Most Americans - 58 Percent - Want Businesses to Engage in Social and Political Issues OutBuro lgbtq professional entreprenuer networking online community gay lesbian transgender queer bisexual nonbinary

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

One in Four Gen Z Consumers Will Stop Buying from Brands That Do Not Take a Stance on an Important Issue

WASHINGTON–(BUSINESS WIRE)–#consumerbehavior–American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.

“Most Americans want brands to engage in social and political issues,” says David Wellisch, Collage Group CEO and Co-Founder. “The numbers are even more striking when we look by specific issues. For example, 85% of Americans want brands to play a role in ending the COVID-19 pandemic and alleviating its impact. And, then there’s the stick—we see younger Americans, bicultural Hispanics, and Black Americans are much more willing to penalize brands for non-action on issues they see as important.”

These are just a few of the many datapoints on shifts in American consumer behaviors since 2020 released publicly this week by diverse consumer insights company, Collage Group. In the report, America Now: How We Have Changed Since 2020, researchers, led by Chief Product Officer David Evans, Senior Director of Product & Content Bryan Miller, PhD, and Director of Product & Content Jack Mackinnon, unveil changes to diverse consumer attitudes at a key juncture in American history. The results come from a survey fielded in September 2021 of 3,785 Americans, representing Americans across race, ethnicity, generation, sexuality and gender.

Key insights illuminated in the research include:

1. Most Americans (58%) Want Brands to Engage in Social and Political Issues

  • Stopping COVID-19, improving race relations and halting climate change are the top three social and political issues consumers want brands to support.
  • The majority (85%) of Americans want brands to play a role in ending the COVID-19 pandemic and alleviating its impact.
  • The majority (59%) of Americans believe corporations bear the responsibility of fighting climate change – not individuals.
  • The majority (55%) of consumers across all generations acknowledge the urgency of taking action on climate change.

2. Race and Ethnicity is the #1 Way Multicultural Americans Self-Identify, Regardless of Race, Ethnicity, Gender, or Sexuality

  • Race and Hispanic ethnicity are the most common self-descriptors for multicultural Americans, ranking higher than personality, age/life stage, country of origin, being American, sexuality, gender and more.
  • Multicultural Americans report an increased interest in buying from brands that support people of their racial and ethnic background—an ~11% increase on average in 2021 comes on top of a 2020 baseline of ~52% of consumers.

3. Empathetic Gen Z Support Black and LGBTQ+ Americans Much More Than Older Generations (+15%)

  • The majority of Gen Z consumers wants brands to support women (56%) and Black Americans (55%).
  • Inaction is risky for brands with younger consumers, as 26% of Gen Z would stop using or buying a brand if it did not take a stance on an important issue.

4. COVID-19 Worries Remain for Two-Thirds of Americans, and Their Concern Is Tied Primarily to Economic Factors (64%)

  • Nearly two-thirds of Americans are still concerned about COVID-19, with Asian Americans feeling the most concern at 72%, up 4% since 2020.
  • Most Americans (64%) are concerned they may not have enough money to keep up with monthly expenses; Hispanic Americans are the most concerned with 3 in 4 (74%) citing the concern.

5. Many Multicultural Americans Have Reprioritized What Matters Most to Them vs. One Year Ago

  • Multicultural Americans say being happy and healthy (41%), saving money (33%) and supporting family and community (27%) are now their top priorities.
  • The majority (54%) of Hispanic Americans say being healthy and happy is much more important to them today than it was one year ago.

“Engaging authentically with an increasingly diverse America can be hard, and missteps are easy,” says David Wellisch. “But our research illustrates that not engaging is not an option, especially during challenging times. This is consumer expectation.”

Collage Group will be presenting a sub-set of the research in an upcoming webinar open to all reporters, and marketing and insights professionals on Wednesday, Nov. 10 at 2:00 p.m. EST.

About Collage Group

For more than 10 years, Collage Group has developed consumer insights across race/ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments. Members of the Collage Group cultural intelligence platforms–Multicultural, Generations and LGBTQ+ & Gender–have access to 10+ years of consumer insights and 300+ studies with new data unveiled weekly. Learn more.


Mollie Turner,


Kimberly Evans Named Northern Trust’s Head of Corporate Sustainability Inclusion and Social Impact OutBuro lgbtq professional entreprenuer networking online community gay lesbian transgender queer

Kimberly Evans Named Northern Trust’s Head of Corporate Sustainability, Inclusion and Social Impact

Evans Brings Decades of Business, Inclusion and Community Experience to the Role

CHICAGO–(BUSINESS WIRE)–Northern Trust has named Kimberly Evans as Head of Corporate Sustainability, Inclusion and Social Impact, effective December 1, 2021. Evans succeeds Connie Lindsey, Northern Trust’s Corporate Social Responsibility and Global Diversity, Equity and Inclusion leader.

“Kim brings to this role deep industry knowledge, a commitment to the highest standards of business ethics, and a long record of inclusive leadership and community service,” Northern Trust Chairman and Chief Executive Officer Michael O’Grady said. “She will continue Connie’s great work to incorporate environmental, social, and governance considerations into how we operate as a business, investors, and people to generate long-term value for our stakeholders.”

Evans is an Executive Vice President and currently serves as the North America Head of Private Capital Administration. Prior to her current role, Evans led the Governmental, Sovereign Wealth, and Taft Hartley/Union pension and treasury business in the US, Central and South America. In addition to her business responsibilities, Evans serves as President of the Women In Leadership Business Resource Council within Northern Trust.

Evans was also named a “2021 Leader That Can” from Schools That Can; featured as one of the 50 Leading Women in the 2020 Hedge Fund Journal; is a Chicago United 2019 Business Leader of Color honoree; and a Leading Women’s Executive Alumni. She was recognized as a Leader in Philanthropy by the University of Chicago and currently serves on the board of the Chicago Public Education Fund.

“At Northern Trust, we view sustainability through a broad lens as we seek to make a positive impact in everything we do—including how we foster an inclusive culture, serve our clients, and invest in our communities,” said Evans. “I look forward to partnering with our businesses and employees across the globe, leveraging our enduring principles of service, expertise and integrity, to drive meaningful change.”

Northern Trust has been recognized by numerous accolades, including Most Admired Companies by FORTUNE Magazine, Best Private Bank in the U.S. by the Financial Times Group, 100 Most Sustainable Companies in America by Barron’s, the Gender Equality Index Member by Bloomberg, and the Best Employers for Diversity by Forbes.

About Northern Trust

Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. Founded in Chicago in 1889, Northern Trust has a global presence with offices in 22 U.S. states and Washington, D.C., and across 23 locations in Canada, Europe, the Middle East and the Asia-Pacific region. As of June 30, 2021, Northern Trust had assets under custody/administration of US$15.7 trillion, and assets under management of US$1.5 trillion. For more than 130 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation. Please visit our website or follow us on Twitter.

Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A., incorporated with limited liability in the U.S. Please read our global and regulatory information.


Doug Holt

(312) 557-1571

Alorica Named a Winner of Comparably’s Best CEOs for Diversity Award

Global Customer Service Provider Recognized for Driving Positive Culture Change Based on Employee Feedback

IRVINE, Calif.–(BUSINESS WIRE)–Alorica Inc., a trusted global leader in customer experience (CX) solutions, announced today that it won Comparably’s Best CEOs for Diversity Award. Based on the sentiment of employees of color who anonymously rated Alorica during a 12-month period (July 2020 – June 2021), this award recognizes the Company for driving positive culture change and encouraging diversity and inclusion across the organization.

Alorica Logo Blue

“With nearly 70% of our U.S. workforce comprised of minorities, I am incredibly proud of the impact we are making within our Alorica family and also in the communities in which we operate,” said Andy Lee, Chairman and CEO of Alorica. “Inclusiveness has always been a part of Alorica’s DNA. This award is a testament to the remarkable work our employees are leading through our TIDE program, which celebrates, supports and empowers diverse voices around the globe, and in turn, builds a stronger sense of unity. I share this recognition with every employee at Alorica who helps us build a work culture that is accepting, kind and encouraging.”

In 2020, Alorica launched TIDE, a grassroots diversity, equity and inclusion (DEI) initiative as part of its global Corporate Social Responsibility program. Now an integral component of the employee experience, TIDE’s ongoing Real Talk series provides employees at all levels with an interactive forum to increase awareness, share experiences and develop solutions to social issues within their communities. Since its inception, Alorica’s TIDE teams have facilitated over 70 Real Talk sessions around the world.

“This past year shined a vital spotlight on racial inequities,” said Comparably CEO Jason Nazar. “Our annual Best CEOs for Diversity recognizes the leaders that employees of color have deemed as top-notch. This year’s list is no exception with an incredible group of chief executives, like Alorica’s Andy Lee, that have shown strong leadership through the pandemic and a commitment to DE+I in their organizations.”

Alorica is the world’s largest minority-owned business process outsourcing (BPO) provider and certified as a Minority Business Enterprise (MBE) by both the National Minority Supplier Development Council and Southern California Minority Supplier Development Council.

Comparably’s Best CEOs for Diversity Award is among several accolades Alorica has received since last year, including the 2021 Stevie Award which recognized Alorica for Minority-Owned Business of the Year. The company was also distinguished as an Impact Sourcing Champion by IAOP in July 2020 for strategically hiring thousands of employees around the world from underserved communities. Additionally, Alorica was recognized by two of the leading industry analyst firms earlier this year—Gartner named Alorica a Leader in its 2021 Magic Quadrant for Customer Service BPO for completeness of vision and ability to execute and NelsonHall named Alorica a Leader in its 2021 Social Media CX Services NEAT Assessment for Content Moderation, Trust and Safety.

About Alorica

Alorica is a trusted global leader in customer experience solutions. We are made up of 100,000 passionate problem solvers who make lives better through positive customer interactions—at every touchpoint—across voice, chat and social. Leveraging innovative technologies—including intelligent automation and a comprehensive analytics suite—we support the world’s most respected brands with the best talent and resources necessary to create insanely great experiences. Alorica provides a host of world-class services—from customer care to financial solutions and digital services—to clients across industries of all kinds, many of whom are on the Fortune 500. Alorica contact centers and operation hubs span the globe with locations in 15 countries. To learn more, visit

About Comparably

Comparably ( is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series.


Media Contact:
Sunny Yu

Cushman & Wakefield Releases 2020 Corporate Social Responsibility Report

CHICAGO–(BUSINESS WIRE)–#CWSustainability–Cushman & Wakefield (NYSE: CWK), a leading global real estate services firm, today released its annual Corporate Social Responsibility (CSR) Report covering the firm’s efforts and progress across key areas of environmental, social and governance (ESG) for the fiscal year 2020.

“I’m pleased to introduce our 2020 CSR Report, which shows how we led the way for our many stakeholders through the pandemic during one of the most challenging years our industry has experienced – from our frontline workers whose courage and diligence kept buildings safe and operational, to the COVID-19 recovery readiness insights and services we delivered to clients,” said Brett White, Executive Chairman & CEO of Cushman & Wakefield. “In 2021, we look forward to continuing to make an impact by setting ambitious sustainability targets aligned with climate science that will make a meaningful contribution to a sustainable future.”

Some of the firm’s 2020 CSR highlights include the following:

  • Committed $5 million to support employees impacted by COVID-19, with more than 5,000 grants distributed in over 20 countries as of June 2021 through the firm’s Global Employee Assistance Fund
  • Produced 2,800+ research reports and insights, including thought leadership on COVID-19 recovery readiness
  • Welcomed first Chief Diversity, Equity & Inclusion Officer, Nadine Augusta
  • Named a Best Employer for Women by Forbes
  • Continued focus on building a more gender equal workplace: Women represent 42% of people managers, 40% of new hires, 39% of total workforce and 33% of the Board of Directors
  • Named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign
  • Received ENERGY STAR® Partner of the Year Sustained Excellence Award from the U.S. Environmental Protection Agency
  • Between 2019 and 2020, achieved:

    • 1.1% absolute reduction in scope 1 and 2 (market-based) greenhouse gas (GHG) emissions
    • 2.5% absolute reduction in scope 3 GHG emissions
    • 14% reduction in total scope 1 and 2 GHG emissions per million square feet of office space
  • 92% of employees completed Global Code of Business Conduct training

The firm conducted a materiality assessment to determine the focus of the report and to inform its path forward to enhance future management and disclosure of ESG topics. Overall, Business Ethics and Integrity ranked highest among all stakeholder groups, and Innovation and Technology was ranked highly by all. Employees ranked social topics like diversity, equity and inclusion (DEI) and wellbeing as very important, while clients emphasized environmental topics. Further details can be found in the report.

“Our people across the firm came together in a tremendous way in 2020 and we’re proud to highlight their accomplishments in our CSR Report,” said Michelle MacKay, Chief Operating Officer of Cushman & Wakefield. “As we celebrate our progress across ESG topics, we’re also looking ahead. Our path forward is rooted in strategic decisions that will create sustainable, long-term change in our firm and industry while remaining true to what’s important to our business and clients.”

The 2020 CSR Report serves as Cushman & Wakefield’s Communication on Progress for the United Nations Global Compact (UNGC), the world’s largest corporate sustainability initiative, and demonstrates the firm’s commitment to six UN Sustainable Development Goals. Since 2018, the firm has aligned its strategies and operations with the UNGC’s ten principles in the areas of human rights, labor, environment and anti-corruption.

The report is prepared in accordance with the GRI Standards: Core option and contains disclosures recommended in the Real Estate Services standards that were developed by the Sustainability Accounting Standards Board (SASB).

Download Cushman & Wakefield’s 2020 CSR Report.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and 60 countries. In 2020, the firm had revenue of $7.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit or follow @CushWake on Twitter.


Grace Wilk
Corporate Communications

+1 312 470 1848

Hallmark Unveils 2020 Caring in Action Report

The annual report highlights the company’s enterprise-wide social responsibility efforts in the areas of diversity and inclusion, community and sustainability

KANSAS CITY, June 14, 2021 /PRNewswire/ –For the fifth year in a row, Hallmark released its annual Caring in Action report, featuring enterprise-wide corporate social responsibility (CSR) efforts completed in 2020 across three key areas of focus: Care for our People, Care for our Community, Care for our Planet.

Hallmark's 2020 Caring in Action Report
Hallmark’s 2020 Caring in Action Report

The 2020 Caring in Action report features stories from Hallmark’s diverse portfolio of businesses including Hallmark GlobalCrayola, and Crown Media Family Networks. As part of Hallmark’s enterprise-wide CSR strategy, Hallmark currently aligns with five United Nations Sustainable Development Goals (SDGs): Quality Education; Gender Equality; Sustainable Cities and Communities; and Responsible Consumption and Production. Hallmark also has two key goals that are unique to its corporate culture: Arts and Culture, and Family and Kids.

A few highlights from the report include:

  • Employees across all of Hallmark’s businesses donated more than 29,000 volunteer hours.
  • Enterprise-wide, the company diverted 41 million pounds of waste from landfills, decreased water use by 66 million gallons and reduced CO2 emissions by 124,000 metric tons.
  • Earned a perfect score on the Human Rights Campaigns Corporate Equality Index and received the designation of “Best Places to Work.”

The world needs more care now than ever before and Hallmark’s work will never be finished, but the company is proud of the progress made in 2020, especially during an unprecedented year.

This is the second year the Caring in Action report has been published digitally, allowing Hallmark to keep an always-on site that can be updated throughout the year. As this year progresses, Hallmark will continue to add more stories illustrating the company’s continued progress in 2020.

About Hallmark – For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 27,000 worldwide, the approximately $3.5 billion company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Connect on FacebookTwitterInstagramPinterestLinkedIn and YouTube.

SOURCE Hallmark Cards, Inc.rt

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OutBuro Voices 1-24 Fabrice Houdart LGBTQ equality corporate responsibity professionals pinkwashing lgbt

Fabrice Houdart: LGBTQ Equality & Corporate Responsibility

In this episode host, Dennis Velco chats with Fabrice Houdart about LGBTQ equality and corporate responsibility. Fabrice has had a fascinating career championing for lesbian, gay, bisexual, transgender, intersex, and queer rights and equality. Currently, he is the Managing Director, Global Equality Initiatives at Out Leadership.

Out Ledership Fabrice Houdart LGBTQ professionals corporate equality
Fabrice Houdart LGBTQ equality and rights champion

Fabrice Houdart was previously Human Rights Officer at the United Nations in New York, and for the past four years, he worked on Free & Equal, an unprecedented United Nations campaign for LGBTI equality. He co-authored and led the United Nations Global LGBTI standards of conduct for Business, the largest corporate social responsibility initiative on LGBTI issues in the World. To date, more than 270 of the largest companies in the world have expressed support for the initiative. From 2001 – 2016, Fabrice was Senior Country Officer at the World Bank. At the Bank, he authored economic development analyses on Yemen, Uzbekistan, Tajikistan, and Tunisia and provided contributions to the 2012 Gender World Development Report (WDR) and the 2011 Conflict, Security, and Development WDR. He holds a B.A. in economics and management from Dauphine University in Paris and an MBA from American University in DC. Fabrice volunteers on the Board of Outright Action International, Housing Works, the NYC Gay Men’s Chorus, Alturi, the KindRED Pride Foundation, Witness to Mass Incarceration, and the Institute of Current World Affairs (ICWA). In 2019, he received the Golden Gate Business Association Award, the IGLTA Pioneer Award, and the Alan Turing LGTBIQ Award for his work on LGBTI rights. He was ranked 2nd by Yahoo Finance among LGBTI public sector executives globally in their 2019 Outstanding list. He was interviewed by The Economist, quoted in the New York Times, Foreign Policy Magazine, and The Guardian on issues pertaining to the human rights of LGBTIQ people. He lives in New York City with twin sons 6-year old Maxime and Eitan.

Connect with Fabrice on OutBüro

  • 01:00 Fabrice Houdart’s introduction – exploration at the World Bank how LGBTQ rights impact the economic development of businesses and the economies of countries
  • 02:45 Joins the Office of High Commissioner on Human Rights at the United Nations in 2016
  • 00:30 Describes how he works toward helping corporations to understand LGBTQ rights
  • 06:30 Explains how children suffer by not being able to be themselves with family and at school
  • 11:00 Corporations and employers have a rare opportunity to have a positive impact on society
  • 14:00 Only around 17,000 persons in the US gives more than $1,000 a year to support LGBTQ non-profits
  • 16:00 LGBTQ rights are the “canary in the coal mine” for broader human rights issues
  • 17:00 How the employees/public/consumers/investors play a role in influencing employers/companies
  • 18:00 The current struggle between conscience social responsibility versus only focused on profit over all else
  • 23:00 The complexity of companies can be confusing where they can be leaders in one area while in other areas seem quite opposite.
  • 26:15 Examples
  • 27:00 The LGBTQ equality footprint is Pro-LGBTQ support minus anti-LGBT support.
  • 29:30 OutBuro LGBTQ employer ratings have the potential to be an impact for good where all win
  • 30:15 Boycotts have little impact I immediately, but can have a significant impact over time affecting the growth
  • 33:00 Using your power to affect change
  • 36:00 Having a lot of LGBTQ employees is not a direct indication of the employer’s LGBTQ equality
  • 37:30 LGBTQ in management and at the board level. In the US total of 5670 Fortune board seats. Of those only 24 out LGBTQ persons and a few are overlapping by the same people.
  • 39:45 Must be careful to not allow LGBTQ equality to mask other social responsibility issues
  • 42:00 As LGBTQ is our responsibility to leverage our strength to affect positive change supporting everyone and our environment.

Join Martin on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, a.lies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.

Would you like to be featured like this? Contact the host Dennis Velco.