Scott Seitz – SPI Marketing Helping Brands Reach the LGBTQ+ Community

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Scott Seitz of SPI Marketing. SPI Marketing was one of the first LGBTQ-focused marketing agencies founded in 1996. Early on SPI Marketing was able to attract beverage and spirits companies. Seitz’s past career in those industries proved useful. They’ve also worked with RuPaul’s Drag Race for its first six years. Seitz explains they’ve also have worked with pharmaceutical companies and the US Centers for Disease Control and Prevention (CDC). Other key clients have been Absolute Vodka, Miller Coor’s, Chase and many others.

Seitz shares one of the most exciting and emotional experiences spanning their currently 25 years in business happened in 2004 when they got the opportunity to work with Gilbert Baker who created the original Rainbow Flag in 1978. SPI Marketing was tasked to support the 25 year anniversary of the flag’s creation.

Seitz explains how brands can effectively work with an advertising agency like SPI Marketing through the often changing marketing team. He goes on to say that approaching the clients with a fresh view as if it is their first time there has been a key factor in SPI Marketing’s success. Also after a marketing plan is set, it’s important to be adaptive along the way. He explains a challenge for brands is measuring the effectiveness of marketing to the LGBTQ community. This is in large part due to the lack of retail insights not being able to tell when a product is sold that it was to an LGBTQ person. This problem exists regarding other demographics as well. This led SPI Marketing to partner with the market research company Barra who has over 90,000 self-identified LGBTQ persons in the panel to gauge attitudes about companies and brands from the LGBTQ community perspective. It provides the ability to track a brand over time as well as compare different brands against one another.

To connect with Scott find him on OutBüro here. https://outburo.com/profile/scottseitz/

Join me and Scott on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Brian Sims: Pennsylvania State Lawmaker Announces Running for Luitenent Governor

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with out gay Pennsylvania State Lawmaker Brian Sims, who just days after this recorded chat wherein I asked about political aspirations, he announced that he is running for Pennsylvania Lutienent Governor. Sly devil.

Here is his announcement. https://www.youtube.com/watch?v=ejiy3kNTI6g

At 29:00 Brian shares what his calendar looks like today, an average day. Oh goodness, I needed another coffee just hearing that. After a week of that schedule, a good date night and massage soundPennsylvaniasupport in order. 😜

Son of two Army Luitenent Colonels, Brian moved around quite a bit as most military families do. From an early age, he knew he wanted to become a lawyer with a focus on equality and women’s issues. His parents with his twin brother, older brother, and younger sister settled in Pennsylvania where he attended high school and undergraduate school. After law school in Michigan, he returned to Philadelphia. At this point, he was aware of sexuality and realized he was moving back to a state with zero LGBTQ equal rights.

To this day, Feb 2021, if not for the Federal Workplace Nondiscrimination at the Pennsylvania state level they still, despite a continued effort often led by Sims, Pennsylvania cowardly Republican lawmakers choose to force all state citizens to live in fear of LGBTQ legalized discrimination due to their lack of humanity, civility, and common sense. As Sims describes, Pennsylvania Republicans hold power, not by popular democratic vote but rather manipulate the district lines to suit their whim. Elected officials such as Sims is striving to restore fair representation and instill human dignity values in the state.

See Brian Sims impassionately beg Pennsylvania State Republicans to support LGBTQstate level equality. See his speech here: https://www.youtube.com/watch?v=XV-tAnpQ2cA

The real rub is that many of those lawmakers personally support equality, yet due to the corrupt Republican Party, they had to toe to line and vote as they were told to vote else suffer the political schoolyard style bullying.

What is the answer? REPLACE them. Run for office. Support diverse candidates including out LGBTQ political candidates at all levels. Learn more about The Victory Fund here: https://victoryfund.org/

Get to know Brian a bit as we chat about his coming out while the captain of his college football team. We continue on discussing how diversity matters in politics and the corporate workplace. We round out the conversation chatting about being on PrEP where I give a shout out to the great care I have received at the Veterans Affairs getting my PrEP through the VAcfor two years and now through http://www.HeyMistr.com. See the interview with Tristan the founder of Mistr here for all the infohttps://outburo.com/hey-mistr-are-you-on-prep-hiv-aids-prevention-online-prescription/

Join us on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Kevin Shah: Learn Empathy in Just 6 Minutes a Day with Jaago

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Kevin Shah. Kevin is an out gay entrepreneur, product manager with an engineering background, immigrant, filmmaker, startup founder of Jaago, and so much more.

I listed many things that Kevin identifies as, an illustration of intersectionality. Kevin and I discuss what is intersectionality, the buzzword that has become quite popular in the realms of diversity and inclusion over the past few years. It is key to understanding yourself and others to build empathy. Empathy is the ability to deeply listen and understand another person’s point of view. When a person has empathy for themselves and others communication is greatly improved.

Improving one’s empathy can have significant benefits in both personal and work relationships by increasing your emotional intelligence. Jaago is a free to download and use smartphone app you can use to learn empathy for yourself and others in just 6 minutes a day. Jaago users create a profile that after answering some questions deduces the user’s intersectional profile and current empathy score. Jaago is committed to user privacy and vowed to never share user information with any entity outside of Jaago. Users then use the smartphone app to watch short videos that are no longer than 3-minutes each. It is recommended to watch 2 a day. Users are capped at 6 videos a day to not burn out and ensure optimal retention. Users answer a few short questions after each video that capture their understanding of the video and how they felt about it. Over time these answers are used to gauge the user’s empathy score where personal growth is is the goal. Users may further participate by uploading short videos sharing their own personal stories for other Jaago users to view. Anyone may use the Jaago app.

Kevin shared that his early goal is to target corporations and businesses of all sizes to offer Jaago as an employee benefit. Kevin explained that empathy supports diversity and inclusion which is a key focus for most businesses. Kevin shares his background and how working as a product manager for technology companies that put interactive screens and the internet on airplanes, his own interest in film making, and working as a product manager in body cameras for police set him on his path to founding Jaago.

Jaago is a self-improvement app. Download it today and give it a try.

To connect with Kevin find him on OutBüro here. https://outburo.com/profile/kevinshah/

Join me and Kevin on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Christopher Clawson-Rule: Writer’s Block is Bullshit!

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Christopher Clawson-Rule, publisher, author, out gay entrepreneur.

Christopher, who has several books published himself turned publisher with over 150 authors he represents says writer’s block is bullshit. He elaborates that writer’s block is just laziness. In our discussion, we explore his journey from starting his first book, ways to overcome writer’s block, and how he became a publisher. Christopher started writing after his 16-year-old daughter challenged him when after reading a book he said, “I could write better than this. Her reply was, “Well then why don’t you?”. When he completed his first manuscript she further challenged him to get it published. He was disappointed that the publisher simply handed him is now bound book and basically said, “Here you go.”. At the time Christopher was living in New York City. Eager to get his book out into the world he had an idea to gorilla market it by placing 100 copies in the subway stations. Passengers picked up his book and started reading it on their commute. Other passengers saw several people at the same time reading it and therefore thought it had to be good. This low budget marketing campaign paid off. It resulted in over 17,000 copies sold in a short time.

By the time Christopher finished his third book other authors began seeking his advice on how he was selling so successfully when the publishers offered little to no help or guidance. He realized that he wanted to help those authors in a professional way and so Breaking Rules Publishing was born. Watch or listen for his full story and examples of authors who break the rules to stand out.

To connect with Christopher find him on OutBüro here. https://outburo.com/profile/breakingrulespublishing/

Join me and Christopher on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Tyler Davis: New America Awakenings – Author Chat

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Tyler Davis author of the book titled “New America Awakenings”.

“New America Awakenings” is a fictional tale of a world where the United States grapples with divisive factions of radical extremists who burst into a full civil war and foreign invasion all leaving the country ripped apart. The government creates wards separating and grouping people base on faith, race, and other factors where citizens must wear a color stripe to signify what group they belong to.

Listen in as author Tyler Davis sharing the motivation, inspiration, and major plot points.

After a polarizing election, America breaks into a civil war, followed by a failed foreign invasion. Winning is not the end! New America divides into projects based on race and religion. Citizens who protest or break the laws are labeled an “enemy of peace.” An enemy of peace quickly loses their head to the guillotine.

Colt Jenkins resides in the New Bethlehem Project, where New American youth must navigate between Country, God, Survival, Love, Family, and Friends. Surviving daily attacks from Broken Mecca is not the only challenge. Katherine Shay, New Bethlehems keeper of the law, terrorizes citizens using the red phone, turning them into the government as enemies of peace. In a world with intermittent electricity, the President makes decrees from the television. The government controls the news and all information.

The rising tension in the country and the Project puts Colt in Katherine’s and the government’s crosshairs. After being publicly humiliated by Katherine, Colt discovers the government is not what it appears. Colt will have to decide what kind of man he will be and what he will choose to leave behind in his race to save his family and his love.

To connect with Bruce find him on OutBüro here. https://outburo.com/profile/tylerdavis/

Join me and Bruce on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies, and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Paul Lorenz: Painter, Composer, Architect, Renaissance Man

Paul Lorenz is gay LGBTQ artist renaissance man whose work not only spans but unites art, painting, photography, dance, performance, video, film making, architecture, and music. Paul is definitely an LGBT artist worth checking out. He is a multi-disciplinary multi-medium artist who not only has incredible abstract paintings he blends his painting with performance work including dance, video, and originally composed music. He is a trained architect renaissance man. His artwork has been seen globally in exhibitions, galleries, and museums in both solo and group shows. As a trained architect he explores the concept of a line in form and function in his paintings. He completed a Masters in Music to delve deeper into expressing lines through sound. He states that based on a line he conceptualized what it sounds like by taking things such as angle, direction, thickness/weight, texture and color into account. He explains that adding a layer of originally composed music with a painting is another layer of expression, understanding, connecting, and experiencing the art. Lorenz also often blends live performance and/or video performance art all together creating a full sensory emersion experience. Lorenz works out of his home and LGBTQ community art center located in Pheonix, Arizona, United States.

Paul on OutBüro: https://www.outburo.com/profile/plorenz/

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Sharon Rea: Overcoming Fear to Transform Your Life

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Sharon Rea, a Total Life Change Expert coach located in South Whales.

01:00 Understanding WHY someone does what they do is insightful and inspirational. Further, hear how they arrived at where they are today in their professional career, business, or community leadership role may inspire others.

01:45 Sharen shares that earlier this year she had the idea to launch 3 Empowerment Days. One focused on the LGBTQ+ community, the second on women, and the third on men.

02:10 Fear due to the COVID pandemic has for some been compounded by underlying fears.

02:35 Sharen explains that low confidence, low self-esteem, not believing in oneself, panic, phobia, anxiety, are all based on fear.

03:15 Sharon has developed a content-free way of dealing with deep-rooted long-held fears without having to delve back into the past situations that were the root causes. The system has been trialed over and over with gray success.

04:00 Virtual workshops are coupled with a duration of support.

05:15 Confidence doesn’t happen overnight. It has to be taught/learned. 06:00 Dennis shares some personal experiences

16:00 For many four-letter dirty words are help, talk, play, and rest 16:30 Sharon shares some personal experiences

17:30 Sharon explain the difference between being shy and introverted

19:30 All thoughts and emotions are electrical and chemical. One gets addicted to the chemical naturally released based on the emotion. Fear, anger, depression, anxiety all release chemicals you can be addicted to. Luckily good healthy emotions and mental states are equally addictive.

23:00 Become aware of turning off the familiar autopilot to break free and change your life.

24:00 Sharon explains that her process blocks the fear and like switching on a light.

25:00 Sharon describes the empowerment course and follow-up.

27:00 Fear is a root emotion that builds layers. We discuss the fear of acceptance, love, money, success, prosperity, and more.

29:00 Accepting, respecting, loving and a relationship with yourself first is the most important and a foundation to give and receive from others. 32:00 Labels are the other person’s projections and attempt to make themselves feel comfortable. They do not define you.

36:00 Have rules of engagement and boundaries. Make others aware of what you will not do, discuss, tolerate, etc. If and when those are passed or broken halt it and remind the other person. If it continues you may need to reconsider that relationship, limit it and maybe walk away, no matter who it is.

Connect with Scott on OutBüro at https://outburo.com/profile/sharon/

Join Sharon on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/

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Todd Evans: Rivendell Spans 95% of US & Canadian LGBTQ Media

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Todd Evans, CEO of Rivendell Media.

Rivendell Media has over 42 years of being an integral part of the LGBTQ community. It represents around 95% of all LGBTQ print and online media in the United States and Canada for advertising. If you want to run a marketing ad to reach the LGBTQ community in the US and/Canada, Rivendell will highly likely be a part of your strategic partners. They help media companies grow and stay alive by bringing advertising to newspapers, magazine publications, and websites. If it weren’t for Rivendell’s consolidated approach many local LGBTQ newspapers, magazines and websites would otherwise struggle and have to staff their own advertising sales representatives.

39:45 Todd says, “I read every LGBTQ publication in America, Canada, and around the world and there is nothing like your site (OutBüro). There is nothing business-oriented amongst LGBTQ media where you can really share. I highly encourage everyone to get involved especially if you are business-minded. Business is what has moved our market (issues) forward.”

The founder of Rivendell was originally a music promoter. He promoted Jefferson Airplane and Elton John. He toured with Elton John’s first American tour promoting his concerts in all the city gay newspapers they could reach. After Elton’s tour, the founder turned all those new contacts into a new business opportunity. For the full story on the company, history listen-in as Todd Evans gives great insights. Brands go to Advertising Agencies to strategies on marketing campaigns and design creatives. Then the market agencies work with Rivendell to reach the LGBTQ audience through all the LGBTQ media properties they represent. In a broad yet consolidated approach. Todd Evans is driven by a cause of equality. They know they help media companies be able to cover the news and topics that are important to the community. We have a great conversation about the impact of LGBTQ media. The consolidation of advertising buy makes advertising in LGBTQ media doable and desirable. Alone even the largest of LGBTQ media is smaller than most traditional national media campaigns would pay attention to. Most LGBTQ media is local. If advertising agencies had to themselves track down and buy from each local media companies to get the volume they want, the work to do so would be cost-prohibitive. So Rivendell with all their relationships makes it easy for brands and their ad agencies to do business with LGBTQ media. Your signup, subscription, and views of LGBTQ newspapers, publications and website is vitally important. They depend on advertising to remain in business. Listen to Todd’s explanation. Todd chats about how LGBTQ media is adapting to survive the COVID pandemic panic and those large advertisers that kept advertising which kept the lights on for many.

Connect with Todd on OutBüro. https://www.outburo.com/profile/toddrivendellmedia-com/

Join Todd on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco

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Dr. Markus Loew: Queer Staff Network Berlin

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Dr. Markus Loew about the Queer Staff Network of Berlin.

Dr. Loew describes the group as an LGBTQ professional network of networks. It is a coming together of all the LGBTQ employee resource groups (ERGs) from all corporate employers with offices operating in Berlin. They have 3-4 meeting a year in where they discuss issues, strategies, opportunities, collaborate and share to advance lesbian, gay, bisexual, transgender, and queer equality, workplaces belonging, career advancement, and how to assist their employers to be a better citizen in the LGBTQ community at large.

01:00 Introduction of Queer Staff Network of Berlin

05:00 Discusses the new direction to expand to LGBTQ entrepreneurs

06:30 Advocating Corporate Supplier Diversity a mutual benefit

13:00 Leveraging www.OutBuro.com for Employer ERGs through online groups

14:20 Questions for companies – are you maximizing the opportunities?

18:00 A company thought they were in the LGBTQ consumer market, yet was not positioned well

19:00 Inclusion and diversity with authenticity can lead to opportunity

24:15 Pinkwashing – Bad for corporate image and business – be authentic – example

Currently, Germany has one LGBTQ chamber of commerce located in Köln (Cologne). The Queer Staff Network of Berlin is bridging the lack of a formal LGBTQBerlin Chamber of Commerce to invite local and regional small and medium LGBTQ entrepreneurs to join the group. They are mentoring the business owners on how to do business with the large corporations, what products and services are needed and how the LGBTQ owned businesses can participate in the procurement process and hopefully win the contracts. On the inside, the corporate members of the Queer Staff Network of Berlin are raising awareness of the need and value of supplier diversity. They are internal champions for the small and medium LGBTQ owned businesses. It is a “Hey Dir of Procurement, we use/need X, and here’s an LGBTQ owned business that can supply that for us”. This level of collaboration, commitment, mentorship, and advocacy is a bright shining example of DOING IT RIGHT! APPLAUSE!

Connect with Dr. Markus Loew on OutBüro: https://www.outburo.com/profile/markusloew/

Join Markus on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco/

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What Does a Professional Social Media Director Do?

This is the first in a series of dialogs with Justin Buchbinder, the Director of Social Media at FINN Partners describes what his role is, how he grew in his career, how social media is a great equalizer where everyone has the same ability and his role with his clients. FINN Partners is a global marketing agency that primarily serves the mid to large client market with a full suite of services with over 850 professionals around the globe. Justin is an OUT #LGBTQ professional who values sharing is wide and deep knowledge with the OutBüro #LGBT professional and #entrepreneur community so that #gay, #lesbian, #bisexual, #transgender, and #queer business owners and community organizations may excel at creating effective #SocialMedia champagnes on any budget that is measurable and effective.

Be sure to subscribe to be notified of all OutBüro Voices new content gets published including our series with Justin and our friends at FINN Partners.

Do you have a social media question? Drop it in the comments so we can add it to our list and have it be featured potentially in a future episode. Find Justin on OutBüro: https://www.outburo.com/profile/justinbuchbinder/

00:30 Overview of Finn Partners #Marketing Agency

02:20 How did you become a Social Media Director?

03:00 Social media was love at first sight

03:30 To be a Social Media Specialist you need to hang on and keep pace

04:30 Social media is an equalizer everyone can leverage no matter size or budget

05:20 Realist photography is a new trend – showing everyday people

05:40 Align social media to support the business goals and right metrics

07:00 Social media is not a piece of the pie. It should be another layer of the whole pie.

08:00 The average American spends 2 hours a day on social media

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