At The 42nd Annual Telly Awards
NEW YORK, NY – (June 8, 2021) – PASSPORT Magazine announced today that its video, Taking the Reins at the Gay Polo Tournament, produced for Gay Polo League sponsor Lexus, has been named the 2021 Silver Telly Award Winner for Branded Content B-to-C at the 42nd annual Telly Awards.
The Telly Awards honors excellence in video and television across all viewing platforms and is judged by leaders in business, television, and streaming, including prominent companies like Netflix, Dow Jones, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, and Vimeo.
The Lexus International Gay Polo Tournament took place in March of 2021 at The International Polo Club in Palm Beach, Florida. The segment created by PASSPORT features two internationally recognized champions, Tiffany Busch and Gus Larrosa, who discuss what it’s like to compete and what makes a great polo player. They also explain why an organization like the Gay Polo League is so important to them as members of the LGBTQ community.
“We are thrilled that the Taking The Reins video has been selected for the Silver Telly Award in Branded Content this year,” states publisher, Don Tuthill. “We also want to thank our marketing partner, Lexus, for their continuing support of PASSPORT Magazine’s mission and their enduring advocacy for the LGBTQ community as a whole!”
“Lexus is committed to building relationships with partners like Passport that share a common goal – to create an inclusive society that celebrates and is enriched by our differences,” adds Lisa McQueen, Lexus Media Manager. “The Telly recognition for the Gay Polo League partnership reaffirms that we’re on the right path in breaking ground in the realm of gay sports”
Taking the Reins at the Gay Polo League with Lexus can be viewed here: