95.2
Millennials (born 1981-1996)9.182.78.1
Generation X (born 1965-1980)3.888.67.6
Baby boomers (born 1946-1964)2.091.16.9
Traditionalists (born before 1946)1.389.98.9
GALLUP, 2020

Currently, Generation Z leans heavily on the bisexual side of LGBT. This means that nearly 12% of all Gen Z adults identify as bisexual. For comparison’s sake, about half of millennials who identify as LGBT say they’re bisexual. Also, another study completed in early 2019 found that 29% of Americans from 18-30 years old who identify as heterosexual occasionally have same-gender experiences which is called “heteroflexible“.

The most interesting part of these numbers may be that they could very easily be much higher. The survey was only able to gather info from the oldest segment of Generation Z, aged 18 to 23, so pollsters are expecting the percentages to continue to rise as time goes on and people feel more comfortable to live their truth.

According to the survey, more than half of LGBT adults (54.6%) identify as bisexual. About a quarter (24.5%) say they are gay, with 11.7% identifying as lesbian and 11.3% as transgender. An additional 3.3% offered another non-heterosexual preference or term to describe their sexual orientation, such as “queer.”

Americans’ Self-Identified Sexual Orientation, by Generation

BisexualGayLesbianTransgenderOther
%%%%%
Generation Z (born 1997-2002)11.52.11.41.80.4
Millennials (born 1981-1996)5.12.00.81.20.4
Generation X (born 1965-1980)1.81.20.70.20.1
Baby boomers (born 1946-1964)0.31.20.40.20.0
Traditionalists (born before 1946)0.30.30.20.30.1
Figures represent the percentage of all adult members of each generation who have that sexual orientation
GALLUP, 2020

The pronounced generational differences raise questions about whether higher LGBT identification in younger than older Americans reflects a true shift in sexual orientation, or if it merely reflects a greater willingness of younger people to identify as LGBT. 

Alfred Verhoeven Marketing the Rainbow corporate lgbtq advertising commercial ads compiled and reviewed lgbt profrssionals networking community OutBuro entrepreneurs gay

Alfred Verhoeven: Marketing the Rainbow – Corporate LGBTQ Advertising

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Alfred Verhoeven, marketing consultant and Marketing Ph.D. candidate.    

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OutBuro Voices on YouTube - LGBT professionals glbt entrepreneurs gay business startup lesbian leaders community interviews

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01:15 Brief intro by Alfred 

02:30 Alfred’s background includes a law degree and initially stubbled into marketing and has worked in corporate financial institutions yet has been in private practice for around 20 years so far. 

04:20 In the military, Alfred was a language specialist where he learned Russian working in the military intelligence realm.   

06:00 We discuss how both sales and marketing are areas where training helps to hone natural skills and abilities 08:00 Dennis shares a common connection via language learning, military intelligence, and a related story 

15:00 How to lose someone following you using 3 modes of transportation 

17:00 Alfred shares his inspiration to work on a Marketing Ph.D. and its focus titled Marketing the Rainbow – No one has done this study before 

19:00 How the stereotype of high wealth, disposal income, dual income no kids come from and how the original niche study has been incorrectly used and referenced.  See interview with Todd Evans of Rivendale Media.  https://outburo.com/spanning-95-of-lgbtq-print-online-media-rivendell/ 

26:00 Alfred discusses how and how the LGBTQ community became a focus for corporate marketing 

27:45 How LGBTQ persons often become caregivers due to often not having kids 

30:00 Alfred’s research is large and still growing but has focused the Ph.D. thesis to be manageable while providing the larger set of research articles through his website. https://marketingtherainbow.info/ 

31:00 Alfred discusses how companies stand for equality and how being inclusivity supports corporate profitability. 

34:50 The dangers of right-wing backlash and how it can turn around and benefit the company and has changed over time through social and legal advances 

36:00 How LGBTQ inclusive marketing is now pretty much mainstream and companies are pretty much foolish to not adopt inclusive marketing 

39:00 We chat about the evolution of LGBTQ equality acceptance. 

44:00 Alfred is taking the research content and creating articles outlining a company’s LGBTQ marketing history and journey.  See the website and YouTube channel listed below.   

51:00 We chat about past marketing mistakes and learning from them. 

To connect with Alfred find him on OutBüro here. https://outburo.com/profile/tawv/ 

Website: https://marketingtherainbow.info/

Check out his YouTube channel featuring LGBTQ marketing commercials.  

YouTube channel: https://www.youtube.com/c/AlfredVerhoeven 

Join me and Alfred on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies, and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices.  https://www.OutBuro.com 

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

Darren Loli happening out television network qnews queer news tonight gay town hal sunshine cathederal sevice lgbtq talk show professional entrepreneurs outburo dennis velco

Darren Loli: Creating LGBTQ Content with Passion and Vigor

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Darren Loli, Founder/CEO and Executive Producer of Happening Out Television Network providing an LGBTQ perspective and programming.    

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Based in Fort Lauderdale, Florida, Darren has a long and rich career background in business operational efficiency consulting via his company, the Loli Group.  The Loli Group focuses on operations consulting specializing in turnaround and new division management. It has cross-industry experience guiding high-level management in developing business vision and overall strategy. They design and build human and IT resources to meet larger vision and strategy.  Darren leverages this experience in Happening Out Television Network.   What started as one show in a View like pannel discussion format, within its two year time has sprung into 4 district show as of Feb 2021 with new shows being launched and more on the horizon.  All shows are broadcast live with recordings available for watching or listening at later times. Darren shared that around 30% of the traffic listens to the broadcasts.    

Its current line up includes: 

Darren Loli happening out television network qnews queer news tonight gay town hal sunshine cathederal sevice lgbtq talk show professional entrepreneurs outburo dennis velco

It’s Happening Out: Where it all started, is a weekly panel discussion with regular and guest panelist fully representing the LGBTQ+ and ally community.  The topics are wide with a brisk pace and witty commentary.  It’s Happening Out, the World’s Most Popular LIVE gay TV Show started in Nov 2018 with less than 1,000 viewers. Darren is responsible for business strategy, overseeing content production, and managing show growth. The show has grown to over 600,000 unique weekly viewers and has established strategic partnerships for continued expansion. (Ex. Human Rights Campaign, Worlds Aids Museum, Prides across the country).  

Darren Loli happening out television network qnews queer news tonight gay town hal sunshine cathederal sevice lgbtq talk show professional entrepreneurs outburo dennis velco

QNews Tonight: Is a nightly news broadcast featuring prime news from the LGBTQ perspective. Larger mainstream news outlet partners include CNN and NBC news for content and media.    

Gay Town Hall:  In an effort to deepen and broaden the LGBTQ perspective the weekly 

Darren Loli happening out television network qnews queer news tonight gay town hal sunshine cathederal sevice lgbtq talk show professional entrepreneurs outburo dennis velco

Gay Town Hall has numerous regular and guest panelists, often in the 15-25 range.  It further encourages live audience participation through view comments that get incorporated in the live dialogue.    

Darren Loli happening out television network qnews queer news tonight gay town hal sunshine cathederal sevice lgbtq talk show professional entrepreneurs outburo dennis velco

Sunshine Cathedral – is a Sunday weekly live broadcast of the Metropolitan Community Church LGBTQ affirming service.  This community service broadcast launched in March 2020 and as of February 2021 has on average 30,000 weekly viewers with the majority of those viewing live each Sunday morning.   

HAPPENING.fun, South Florida’s Most Popular Source for “Things to Fun.” Started late august 2019 has grown to over 20,000 unique weekly viewers per episode and continues to grow.  

To connect with Darren find him on OutBüro here. https://outburo.com/profile/darrenloli/  

Join me and Darren on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  https://www.OutBuro.com  

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

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AJ Mizes: 80% of Jobs are Filled Through Connections

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with AJ Mizes a career coach, leadership coach, and HR consultant.   

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A.J. is a talent and human potential aficionado with over a decade of experience within Career Coaching and Human Resources–and has been featured in NBC, CBS, FOX, The International Business Times, and Yahoo! News.  Most recently, though, AJ left Facebook as a Global HR Leader where he supported an international team and launched many innovative leadership programs under his guidance–that are still in full swing at Facebook today.  He’s supported global teams of over 3,000 people and currently serves as the CEO of The Human Reach–a human potential institute guiding high-achieving professionals to land their dream careers in record time and coaching silicon valley leaders to be thoughtful, effective leaders.  His career stems from a foundation in training and development at KSL Capital, where he coached leaders on how to select, coach, and retain top talent at some of the world’s most prestigious luxury resort properties.  A.J. also served as a leader @ Premier Staffing where he worked alongside well-known tech giants in organizing talent strategy and recruiting tactics.  Before Facebook, AJ was the Vice President of Talent and Engagement at Sungevity—the world’s leading platform technology for residential solar—where he led an HR team that spanned across the United States.   

To connect with AJ find him on OutBüro here. https://outburo.com/profile/ajmizes/ 

Join me and AJ on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  https://www.OutBuro.com 

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

Chris Rollins HR People Work Culture Coach lgbtq entrepreneurs lgbt professionals online community OutBuro gay lesbian bisexual trans queer dennis velco

Chris Rollins: A Coach for LGBTQ+ HR, People, and Culture Professionals

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Chris Rollins who is a coach for HR, people, and culture professionals.

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Chris Rollins is a Leadership and Executive Coach for HR, People, and Culture Leaders, especially in the LGBTQ+ community, yet not exclusively. He does this work to deepen the commitment to his purpose: to hold safe space so that people have the courage to find and live their truth. His purpose-driven approach to coaching helps his clients connect more powerfully with who they are, what they want, and the courage to bring it to life.

Prior to working as an independent coach, he spent a decade climbing up the leadership ranks in corporate America. He started in an entry-level sales role and spent almost 8 years in various individual and leadership roles driving revenue in new business and account management. During that time, he made the largest impact coaching and mentoring people around him and building strong teams. And that’s what he loved the most.

This led him to a career pivot out of sales into organizational development to scale his impact on people and culture internally. Most recently, he was the SVP of Organizational Development for a 150 person company. As part of the executive leadership team, he was a trusted thought partner to the CEO and was leading high impact company-wide initiatives.

To connect with Chris find him on OutBüro here. https://outburo.com/profile/chrisrollins/

Join me and Chris on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

21BANG: Add Your Business to OutBüro by Jan 31, 2021

Start your 2021 year off right by creating your personal profile on OutBüro AND adding your business or organization listing. When doing so use the coupon code 21BANG to receive 21% off the annual subscription. For organizations with 1-50 employees, the system is self-serve. For organizations over 50 employees use this contact form by Jan 31, 2021, to have the 21% discount applied to your services quote.

When you subscribe to one you receive both. You may the utilize either or both. We’re happy to assist and open to feedback to improve the site features.

For LGBTQ Entrepreneurs – QueerReviews

Being an entrepreneur is often lonely, challenging, thrilling, scary, and exciting. Magic and miracle happen when we believe in ourselves AND take action. Take action today by joining OutBüro.

  • Create or join groups focused on your brand, industry, location, or more
  • Ask current customers/clients to rate your business on OutBüro
  • Locate and nurture business partnerships, find new clients
  • Build knowledge, awareness, trust, and community authentically where you belong
  • OutBüro ratings are Schema.org compliant meaning they are indexable and may show up on search engine listings
  • 88% of online shoppers trust reviews posted to consumer websites over word of mouth. Who knew that the opinions of strangers would make such a difference in consumer behaviors? Having more positive reviews can help your business to rank higher in search results, increasing your exposure, and domain authority. Having reviews on OutBüro builds trust within the LGBTQ market.

For Employers – EmployerRatings

There are tons of benefits for employers who join OutBüro no matter the size of the organization. Check out the overview page and let’s discuss your organization’s unique opportunity.

Questions?

Got questions? Use the contact form and we’ll respond as quickly as possible.

OutBuro 1-50 Ashley Brundage transgender author empowering differences diversity inclusion lgbt professionals entrepreneurs community talent acqusiton employee ratings

Ashley Brundage: Empowering Differences Author and Transgender Activist

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Ashley Brundage, author, transgender activist, and VP of Diversity and Inclusion for a national financial institution.

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Ashely’s journey is remarkable and inspiring. When faced with homelessness and a family of four counting on her she was pretransition trying to find a job. Frustrated with seeking employment while presenting as male not being true to herself, one day she said enough. From that point forward with her family’s support she started the job search for a new career being authentically Ashley. During that period she realized the additional struggles of seeking a job as a transgender person but leaned into it educating the potential employers on how she could be a bridge to the LGTBQ market.

After landing a part-time bank teller position she leveraged transgender conferences to prospect customers. She quickly became one of the top producing banking agents in the entire company. We chat about the burden of being an out transgender person working in the public sphere and how to leverage the 10 steps to empowering difference to grow professionally. Additionally how she created relationships with peers and mentors within the company to coach her. Ashley understands mentorship well, she says, “mentorship is a two-way street. Both should be getting something out of it”. I couldn’t agree more.

In Ashely’s new book, Empowering Differences, she has outlined her 10 steps to empowering differences starting with empowering yourself with confidence and knowledge. Further, she states that the book is well suited for persons in a sales role. After all, sales are about relationships.

Connect with Ashley find her on OutBüro here. https://outburo.com/profile/ashleytbrundage/

Join me and Ashley on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

OutBuro Donna Williams LibertiPix LGBTQ authentic stock images photos videos lesbian entrepreneur gay professional online community

Donna Williams: LGBTQ Authentic Stock Images on LibertiPix

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Donna Williams, out lesbian entrepreneur and co-founder of LibertiPix.

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LibertiPix is a new online stock photography site that is authentically LGBTQ from A to Z. Co-founder Donna Williams has years of experience in the marketing media industry. In that role she became frustrated with the limited selection of stock images and video represent, or trying to represent the LGBTQ community. She discusses some of the negative stereotyping as well as images that clearly misrepresent completely. She cited an example of what clearly was a mother and daughter yet it was categorized as a “lesbian couple”. Having worked in the marketing industry for years she knows first hand that there is a need and demand for images and video that authentically represent the LGBTQ community. This lack and need sparked Donna along with her wife as co-founders to launch LiberiPix.

On LibertiPix, all photographers, videographers, and models identify as LGBTQ. The startup has a small yet strong base of photographers and videographers in the UK and seeking others from around the world to join and submit images and short videos. LibertiPix is offering an unusual 50% commission share.

Do you know an LGBTQ photographer? Tag them in the comments below or share this video on social media and tag them.

LibertiPix is seeking images that move beyond the stereotypical to breathe authenticity into LGBTQ marketing. Currently, site customers pay for each image however they are making site enhancements to offer a subscription model in early 2021.

Join LibrtiPix today. Fing great images to freshen your marketing campaigns.

In my usual conversational approach, we interject lessons for entrepreneurs with stories of our own startup journey.

Connect with Donna on OutBüro at: https://outburo.com/profile/donnal/

Join me and Donna on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

OutBuro Tyler DeSouza enFemme gay entrepreneur out lgbt business owner cross-dress transgender fashion designer professional community online

Tyler DeSouza: Fashion Pioneer for the Transgender and Cross-Dressing Community

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Tyler DeSouza, CEO of enFemme.

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We’d love your text comments at the bottom of each show episode page asking questions of me, our guests, and interacting with other commenters.

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Tyler is an out sexually fluid entrepreneur who grew up with his mother being a stylist for crossdressers. The business started in their living room over 25 years ago when his mother started helping predominately heterosexual Men fulfill their desire to dress as a female. Being a bit of a high fashionista herself she helped the men pull together outfits and accessories that suited them. A few years ago mom retired. Tyler not only remained in the business he has transformed it into a fashion house and rebranded it as enFemme. In the cross-dressing and trans community when one dresses as a female it is commonly called enFemme so the name is a strong connection with its customers. enFemme caters to the unique needs of the cross-dressing and male to female transgender community to be a leader in clothing designed to fit a biologically male body dimensions while feminizing in appearance. Further enFemme has designed the industry’s widest line of body-shaping undergarments that conceal the male private parts comfortably and provide breast augmentation.

Tyler relies heavily on customer feedback to develop and hone his product lineup. EnFemme’s customers are an integral part of the full process. Valuing the community, enFemme has an extensive online resource center where site visitors can read stories on inspiration and encouragement through learning from others who share their perspectives and experiences.

Tyler is very passionate about his business and his customers. He feels great satisfaction that he and his company has a role in helping people feel confident in being their authentic self. For many it is who they identify as while for others it is fulfilling a fantasy. All are welcomed and appreciated at enFemme.

We were wanting to provide images of the enFemme products within the video but experienced a video editing bug. So visit enFemme’s website to view their full range of offerings at https://enfemmestyle.com/

To connect with Tyler find him on OutBüro here. https://outburo.com/profile/tydesouza/

Join me and Tyler on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/