Amazon Canada LGBTQ Colouring book employee awareness on OutBuro connecting dating relationships professional lgbtq social media online community network networking gay men m4m lesbian transgender

Amazon Canada unveils Fièr.e.s, a colouring book for raising employee awareness of the experiences of people in the LGBTQ2S+ community

MONTRÉAL, Aug. 2, 2022 /CNW Telbec/ – Today, Amazon Canada unveiled Fièr.e.s [Proud], a project to raise awareness among the company’s Quebec employees on the realities encountered by their peers who are part of the LGBTQ2S+ community. In the form of a colouring book and collection of true stories, Fièr.e.s shares the experience of five Amazon employees

Amazon Logo (CNW Group/Amazon Canada)

in Quebec and Canada who tell their stories as members of the LGBTQ2S+ community. The 50-page book with their stories accompanied by their portraits for colouring is being distributed to staff members of all Amazon centres in Quebec to encourage an engaged, constructive dialogue on inclusion and diversity in the workplace.

Book Fièr.e.s, Amazon Canada. Preface by Chris Bergeron and illustrations by Maxime Prévost (CNW Group/Amazon Canada)
Book Fièr.e.s, Amazon Canada. Preface by Chris Bergeron and illustrations by Maxime Prévost (CNW Group/Amazon Canada)

“At Amazon, our teams are made up of people from all sorts of backgrounds with unique life experiences,” says Zoya Zayler, Head of Diversity, Equity and Inclusion, Canada. “We’re so proud to launch Fièr.e.s to raise awareness about the various realities of our employees; It is our goal to continue to make our workplace an inclusive environment that celebrates diversity and values its positive impact.” 

“When I talk about my job at Amazon, I’m proud to tell people it’s a safe place where I feel respected and valued,” said Yahir Castillo, Human Resources Business Partner, YUL2, Montreal. “There are so many programs, initiatives and activities that are implemented to ensure an inclusive work atmosphere. Fièr.e.s is the perfect example of this, and the impact projects like this can have on the lives of employees is immense.”

To bring Fièr.e.s to life, Amazon worked with Chris Bergeron, the established Quebec author of the novels Valide and Vaillante, who endorsed the book’s texts and wrote its preface. Visual artist Maxime Prévost created all the illustrations for the project.

Pride is contagious; that is its strongest quality. One person’s pride awakens another’s. That is the value, the usefulness of the few portraits you are holding in your hands. Spend some time with these touching testimonials. Embellish the illustrations, by Maxime Prévost, which accompanied them with all the colours of the rainbow.

It’s through small gestures like these that we push back the darkness.

Portrait of Yahir Castillo, Human Ressources Business Partner, Amazon YUL2 center, Lachine. Created by Maxime Prévost, illustrator, Montreal, Quebec (CNW Group/Amazon Canada)
Portrait of Yahir Castillo, Human Ressources Business Partner, Amazon YUL2 center, Lachine. Created by Maxime Prévost, illustrator, Montreal, Quebec (CNW Group/Amazon Canada)

– Chris Bergeron (translated excerpt from the preface of Fièr.e.s)

This initiative is part of Amazon’s efforts in line with its mission to become Earth’s Best Employer by creating inclusive workplaces where diversity is celebrated and where everyone has equal opportunities to succeed and advance.

You can take a look at Fièr.e.s at the Amazon booth at Montréal Pride on Friday, August 5. The company will also be there on Sunday, August 7, when several dozen staff members from the greater Montréal area will participate in the Pride Parade.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
SOURCE Amazon Canada

Glamazon Affinity Group

Glamazon is one of the 14 affinity groups at Amazon that helps connect, support, and empower communities of employees across the globe. The affinity group aims to raise awareness about LGBTQ2S+ issues and promote opportunities for engagement both inside and outside the company through mentorship and social gatherings, year-round. There are currently more than 40 Glamazon chapters around the world, including a chapter in Quebec.

SOURCE Amazon Canada

mt

CONTACT: visit amazon.com/about and follow @AmazonNews

Beware Big Tech Cities The City That Amazon, Oracle and Facebook Chose for Major Hubs Is Coming for Your Tech Workers OutBuro lgbt professional entreprenuer networking online community queer

Beware Big Tech Cities: The City That Amazon, Oracle and Facebook Chose for Major Hubs Is Coming for Your Tech Workers

TechIntoNashville Targeting San Francisco, Los Angeles, Chicago, New York, Boston and Washington, D.C.

NASHVILLE, Tenn.–(BUSINESS WIRE)–Heads up, San Francisco, Los Angeles, Chicago, New York, Boston and Washington, D.C. – Nashville has you in its sights. The six cities are targeted in an aggressive marketing campaign launched this month to recruit tech talent to Music City, which is rapidly evolving into a preferred destination for tech companies and workers. This is thanks to a strong local tech ecosystem and industry giants such as Amazon, Facebook, NTT Data and Oracle choosing to locate major operations here.

square
Tech into Nashville logo horz

The six-city blitz, called TechIntoNashville, is the work of the Greater Nashville Technology Council, the leading voice and advocate for Middle Tennessee’s $8 billion information technology ecosystem. The campaign’s goal is to double Nashville and Middle Tennessee’s tech workforce by 2025.

“The tech sector in Nashville has been building steadily for many years, but not everyone outside of this area was aware of that,” said technology council CEO Brian Moyer. “That all changed in 2018 when Amazon announced it had chosen Nashville over 19 other cities for its new 5,000-job Center of Excellence. That put a national spotlight on our city as an up-and-coming tech center – a position that was solidified last year when Facebook broke ground on an $800-million data center just outside of Nashville and this year when Oracle announced it will open a major Nashville hub that will employ 8,500 people.”

This infusion of big tech is on top of strong organic growth. The steady stream of tech companies that have expanded or relocated to Nashville include Eventbrite, Lyft, Houzz, Postmates, Wonolo, Pilot.com, GreenLight Medical, GoCheck Kids, Experience.com, Celero, Thnks, GraphiteRx, Darvis, Zerv, Yoshi, HST Pathways, NTT Data, Phosphorus Cybersecurity, Conquest Cyber and more. Nashville is also home to a vibrant tech startup ecosystem that is experiencing incredible growth, including the emergence of two unicorns in the past six months – Silicon Ranch and Built Technologies.

“We are positioned to attract a world-class tech force,” said Nashville Mayor John Cooper. “Coders and engineers can go anywhere they want, sure. But they’re not going to find a more vibrant, creative city than Nashville, and that’s only becoming more true.”

This year, Nashville was ranked #1 for tech job growth over the past five years by national commercial real estate firm CBRE. In 2020, MoneyGeek ranked Nashville the #1 city for job seekers and The Wall Street Journal ranked Nashville the #2 hottest job market in the country. Policom ranked it the #1 metro for economic strength in 2020 and Stessa rated the city #1 for economic growth in 2021.

“We have built a strong regional tech talent pipeline to help meet the needs of our tech employers and to provide opportunities for local workers looking to move into the tech workforce but the demand for talent continues to grow,” said Moyer. “We realized that meeting the demand would require supplementing those local efforts by recruiting experienced talent from outside the city, thus TechIntoNashville was born.”

Taking a finely targeted approach, TechIntoNashville is focused exclusively on the six U.S. markets with the highest concentration of highly qualified tech talent – San Francisco, Los Angeles, Chicago, New York, Boston and Washington, D.C. – and where tech workers also may be motivated to seek greener pastures because of high taxes, high cost of living and low projected tech job growth in coming years.

Also considered in selecting target cities were current migration patterns to Nashville. The city has long been a preferred destination for young professionals, having ranked #1 for millennial population growth among small tech markets in 2021 by CBRE and #4 best city for recent tech grads in 2020 by DataFox.

“Because Nashville is a vibrant city that offers an incredible music, sports and entertainment scene, as well as easy access to outdoor recreation, companies find that the city is an enormous advantage when it comes to recruiting a qualified, skilled workforce,” said Bob Rolfe, commissioner of the Tennessee Department of Economic and Community Development. “In addition, with no state income tax, Tennessee has a competitive edge over the high-tax states that TechIntoNashville is targeting: California, New York, Illinois and Massachusetts.”

Tech workers in the targeted cities will soon see Nashville’s pitch online and in the news media. Created by marketing firms Golden Spiral and the Dalton Agency, the marketing tools employed by TechIntoNashville include: search engine marketing, public relations, organic social media, paid social media, connected TV, online video and online native advertising – all tied to a website, TechIntoNashville.com, where interested technology professionals in the six targeted cities – or from anywhere – can research Nashville tech companies, read stories about tech workers who have already migrated to Music City and sign up to receive information about job openings. Examples of the creative being launched this month are here. The technology council plans to run the campaign for a minimum of three years.

“We look forward to welcoming more talented tech workers to get in on the ground floor of the nation’s next tech center,” Moyer added. “In fact, the tech workers who have already relocated here say that this opportunity to be on the leading edge and to make a real difference in advancing technology is the most compelling reason to be in Nashville today. It’s an unparalleled opportunity to supercharge your tech career.”

About Greater Nashville Technology Council

The Greater Nashville Technology Council is the leading voice and advocate for Middle Tennessee’s $8 billion information technology ecosystem and the 60,000 technology professionals who design, implement, manage and safeguard the technology that powers our region’s economy. The council’s mission is to strengthen and advance the technology sector by bringing together companies, philanthropies, government, universities and talent to create opportunity and growth. For more information, please visit www.technologycouncil.com.

Contacts

Anthony Priwer

apriwer@daltonagency.com
615-515-4891

or

Julia Motis

jmotis@daltonagency.com
615-515-4894