American Express’ Coalition to Back Black Businesses Awards $25,000 Enhancement Grants to 25 Black-Owned Small Businesses

NEW YORK–(BUSINESS WIRE)–American Express (NYSE: AXP) today announced that the Coalition to Back Black Businesses will award 25 Black-owned small businesses from the Coalition’s 2020 grant program an additional $25,000 enhancement grant to support their long-term success and resilience. Approximately 60% of the grant recipients were Black women-owned small businesses and 75% were Black-owned businesses with six or fewer employees.

Coalition to Back Black Businesses Enhancement Grant Recipients

“My business and life have done a full 180 since receiving support from the Coalition to Back Black Businesses program,” said Deandre Wade, owner of Fresh Sportswear, a small business in Antioch, TN that designs and manufactures custom uniforms for sports teams, with a focus on youth. “With the enhancement grant, I will be moving my business out of my living room and purchasing the tools and equipment needed to begin mass-producing our products.”

Established in September 2020, the Coalition to Back Black Businesses is a multi-year grantmaking and training initiative with an initial $10 million commitment to help support and empower Black-owned small businesses. Through 2024, the Coalition will distribute $5,000 grants to qualifying Black-owned small businesses each fall and will provide the opportunity to apply for select $25,000 enhancement grants the following spring. In addition, the Coalition is providing grant recipients with exclusive access to mentorship programs, training and online resources to help them grow and manage their businesses.

American Express established the Coalition to Back Black Businesses, a first-of-its-kind collaboration with the U.S. Chamber of Commerce Foundation and four major Black chambers, including the National Black Chamber of Commerce, National Business League, U.S. Black Chambers, Inc., and Walker’s Legacy. The AIG Foundation, Altice USA (Optimum & Suddenlink), Cummins Inc., Dow, and Stanley Black & Decker joined the effort as partners, contributing additional funds and resources to help advance the Coalition’s work.

In its first year, the Coalition partners distributed 600 grants to Black-owned small businesses located in 33 states. The initial funds supported a wide range of critical business needs including paying employees, repaying debts, covering rent and utility bills, developing e-commerce capabilities, funding PPE purchases and expanding or pivoting business models. Grant recipients from 2020 were invited to apply for additional funds through the enhancement grants to help sustain and grow their businesses.

“The Coalition to Back Black Businesses gave us an opportunity to re-invest back into our business through marketing and advertising,” stated Melissa Hyles, owner of Oak Tree Financial and Tax Services, a family-owned financial services firm that has served the Rancho Cucamonga, CA area for over 25 years. “With the first grant of $5,000, we were able to update our website, which allowed us to have a much more visible presence on the internet. We plan on using the $25,000 enhancement grant to continue investing in marketing, opening a second location, and starting a mentorship program for our community so that we can pay it forward and give back.”

25 RECIPIENTS OF THE ENHANCEMENT GRANTS

American Express worked closely with the U.S. Chamber of Commerce Foundation and a selection board comprised of Coalition representatives to select the 25 grantees from across the U.S. The 25 Black-owned small businesses hail from 14 states and across 9 industries, with the largest percentage of grants awarded to small businesses in the trade and services, retail and healthcare industries. The leading reasons for requesting an enhancement grant included developing a stronger online presence, relocating to a larger physical space and increasing marketing efforts.

The full list of grantees includes:

Business Name (Industry)

Location

Owner

424 Fashionz LLC (Sales)

Duluth, Georgia

Delores Salley

Alexandria Primary Care Clinic (Healthcare & Medical)

Alexandria, Louisiana

Melanie LaCour

Be-Moor Radio, L3C (Advertising, Arts & Media)

Detroit, Michigan

Dennis Talbert

Daemarii’s Unique Boutique, LLC (Sales)

Macon, Georgia

Virginia Sharp

Dancing with the Nordés, LLC (Education & Training)

Lansing, Michigan

Tiffany Nordé

Elk City Auto Spa (Trades & Services)

Charleston, West Virginia

C. Anthony Parker

Everybody’s Juice (Food and Beverage)

Washington DC

Najee Ellerbe

Excel Cleaning Services (Trades & Services)

Nashville, Tennessee

Caryn Clopton

Fresh Sportswear (Sport & Recreation)

Antioch, Tennessee

Deandre Wade

Genesis Printing Co, Inc. (Trades & Services)

Jacksonville, Arkansas

Goldman Jackson Jr.

Hands N Harmony (Trades & Services)

Universal City, Texas

Nancy Brewington

Harness Innovation (Education & Training)

Detroit, Michigan

Sean Harness

Heartsleeve (Sales)

New Orleans, Louisiana

Bernie January Jr.

Hope Pharmacy Inc (Healthcare & Medical)

Richmond, Virginia

Shantelle Brown

Impact 4 Change, PLLC (Healthcare & Medical)

Houston, Texas

Catherine Mukes

Julia Lynn Productions Inc (Education & Training)

Bronx, New York

LaVerne Bowen

Keeping It Clean Commercial Cleaning (Trades & Services)

Saginaw, Michigan

Cecilia Webb

L & R Human Resource Consulting, LLC (Human Resources­)

Bossier City, Louisiana

Mary Webber

Lamik, Inc (Sales)

Houston, Texas

Kim Roxie

Let’s Go Outdoors (Education & Training)

Cheltenham, Pennsylvania

Tarsha Scovens

Oak Tree Financial and Tax Services (Banking & Financial Services)

Rancho Cucamonga, California

Melissa Hyles

Paradigm Dental Center LLC (Healthcare & Medical)

Memphis, Tennessee

Christina Rosenthal

TBM Logistics (Sales)

Raeford, North Carolina

Thomas McMillan

The Suite Service (Trades & Services)

New York City, New York

Jessica Ogonor

Tonnie’s Minis (Food and Beverage)

Newark, New Jersey

Tonnie Rozier

Learn more about the winners and positive impact this funding will have on their businesses at www.webackblackbusinesses.com/recipients.

This September, more eligible U.S. Black-owned small businesses will have the opportunity to receive support, when applications open for the Coalition to Back Black Businesses’ 2021 grants. Please visit www.webackblackbusinesses.com for more details.

About American Express’ Continued Support for Black-Owned Businesses

In the fall of 2020 American Express announced a $1 billion action plan to enhance diverse representation and promote equal opportunities for colleagues, customers and communities. As part of this commitment, by the end of 2024 the company plans to provide financial support and education to at least 250,000 Black-owned small and mid-sized businesses. Among the company’s previously announced initiatives aimed to support Black-owned businesses are the “100 for 100” program for Black women entrepreneurs, the Coalition to Back Black Businesses grant program, a $1+ million grant program for “Backing Historic Small Restaurants” with a focus on those owned by underrepresented groups, a $40 million investment to the non-profit lender Accion Opportunity Fund to provide loans and resources to underfunded small business owners and an expanded ByBlack national certification and directory platform developed by the U.S. Black Chambers, Inc. exclusively for Black-owned businesses.

Business owners can learn more about these American Express initiatives, resources and more here.

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility.

ABOUT THE COALITION TO BACK BLACK BUSINESSES

American Express established the Coalition to Back Black Businesses in September 2020 with a $10 million commitment to fund a grant program, over four years, to help Black-owned small businesses recover from the disproportionate impact of COVID-19.The grant program is administered by the U.S. Chamber of Commerce Foundation, in partnership with the National Black Chamber of Commerce, National Business League, U.S. Black Chambers, Inc., and Walker’s Legacy. The U.S. Chamber of Commerce Foundation is a private sector 501(c)(3) charity affiliated with the U.S. Chamber of Commerce and is not a government agency.

Source: American Express Company

Location: U.S.

Contacts

AMERICAN EXPRESS
Sarah Abebe

Sarah.Abebe@aexp.com

American Express Commits More Than $100 Million to Inspire Consumers to Support Small Businesses Globally Through its Year-Round Shop Small® Campaign

Shopping Small on Summer Weekends Can Help Inject over $27 Billion into the National Economy

Shop Small Summer Coming Soon 4

NEW YORK–(BUSINESS WIRE)–American Express (NYSE: AXP) announced that it is launching its new “Let’s Go Shop Small” campaign with a more than $100 million commitment to inspire consumers to support small businesses globally through its year-round Shop Small campaign1. As part of its year-round Shop Small movement, the new campaign builds on its commitment last year to help further encourage U.S. consumers to Shop Small to support local businesses as they continue to recover. In addition to encouraging consumers to Shop Small with Shop Small offers, American Express is supporting small businesses digitally in collaboration with Pinterest and continuing to help Black-owned small businesses to recover through the Coalition to Back Black Businesses.

A new Shop Small Summer Study from American Express revealed that almost half of survey respondents (47%) say they are concerned about their business’ profits over the next few months when their regular customers travel during the summer. According to the study, shopping small over summer weekends alone can help inject $27 billion into the national economy2.

In 2020, American Express rolled out its largest ever global Shop Small campaign with a $200 Million commitment to help jumpstart spending at small businesses hurt by the pandemic3. This global effort has become an annual focus, with more than a dozen countries participating this year to provide continued support to their small business communities.

“Local businesses like retail shops, restaurants and personal services were severely impacted by prolonged lockdowns since last year, and they continue to need our help in order to make up for lost revenues,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “This is why we are committed to keeping shopping small top of mind for consumers as they get back out, during summer weekends, which are typically peak shopping moments for businesses and consumers alike.”

SHOP SMALL OFFERS FOR CONSUMERS AND MERCHANTS

American Express is making it easy to identify how to support small merchants through a curated list of Shop Small Amex Offers for eligible Card Members through the online hub4. U.S. Consumer Card Members will be able to find offers that are redeemable at small businesses, whether locally or during their travels, as the study found 75% of consumers that responded to the survey would shop with small businesses more often if there were more ways to do so. Consumers can also find Amex accepting independent retailers near them and across the nation by visiting the American Express Shop Small Map. From savings on tools to help with marketing, operations and more, merchants can also access a suite of offers to help them get their business ready for summer foot traffic here.

SUPPORTING SMALL BUSINESSES DIGITALLY

In addition to supporting local shops and restaurants, American Express is teaming up with Pinterest to launch the first-ever digital Shop Small Summer Pinterest Shop to drive consumer awareness and support for independent businesses nationwide, which are increasingly adopting digital platforms to sell their goods. Pinterest reported that searches for “how to support small business quote” have increased more than 50% as Pinners look for individual makers and small businesses to support online5. The digital Shop Small Summer Pinterest Shop will help consumers discover and shop products from Amex accepting small businesses and feature unique seasonal items from categories consumers are pinning now, including outdoor, fashion, beauty, and home essentials.

“Our customers are the heart of our business and without them, we wouldn’t be able to support the amazing small designers featured in our shop,” said Helena Barquet and Fabiana Faria, co-founders of Coming Soon NY. “We’re excited to be working with American Express and Pinterest to draw attention and support for the independent designers in our store. It’s never been more important to support independent designers, because it not only means supporting the future of design but the larger community, as well.”

CONTINUING THE SUPPORT FOR BLACK-OWNED SMALL BUSINESS RECOVERY

American Express is continuing its support of the Coalition to Back Black Businesses – a collaboration between the U.S. Chamber of Commerce Foundation and four major Black chambers formed in 2020 with a $10 million commitment to provide Black-owned small businesses with a series of grants, mentorship and training programs through 2024.

The program supported 600 Black-owned businesses last year and this July, 25 businesses from the 2020 cohort will receive an additional $25,000 enhancement grant from the Coalition to further support their business needs. American Express is also pleased to share that the 2021 cohort application will open to eligible U.S. Black-owned businesses this coming September. Please visit www.webackblackbusinesses.com for more details.

American Express and the U.S. Black Chambers, Inc. – one of the four major Black chambers that’s part of the Coalition to Back Black Businesses – are also working together to launch an expanded ByBlack, the only national certification exclusively for Black-owned businesses and an extensive national directory. Black-owned businesses will gain more opportunities to reach new customers, plus gain access to business education and resources, through the no-cost, digital ByBlack platform. ByBlack also provides a way for both consumers and large corporations to find and buy from U.S. based Black-owned businesses.

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

Key links to products, services and corporate responsibility information: personal cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, Accertify, InAuth, corporate card, business travel, and corporate responsibility.

ABOUT SHOP SMALL

Shop Small is an international movement to support small, independent businesses and call attention to the valuable and distinct contributions they make to their communities and the economy. Shop Small celebrates small businesses ranging from retail stores and restaurants to fitness studios and salons, and everything in between. The Shop Small movement was spurred by the widespread participation in Small Business Saturday®, a day founded in 2010 by American Express in the U.S. This national holiday shopping tradition is dedicated to celebrating small businesses and driving more customers through their doors on the Saturday after Thanksgiving. Learn more and connect with us on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday.

AMERICAN EXPRESS SHOP SMALL SUMMER STUDY METHODOLOGY

Consumer data is based on a survey of 1,004 Americans. The anonymous survey was conducted online May 24-26, 2021. Data was weighted to reflect the demographic composition of the 18+ population of the U.S. based upon gender, age, education, race and region. Small business owner data is based on an online study conducted among 500 small business owners/managers in the U.S. whose businesses involve arts/entertainment/recreation, retail trade, restaurant/bar/coffee shop/hotel/hospitality, or personal services. Respondent companies must conduct sales in a physical location. The sample for the study came from an online panel. The anonymous survey was conducted online May 27 through June 9, 2021

Source: American Express Company

Location: U.S.


1 Our commitment of more than $100M supports Card Member offers, as well as marketing to encourage customers in select countries to support small businesses in 2021.

2 The analysis of the 2021 small business economy, and impact from weekend spending, was conducted by Econsult Solutions, Inc. (ESI). ESI calculated the number and composition of small businesses in the US in Q1 2021 using data from the U.S. Census Statistics of US Businesses and the Bureau of Economic Analysis. ESI also estimated spending among all US small businesses in select industries using survey data from Teneo on estimated revenue at small consumer-facing businesses during an average weekend during the summer of 2021. Further, ESI used input-output analysis for the entire U.S. to calculate the additional economic impact that is generated nationally as the result of the spending of small business employees and the spending of the small business with suppliers and service providers.

3 Our commitment of more than $200M supported a Card Member offer and the associated marketing campaign to encourage American Express® Card Members in select countries around the globe to Shop Small in their local communities and online.

4 Amex Offers vary by Card Member. Offers available to eligible Card Members for limited times and are subject to change. Terms vary by offer; in some cases, enrollment limited. Log into your American Express Card Account to view and enroll in your offers. Terms apply. Card Members can learn more at https://amex.co/3ePtsW4.

5 Trends are calculated by comparing normalized searches May ’21 to May ’20; global

Contacts

AMERICAN EXPRESS
Megan Hunsicker

megan.c.hunsicker@aexp.com

DAY ONE AGENCY
Keri Fitzpatrick

keri@d1a.com