Terry Dyer Joins OutBuro as Partner and Chief Outreach Officer LGBTQ Corporate Equality Ratings workplace Reviews Gay Lesbian Employee strategic talent sourcing acquisition hiring employer branding

Terry Dyer Joins OutBüro as Partner & Chief Outreach Officer

OutBüro is pleased to announce the addition of Terry Dyer as Partner & Chief Outreach Officer effective August 24, 2020. Terry will be primarily taking lead on the expansion of our business through employer and organizational partnerships. Terry brings fifteen years of employer branding, talent acquisition management, recruitment strategy, diversity & inclusion, candidate experience, employee engagement, client services/relations, operations, and project/account management.  

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Terry Dyer: OutBüro Chief Outreach Officer

Please take a moment to reach out to Terry to congratulate him on his new role. Connect with him on OutBüro at https://www.outburo.com/profile/terrydyer/. His direct contact information is available via his OutBüro profile.

OutBüro’s CEO & Founder, Dennis Velco stated, “His professional skills, coupled with personal interests and accomplishments, made Terry a great fit for the OutBüro culture. Being a small and growing company it is important to not only have a skill match but also click personally. Terry is not only wicked smart and talented, but he has a dynamic engaging personality and is a natural relationship builder. I am looking forward to working together buildIng OutBüro and making a difference in the world while having fun along the way.”

OutBüro is built on empowering the LGBTQ entrepreneur, professional, and employer community through our dedicated platform, social channels, products, services, and events. With Terry’s expertise and contribution, we will continue to grow our offerings to better serve the community.   

Terry holds two Bachelor’s degrees, one in Communications with an emphasis in Public Relations and another in Vocal Performance. He played collegiate and high school sports and continues playing in the community. Recently, he added Best Selling published author to his accolades. 

OutBüro: where you belong

OutBüro focuses on, amplifies, features, and celebrates the professional and entrepreneurial side of life of persons who happen to identify as LGBTQ and welcoming for our amazing community allies and employers. 

It is an online community where every member may contribute, share, participate, connect, and engage with other industry professionals, LGBTQ welcoming employers, other entrepreneurs, identify, and build opportunities. It is the only LGBTQ corporate/employer rating/review site where employees create the Employer Rating. It is the only LGBTQ focused employer branding platform.  We are striving to be a go-to source of information, and resources to enable and empower LGBTQ entrepreneurs around the globe. We are striving to help employers of all sizes, engage, connect, attract, and retain top talent. We are striving to foster professional exposure and growth of LGBTQ professionals in all fields and in all phases of their careers. Is all that a tall task? Yes, it is. But together we can all rise. We can work together knowing there is ample for all and that our failures and mistakes are simply learning opportunities. That from those we gain wisdom and become a better version of ourselves.

OutBürois where you belong.

Join the growing movement at https://www.OutBuro.com

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14 Ways to Support LGBT Employees - Dennis Velco - OutBuro - Employee Engagement Satisfaction Talent Acquisition Recriuting Recruitment Marketing Job Seeker Canidate Attraction Profressional Community

14 Ways to Support LGBT Employees (2020)

Over the past 15 years or so, companies and organizations in all industries have moved towards embracing, supporting, and championing LGBTQ workplace equality. Focusing on creating a safe and welcoming workplace for gay, lesbian, bisexual, transgender, queer, intersex, asexual, pansexual, heteroflexible, and questioning (LGBTQIA+) employees have many benefits beyond just being the right thing to do. Many studies have clearly demonstrated that companies that truly support diversity and inclusion as part of their corporate DNA thrive in many areas such as but limited to:

  • Innovation
  • Employee satisfaction and engagement
  • Increased employee retention
  • Higher qualified talent acquisition pool
  • Increased productivity
  • Improved team collaboration
  • Improved employee mental health
  • Reduction of absentee/sick days
  • Increased brand positive LGBTQ and ally perception
  • Client/customer satisfaction
  • Increase in financial performance
  • Shareholder value

So, supporting LGBTQIA+ employees is not just the right thing to do, it is good for business too. Here are some steps toward supporting your LGBT employees and attracting great talent candidates. Your LGBTQ employees and your clients/customers are tightly linked check out the LGBTQ Consumer and Employer Branding are Commingled article for more on that.

US Supreme Court Decision: Great Step But Still Work Remains

In July 2020, the US Supreme Court ruled that sexual orientation and gender identity are now covered under the US Equal Opportunity Employment Act for Non-Discrimination. That is cause for celebration, yet does not automatically transform all employers into workplaces that respect diversity, embrace inclusion, or have a work culture that is welcoming. In just the United States, based on other issues such as gender equality, racial equality, and sexual harassment, one can without much effort extrapolate that it may be decades before LGBT employees are fully and openly accepted in all workplaces, in all industries, and in all locations – if ever. We believe firmly in being the change and benefiting from it. Also, please keep in mind that in over 50% of the states in the US it is still legal to discriminate against LGBTQ persons in housing, finance, hate crime against LGBT persons is not criminalized, and many other issues that devalue and dehumanize the LGBT citizens. There is much work to do in the United States and countries around the world.

Your efforts to create a safe and welcoming workplace where all are treated equally with the same opportunities to contribute, grow and thrive are greatly appreciated.

Diversity, Inclusion & Welcoming

Diversity is about ensuring you have people of different backgrounds and experiences represented in the workplace. Inclusiveness takes it a step further by creating an environment where people’s differences of thought and experience are actually appreciated. Welcoming enables employees to be their authentic selves where their uniqueness may shine adding perspectives that are respected and potentially individually or collectively a business advantage.

A simple analogy is:

  • Diversity is being invited to a party.
  • Inclusive is while at the party, a cute person asks you to dance.
  • Welcoming is dancing like you have no cares in the world and no one is watching. Dang, check out those moves!
  • World-class is you inspire everyone to jump up to dance just as openly and boldly.
  • Everyone raves what an amazing party it is. Selfies are snapped and shared. It goes viral on social media. Your brand becomes the hottest epic party.

Ok, in this example eventually the neighbors may call the cops to shut the party down, but in business, it attracts top talent, employee satisfaction is high, employee retention is high, customer attraction and retention are high. You and your amazing team are crushing it.

So, how to get there?

1. Authenticity and Clear Mission

Being authentic in all aspects is critical. All too often we have heard of reports by employees that their employer launched a drive to obtain an LGBT Corporate Equality rating and once obtained management support nearly vanished and previous funding dissipated to a fraction. It makes the employees feel disenfranchised and like used pawns in the corporate goal to receive external publicity. Understand that true D&I can lead to great financial rewards, but if not deeply rooted in respect, value, and authenticity, you can do harm to your brand, employee morale, and customer perception. If issues arise it can leave a damaging scare that can take years to recover from, if ever. Don’t be that kind of organization. It is not necessary. As linked above, being authentic in supporting diversity and inclusion is proven to improve the company’s financial performance for many reasons. But why is a mission necessary? Because diversity alone does not necessarily mean there is the inclusion or a welcoming work culture. A clear mission will outline the objective and measurements. The LGBT community is very savvy so if striving to attract the LGBT customer market, they care about how you treat your LGBT employees and your authentic engagement in the community.

2. Top-level support

Ensure that LGBT employee support is a priority at the top senior management level. Have a top management staff person take the lead on LGBT employee inclusion. That person may not be LGBT themself, but an ally. This senior manager should be the LGBT employee resource group (ERG) executive sponsor. This person may be from any department. Indicate who your most senior-level employee who identifies as LGBT is on your OutBüro employer listing.

3. Take LGBT Reports of Discrimination and Harassment Seriously

Yes, in the United States it is now illegal to discriminate based on sexual orientation or gender identity. Is that enough? Do you feel that now covers you so there is no need for a company/organization non-discrimination policy based on sexual orientation or gender identity? If so, I bet your company/organization has policies covering gender, race, and religion. This is the same. I am also 99.9% sure you have a sexual harassment policy too, along with required annual training. This is no different. Your organization should have a strong non-discrimination policy in place, ensure it clearly states that it covers your recruitment and promotions. Create a communication plan to be sure all employees know what is not tolerated in the workplace. Not if, but when, homophobic bullying, discrimination, or harassment happens to acknowledge the validity of the concern raised, promptly follow procedures to investigate and take appropriate action. Ensure employees feel safe in making reports.

Have all reports reviewed by a team to reduce biases from even the HR staff. Do not assume that all human resources staff lack biases. Research and court case prove otherwise. Many discrimination lawsuits are based on the lack of action by the HR department. So take extra steps in training all HR staff and put teams in place with checks and balances instead of relying on just one gatekeeper. On your OutBüro employer listing link to your sexual orientation and gender identity non-discrimination policy. Make it easy for candidates to find it when researching you as a potential employer.

4. LGBT Employee Resource Group

Having an organized formal Employee Resource Group can go a long way in fostering an inclusive and welcoming work culture. It provides an opportunity to network and builds a sense of camaraderie. Many ERGs meet up during normal work hours to discuss work-related topics as well as off-hours social events to further the personal bonds that will translate into great working relationships. It is a great way to foster career development through mentoring. Encourage senior employees to mentor junior employees. If you support employee volunteering, the LGBT ERG could expand the organization’s LGBTQ community involvement by using their corporate volunteer hours in helping local LGBTQ charity nonprofit organizations and events. Encourage and support LGBT employees to participate in seminars and conferences. Encourage and support employees to participate in industry networking groups, LGBT professional associations, and to participate in content and groups on www.OutBuro.com – the LGBT professional and entrepreneur platform.

Having open and consistent dialogue with your LGBTQ employee resource group will improve employee engagement, company culture, and provide valuable information on ways to further innovate in the workplace. Create a company/Organization group on OutBüro where employees from around the globe can interact off company resources. Be an open group where prospective candidates may also join to connect with current employees, ask question, and get a great sense of you as an employer. Ask key ERG members to join the ERG Connections group on OutBüro. This is meant to be a Super Group for cross organization networking, sharing, learning and growing an LGBTQ ERG.

5. Support the Local LGBT Community

Show your support to the local LGBT community where you operate by providing information to employees about local events, groups, and resources. Sponsor a Pride Party, or even sponsor your LGBT ERG to participate in local Gay Pride events, have a corporate booth, use it for customer leads, and talent recruiting. Celebrate National Coming Out Day. Create a video series of employees sharing their stories of coming out personally and yet again professionally. Encourage volunteering at LGBT events throughout the year. Sponsor local organizations, from general support agencies, to those that provide needed services to the homeless, youth, seniors, persons living with compromised immune systems, students, and more. Sponsor local or national sporting leagues or teams. Sponsor the local gay men’s chorus or other cultural groups/events. Invite LGBT speakers to share their experiences with your team. There are also national and international organizations that support equality and human rights. The LGBT nonprofit sector operates on shoestring budgets and desperately could use your in-kind and financial support.

List and link to all the LGBTQ organizations and non-profits you support in whatever manner on your OutBüro Employer listing. So many companies do great things yet no one other than the benefiting organization has any clue. Show it. Tout it. It makes LGBT employees proud to work for you and it demonstrates to LGBT candidates, as well as customers, that you are involved in the community and therefore likely a super fantastic place to go to work or as a customer spend their money with.

6. Support LGBT Entrepreneurs

Sponsor the local LGBT chamber of commerce. Encourage LGBTQ employees to get involved to represent the company in the LGBTQ Chamber. If and where possible allow the employee to mentor small business owners. Sponsor LGBT founded startups – with funds, product/services discount or as in-kind sponsorship to help the small business grow. Add LGBT friendly procurement policies and actively seek products and services by LGBTQ owned businesses. Consider providing a workshop on how to do business with your company, the steps to becoming an approved small business vendor, if NGLCC certification is required or what other factors may help them secure a vendor agreement with you. The NGLCC has an LGBT certified business accreditation. That is great, but it is far from representing all LGBTQ business due to many factors. In your supplier diversity program certainly include NGLCC accredited LGBTQ suppliers, but be open to non-accredited ones too who as a startup not yet meet some of the accreditation requirements such as years in business with positive cash flow. Consider the merits of the business and found and advise them on how best to move forward.

List and link to all the organizations you support of LGBTQ owned business in whatever manner on your OutBüro Employer listing. So many companies do great things yet no one other than the benefiting organization has any clue. Show it. Tout it. It makes LGBT employees proud to work for you and it demonstrates to LGBT candidates that you are involved in the community and therefore likely a super fantastic place to go to work.

7. LGBT Inclusive Employee Surveys

On your periodic employee surveys allow the option for employees to anonymously identify as LGBTQ and ask specific questions regarding their experiences and feedback. Do not assume everyone will be open. Did you know that a recent study found that a whopping 29% of Americans under 30 years old identify as “heteroflexible”? So how you treat you open full out loud and proud LGBTQ employees has a much larger base than most assume and more than you will like ever truly exactly know.

8. LGBT Employer Rating/Reviews

Just like the employer reviews on Glassdoor.com, Indeed.com, Monster.com, and others, OutBüro (https://www.OutBuro.com) offers LGBTQ employees the ability to anonymously rate/review the current and recent past employers. Employers are strongly advised to claim their listing if already present or proactively add your employer listing. It is important to engage with reviews as you would on any other platform. It is advised to make all employees aware that you are participating in OutBüro. You may use the opportunity to reinforce your open and safe reporting policy while welcoming ratings/reviews on OutBüro. Such ratings/reviews can be a great source of insights as potential candidates seek information about you as an employer before applying. Check this article out: Company Reviews – Good for Companies and Their LGBTQ Employees

OutBüro logged in users may leave comments or questions on your OutBüro Employer listing or in groups. It is an opportunity to engage with potential candidates and customer. It should not be left ignored.

9. LGBTQ Competency Training

Having ongoing LGBTQ awareness training is important to fostering an inclusive and welcoming work environment. The content should be progressive and continual. If you don’t already, consider adding corporate notable figures and society historical figures to company communications regularly. It may feature persons who helped shape the company in the past or present. Feature diverse employees. The thing about LGBTQ employees is that unlike age, race, or gender, all, for the most part, are typically apparent. Being LGBTQ is not always as apparent and therefore if your culture is welcoming and the employee is okay with it, clearly state the employee’s LGBTQ identity along with all the great stuff they are doing within and for the company/organization.

This creates awareness as well as clearly demonstrates to all employees that the company/organization values the contributions of its employees including LGBTQ employees. Depending on the size of the company, I normally recommend featuring an employee once a week. Creating a video interview or video story is most ideal. For those features that are LGBTQ employees, you now have LGBTQ employer branding content. Share all via your YouTube channel. For LGBTQ features, add them to your OutBüro Employer listing too. This is a morale booster for other LGBTQ employees as well as a clear message that discrimination and/or harassment is not tolerated here. I recommend coupling this and/or other creative ideas with traditional training. It is a message however that reinforces the training provided and I consider it to be a micro lesson.

How about regular games that could become a tournament? Foster employee engagement activity where you can use an online quiz/survey tool to create a trivia knowledge game. Be creative and make it your own. Invite all staff to submit questions to be included. Heck, you might grow it into being quarter Family Feud like shows. Live Stream it to all offices, post on social media. Show what an inclusive, wicked smart team and fun culture you have. The point here is that LGBT biases, like others, are learned from a young age and deeply engrained. Creating new habits, and un-programing those deeply held biases take effort, energy, and but it can be fun and engaging.

Do you need help? We are happy to assist you and/or make recommendations to D&I consultant around the globe.

10. Offer LGBT-Friendly Benefits

For job seekers, today, inclusive benefits packages and non-discrimination clauses are some of the most important considerations when researching potential employers. In studies, it was found that having LGBTQ benefits also is important to young heterosexual job seekers. Overall job seekers want to feel they are working for an employer who is fair, socially, and environmentally responsible. Not being so can cost you in by reducing your chances of attracting top talent.

Be sure not to unintentionally exclude LGBTQ families and transgender individuals. Offer equal benefits to all employees, regardless of their sexual orientation, including parental leave, adoption leave, and time off to take care of dependants. Gendered language can cause parental benefits to unintentionally exclude LGBTQ families. Make your benefits inclusive of all employees by being conscious of what words you use in your coverage and favoring gender-neutral terms. it is the right thing to do for all employees as it is gender equality focused too. Today, in opposite-gender relationships, it is not uncommon for the male to be the child care provider while the female works.

  • Sexual orientation non-discrimination
  • Gender Identity non-discrimination
  • Domestic partner benefits
  • Transgender inclusive health benefits

11. Foster a Gender-Neutral Environment

Create a gender-neutral environment by making some simple changes such as establishing unisex toilets and using gender-neutral language, like ‘partner’ instead of husband or wife, and asking all employees to list their preferred pronouns on email sinatur blocks and employee directory listings.

12. Keep Track, Evaluate, & Improve

Celebrate your successes and monitor your progress by tracking things such as the number of employee grievances naturally with details of the type, persons involved, location, department, and such. No matter how small or outcome, track it. This could lead to identifying trends over time that need to be addressed. Of course, as in all employee training, track D&I training by course completed inclusive of LGBT competency training. If legally able track who is an out self-identified LGBTQ employee and when they publically came out. The more that comes out is a direct relation to the success of the organization in creating a safe and welcoming space. Tract ERG involvement likewise. If active participation falls or doesn’t attract employees to participate, why? Do they not feel safe? Is the ERG doing things that are attractive to employees? How does it compare with other company ERGs? Have you networked with other company LGBT ERG leaders with strong employee participation to gain insights on how to be effective?

13. Support Transgender Employees

As transgender visibility within the LGBTQ community has increased over the past few years, it has become clear that transgender people face a unique set of experiences and challenges. Learn what steps to take after an employee comes out as transgender to create a supportive and encouraging environment. Human Resource is an important player in assisting transgender employees during the complex and lengthy process of transitioning. We recommend special training from trainers who are themselves, transgender. We are happy to connect your organization with outstanding transgender coaches.

14. Post your own LGBT focused company and employee content

Increase your employer brand awareness with LGBTQ professionals. With an OutBüro Employer Listing subscription, the organization may post content directly to our blog as an author. We’d strongly recommend the content be LGBT professional life-related in some way. Perhaps it’s articles about what local, regional or national LGBT related events the organization has sponsored. Or maybe articles and videos featuring LGBT employees or customers. The article will list the authorized person/person as the author in an author bio box that will link all other past submissions posted.

If there have been negative reviews/ratings, an article might address what the organization is doing or has done to improve. It’s also a great way to feature what activities and such the organization’s LGBTQ employee resource group is doing on a monthly or quarterly basis. So many possibilities for your organization to be proactive. Some of this may be in the form of press releases. All submissions will be reviewed for approval before going live to ensure it’s appropriate for our audience and in line with the goals of OutBüro.

15. Bonus Tip – Strategic Talent Acquition: Recruiting LGBTQ Candidates

This topic has been mentioned in numerous articles here on OutBüro. It is a topic that wide and deep thus we have dedicated a full article to it. Please refer to the Strategic Talent Acquisition: Recruiting LGBTQ Candidates article for more. Will link once completed later this week.

Be sure to check out these additional resources and search OutBüro for other related topics of interest to you. Please place questions and desired article/video suggestions in the comments. We are happy to add suggested topics to our content calendar that fit our broad focus. You are also welcome to post via the activity stream, articles, and more. This is your community. Jump in.

Conclusion

OutBüro is a growing valuable tool for gay, lesbian, bisexual, transgender, queer professionals for networking and as passive or active job seekers. OutBüro is here to help you to demonstrate all the great things you do to support your LGBTQ employees and attract LGBT talent as candidates to join your team.

LGBTQ Finance Virtual Career Fair March 12 2020 - OutBuro LGBT Corporate Equality Employer Branding Company Ratings Recruiters Job Search Seeking Reviews Monitoring

LGBTQ in Finance Virtual Career Fair – March 12th

Finance sector virtual career fair for LGBTQ professionals seeking LGBTQ inclusive employers. As part of our mission supporting LGBTQ professionals to connect with LGBTQ friendly employers who support LGBTQ corporate equality with a workplace that is inclusive and welcoming.

Job seekers: It is advised to establish your professional profile on OutBüro. Jobseeker online registration for each individual virtual career fair will begin 4 weeks prior to the event date. Put a reminder in your calendar to check back here for a link to the event registration page. In the meantime create your OutBüro professional profile today.

Employers: Employers interested in actively recruiting LGBTQ diversity candidates should contact OutBüro at a minimum of 6 weeks before the event date(s) to register. See Virtual Career Fairs – For Employers and Virtual Career Fairs – Steps for Employers. It t is advised that all employers claim or add their Employer Listing on OutBüro well in advance of each virtual career fair so that candidates may research your organization and see all the great policies, benefits, business practice and more you are doing for your LGBTQ employees, clients/customers and the community

Dates: March 12, 2020

Time: 9 am – 4 pm US Eastern Time Zone

Around 4 weeks prior to the even Job Seeker registration will begin and announced.

LGBTQ Corporate Equality LGBTQ Employer Branding Platform [Video] - OutBuro LGBT Company Ratings Reviews Monitoring

LGBTQ Employer Branding Platform Supporting LGBTQ Corporate Equality

OutBüro is your employer branding platform to demonstrate everything your company/organization has and does to support your LGBTQ Corporate Equality efforts supporting your employees, customers, and shareholders. We want you to shine and thrive. No matter your legal status (for-profit, non-profit, government entity or other). Any size of your organization from 5 – 500,000 employees. Anywhere in the world.

If you have LGBTQ employees and/or would like to attract quality candidates www.OutBuro.com is your comprehensive LGBT employer branding platform.

Visit the site to learn more and contact us if you have any questions and would like to talk about how you can leverage the site to grow your presence in the LGBT community.

LGBTQ Employer Listing Overview [Video]

Steps to Claim Employer Listing on OutBüro

Steps to Add an Employer Listing by Authorized Person

Steps to Manage Your Employer Company Listing on OutBüro

LGBTQ Corporate Equality Ratings – A New Approach for All Employers

LGBTQ Corporate Equality Employer Branding & Reviews Monitoring

6 Steps – Enhance LGBT Workplace Equality

LGBTQ Employer Diversity and Inclusion Attributes.

This is only one area of many tat your Employer Branding record provides. See the guides above and video for a full overview.

LGBTQ Employer Diverity and Inclustion attributes - LGBTQ Corporate Equality Ratings Branding Reviews monitoring Company OutBuro - Workplace Gay Lesbian Queer

LGBTQ Corporate Equality Employer Branding Ratings Reviews Monitoring - OutBuro - Company Employee Recruiting Marketing Diversity Inclusion gay lesbian transgender

LGBTQ Corporate Equality Employer Branding & Reviews Monitoring

Any employer. Any size. Anywhere in the world. YOUR voice for LGBTQ corporate equality.

This is a transcript of the video and slightly edited for clarity in text form. The text is in the order of the discussion dialog, which is not exactly in the best structure of article content writing. You know, I said “you know” about 1,000 times in the video so I edited those out in the text to make it cleaner, ya know. LOL.

Introduction

Hi, I’m Dennis Velco founder and CEO of OutBüro as well as founder and moderator of OutBüro on LinkedIn that’s been running around for 11 and a half years. As of the time of this video recording (July 2019) the OutBüro on LinkedIn group has over 46,300 Global members. I am very proud of that. I built that (OutBüro on LinkedIn) 100% voluntarily on my time and my funds. There has been barely a handful of days over the last 11 years where I have not been actively working inside of that LinkedIn group to hone it and make sure that it stays on course. That is why it has a high amount of engagement and participation.

Any employer. Any size.

You are tuning into this likely because you are an employer of some type. You are either an entrepreneur or company/organization and you’re wondering, what is OutBüro and what can it do for me and our company/organization? Maybe you have a couple of employees say, you know, 15-16 employees or you’re an employer of 500, 1000, 5000 or 200,000+. That is a key thing about OutBüro, it is for all employers and all types of employers.

You are tuning into this likely because you are an employer of some type. You are either an entrepreneur or company/organization and you’re wondering, what is OutBüro and what can it do for me and our company/organization? Maybe you have a couple of employees say, you know, 15-16 employees or you’re an employer of 500, 1000, 5000 or 200,000+. That is a key thing about OutBüro, it is for all employers and all types of employers.

OutBuro on LinkedIn - LGBTQ Employees Rate Employer Ratings Reviews Company Employee Rating Branding OutBuro - Workplace Corporate Equality Diversity Inclusion

So let me clarify that for you. And by the way, I’m going to talk more about the actual features for you as an employer and having your listing on OutBüro in the next video. So I’m going to try really really, really, really hard not to get into the nitty gritties of features in this particular video here.

What’s the name OutBüro about?

OutBüro is pronounced just like “out bureau”. Büro with the umlaut, which is the two dots, is German meaning office. So “out office” also, of course, hearing the words “out büro” you can think of newsdesk reporting and so forth. So I wanted, an English / American word as well as a more European based word. I happen to have lived in Germany serving in the US Military (Army) and as a US Department of Defense civilian for five and a half years. That’s why I chose that word. Also, it is a nice, short and sweet URL so that you can type it very quickly and get to it.

Back to the who

So getting back to who it’s for – it is for any employer any size anywhere in the world. So let’s talk about for first types of employers. Okay, so you could be a for-profit entity of any size, again one-three people all the way to a huge organization with 200, 250, 300 thousand employees globally. The platform as it grows and adapts will be trying to fit all different levels. We’ll be honing it to try to tailor the interface based on the size of company/organization as well as we move forward.

Tech issues addressed – focused on building value

It’s a fairly new site in that it’s about a year and a half old. Recently we overcame some technical difficulties that I was having (not being a “real developer myself) and had to bring in a web applications developer earlier this year to assist. Since those issues were solved, over the last three months (as of this taping) we have been focused on honing the site toward its vision. We’ve been zeroing in on getting it down to something of value for both the employees as well as the employers. Hopefully, after this dialogue and learning a little bit more in the next video, you will hear an overview of the current set of features for you as an employer. My goal for this video is to convey its intent and value.

Feedback welcomed

I’m always open to constructive feedback on how to make it more useful and beneficial for you. So when you’re reviewing it adding your Employer listing, if you have ideas and you think things should be done this way or that way or added additional fields for input and so forth please let me know. Contact me through our support contact form. Once you get to know me a little bit, shoot me a direct email and let me know what your thoughts are providing the constructive feedback for us to make a make the system more effective for you because it’s for you.

For LGBTQ employees and employers

It’s predominantly geared for the LGBTQ employees as in information service and for companies/organizations as an LGBTQ employer branding and review monitoring system. [Lamp flickers] Okay, and I’m sorry about that. The light keeps flickering. It’s a little distracting for me. But I don’t want to turn it off. Hopefully, just laugh at it or something.

So as an employer, again getting back to that, you can be a for-profit company. You can be a sole proprietor. You can be a non-profit. You can be a political action committee (PAC). That’s what we call here in the United States a political action committee. You can be a government entity federal/national, state/province, county/regions or city/town level government and so forth.

Step 7 - Authorized - Add Employer Listing LGBTQ Employee Company Reviews Ratings - OutBuro - LGBT Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

Within that for example, I happen to live in the Fort Lauderdale area. So I’ve already added the City of Fort Lauderdale. I’ll be adding the police department and Fire Department too along with the education department and so forth.

So think about that and think about all the potential employees out there who are affected. So any organization of any size and any type as well also anywhere on the planet. OutBüro is not limited to the United States or to England, India, Australia, or Japan. It’s everywhere. Some of our future features will be making it multilingual as well. I’m going to try not to get into features. I have a really bad habit of doing that.

Step 23 - Authorized- Add Employer Listing LGBTQ Employee Company Reviews Ratings - OutBuro - LGBT Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

Why is this important?

So just a little bit about the why. How did this come to be? And why is it important for me, important for you, and your employees? There are several, employers / corporate equality indexes around the globe. From what I have seen and from what I have gathered through various sources my perception is, and I don’t believe I am incorrect and I happily accept additional information, but they are all focused for the most part on the Fortune 1000 level. Obviously, I would love for all of the Global Fortune 1000 level organizations to join and participate OutBüro and be rated by their employees.

Current corporate equality indexes narrow in scope

Here’s the thing, just looking at the United States where I live Fortune 1000 level companies employ approximately eight percent of the United States’ population. What about the other ninety-two percent, right? Granted, I understand why those entities have taken on and focused on the Fortune 1000. I understand. I truly do. Because it is when politics and laws are not moving fast enough, you can still create, protections and so forth for people through their employer. I get that totally 100% and I applaud all of those organizations out there who have been working with the Fortune 1000 because I know it is not easy. My past clients for 13 years was Fortune 1000 level and I consulted on change in processes in and around taking old processes to new processes and then implementing the systems to support those new processes. I totally understand how difficult that that is. But at the same time, focusing for 5, 6 and 10 years on only the fortune 1000 has left 92 plus percent of not only the US population but even more across the globe kind of just out there floating. Who’s paying attention to them and that’s where OutBüro, and I in creating OutBüro predominantly have seen the opportunity. That there’s a huge vast void of an opportunity for all employers to be able to share what they doing the realm of LGBT inclusivity and creating a welcoming and belonging environment.

“(OutBüro) is fascinating and much more aligned with the UN’s Global LGBTI Standards for Business than most indexes! – Fabrice Houdart – Human Rights Officer @UN” user=”OutBuro” hashtags=”#LGBTQ #WorkPlaceEquality #CorporateEquality”
United Nations Human Rights Officer Fabrice Houdart - In LinkedIn Group 2019-07-03 OutBuro More Aligned with UN LGBTQ Business Standards than most Corporate Equality Indexes

Small businesses can shine as LGBTQ inclusive too

Add LGBTQ Employer Listing Ratings Reviews OutBuro - GBLT Employees Rate Reviews Company Employee Branding - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

One of the things I like to share and I use it as an example pretty often is while I was living in Clearwater, Florida, there was a small Mexican baker about two blocks from where I lived. I loved their pastries. They were absolutely phenomenal. So I went there about once a week and got friendly with some of the staff. One of the staff was clearly gay – flamboyant. You could tell, you could just tell, that he loved his job. He absolutely loved everyone that he worked with they loved him. There’s nothing at all wrong with that. They probably employed, in and around 12-13 people or so. A company of that size probably didn’t have an official non-discrimination policy. They most likely didn’t have transgender-inclusive health care benefits and so forth. So, under the current equality measurements, they would be dismally scored. They’d be like zero even if they responded to the surveys – but they’d never be included due to their size. At OutBüro yes, we want you to have those policies, procedures and benefits and all of that stuff especially as you’re a larger organization, but, you know even small companies even though they don’t have those in place they can still be an incredible place for an LGBTQ employee to go to work and thrive. On OutBüro that employee can add that employer for at no cost (with limited features), that employer may claim their listing or add their listing themselves and take advantage of all the features and still have a positive employee based review on OutBüro.

A little background

So clarifying a little bit about why and how. As I mentioned over 11 years ago, I started the first LGBTQ group on LinkedIn and that was before they had the blue button to for anyone to start a group. It didn’t exist. I actually contacted LinkedIn customer support and had about two weeks worth of email exchange with them. I basically volunteered to moderate the group and they agreed and started it. As agreed they assigned me as the moderator.

OutBuro on LinkedIn - LGBTQ Employees Rate Employer Ratings Reviews Company Employee Rating Branding OutBuro - Workplace Corporate Equality Diversity Inclusion

Also for several years, I have been involved at least in a passive capacity and most recently with OutBüro, starting to post in about five or six groups on LinkedIn for diversity and inclusion professionals. These groups represent, I’m sure there’s some member overlap there in the various groups, but they represent in and around 60,000 diversity and inclusion professionals around the globe. So between the OutBüro on LinkedIn LGBTQ professional group and the diversity and inclusion groups, I get a lot of information.

Group members reach out for advice

Over the years I’ve had individual people contact me a couple of times a month asking me for help, advice and so forth. All of that ranges from people seeking asylum and how do they go about it. Business owners both in the United States and around the world will contact me for information, about seeking funding for their business. I’ve also have had people contact me and say, how they work for such and such company. Then when they (the company) reached the 100% score on a current corporate equality index management backs off funding, all the top management who were so focused on that now is off on the next big project/initiative. I get that but it left the employees feeling a little disenfranchised. It caused them concern and to question WTF happened? As a company, many take two steps forward then one step back, two steps forward again and one step back. We all do it. We grow and we make mistakes. So I also want to be very very clear, I don’t expect any business/corporation/organization to be perfect. I’m not perfect. How can I expect you to be perfect? We’re human and businesses/corporations/organizations are made of humans.

US Supreme Court and LGBTQ workplace-corporate equality

So that gets me to the next point as to why OutBüro is so important. Coming up here in December of 2019 there is a US Supreme Court case about LGBTQ protections from employment discrimination. They are supposed to hear that case and possibly vote. I hope they’ll vote positively on this making LGBT discrimination in the workplace across the entire United States illegal. Wonderful. I hope it happens. Currently, in the United States, LGBTQ protection laws are spotty leaving 50% of US LGBTQ vulnerable to legal discrimination.

Sexual harassment and LGBTQ corporate equality

To remind you we have had sexual harassment laws on the federal books since 1978. Most states followed within one to two years of that. If you employ more than say 500 people your organization it likely has a sexual-harassment policy. You likely have anti-sexual harassment training and you likely every year require your employees to sign off affirming awareness. Whether it’s electronic or on paper that they know that sexual harassment will not be tolerated in the workplace. Okay, however, turn on the news almost weekly. It’s really sad how many cases of sexual harassment right here in the United States, almost on a weekly basis, makes prime news. Now if sexual harassment has been illegal for 40 years and almost every call it at least 80% of all employers in the United States has all of those policies and procedures – laws, policies, training, procedures and all that has been going on for 40 years. How come that’s happening?

they found that:

81% of women in the United States experienced workplace sexual harassment according to a 2018 NPR survey
According to a 2018 NPR survey, 43% of men had experienced some form of workplace sexual harassment during their lifetime.

So by that example, it is clear that laws, policies, training, and procedures are not 100% effective at eradicating sexual harassment.

Although having these LGBTQ policies and benefits are absolutely amazing. I applaud you for having them. However, if we just take sexual harassment and the 40 years since that was enacted as an example then it’s going to be decades for full LGBTQ corporate equality. I hope it won’t be that long and I hope OutBüro will be a mechanism to help speed up the process of true LGBTQ corporate equality where LGBTQ employees will feel welcomed, safe and protected in their workplace in the US and everywhere in the world.

Employees have deeply rooted learned prejudices

Let’s say you’re an organization of 10,000 employees. Wow, that’s a lot of people right? If you’re an organization of 50,000 or 100,000 or more just think of the complexities. Here is the thing. You’re employing people. People come with lifelong learned ingrained mindset learned from their parents and their environment. So when they come to work, you might have all these fantastic, policies, benefits, training and specifically LGBT sensitivity training and so forth, but you’re trying to unlearn deeply rooted engrained attitudes. You’re trying to take those employees and erase a lifetime of learned prejudices. That’s really tough. People just don’t switch that off after a mandatory once a year one hour LGBTQ sensitivity training.

Just like when sometimes people will say, “Oh, I’m not racist“. But then you hear the next thing out of their mouth five minutes later. It’s like that or they would never do sexual harassment, but then something falls out of their mouth that makes you go. “Wow. I just can’t believe you said that.” I understand you are working on LGBTQ corporate equality and striving to create a welcoming environment I applaud you because you have a very very tough job. You are trying to create the precedent and the intention of the company, but you have all these people who work for you who bring their discrimination from their learned prejudices and all their baggage to work with them. You are asking and training them and hopefully giving them enough negative incentive that they’re going to realize they need to clamp it. Keep it shut. Keep it to themselves or walk out the door. It’s tough.

OutBüro employer branding timely feedback tool

OutBüro can be a mechanism for you to get timely and frequent feedback. I need to move forward because I’ve already been doing about 22 minutes here, but I wanted you to understand that I understand and I get it’s a tough job. So let’s talk about how you can utilize OutBüro with all that information to benefit your LGBTQ corporate equality efforts.

LGBTQ corporate equality LGBT employer ratings Workplace reviews monitoring recruiting marketing branding - OuutBuro - diversity inclusion discrimination

Customer branding too

Okay, let’s get started on employer branding. What you’re going to see in the next video as we break down is a discussion about the features. OutBüro is a platform where you may consolidate all of your branding messages to your LGBTQ current and prospective employees. Also as a ratings/review site, your customers may also see the content and ratings/reviews. There’s one company added to the site about a month ago that is an online retail company. And all of a sudden recently their listing is receiving like they’re it’s like 5-7 hits a day. Right now that is a lot. I was curious about that. I think it’s because people are coming to OutBüro because they are an online retailer and I think it’s potential customers looking for reviews about that company – [based on web analytics].

LGBTQ employer-corporate rating monitoring

As employees start rating that company for their workplace-corporate equality from the employee perspective current and potential clients/customers are also going to see those ratings. People like to do business with (and shop/purchase from) companies that they can identify with and feel good about. Having a presence on OutBüro and putting your best foot forward on OutBüro not only can be beneficial in your employer branding, but it also can be beneficial in your client/customer marketing and branding as well.

LGBTQ employer reviews workplace corporate equality ratings branding - OuutBuro - diversity inclusion discrimination harassment gay lesbian transgender queer

For employers, OutBüro employer branding is one of the main site feature and benefit. It’s also employer review monitoring. As an employer, you won’t be able to edit what a reviewer says but you’ll be able to flag it for a potential administrative review if for some reason you feel a review/rating needs to be brought to our attention for potential moderation. You will be able to after claiming or adding your Employer listing you are in control of the content that is representing your company. You will have a contact record and also will be able to anonymously interact with the raters/reviewers

Timely LGBTQ employer review/rating insight

OutBüro can be a timely pulse on your state of LGBT inclusivity. The reason I say it’s a timely pulse is that once someone posts a review/rating <<BAM>>, it’s instantaneously online. Additionally, an employee reviewer/rater may post a review/rating every 4 months on their own unique timeline.

So let’s say you’re a company/organization of 100,000 employees for simple math sakes. Let’s say 10% of your employee base is LGBTQ, heteroflexible and so forth whether they’re out at work or not. so 10% of 100,000 is 10,000 LGBTQ+ employees. Each of those employees come on board OutBüro partly from you make it known that your company/organization/government/corporation/non-profit/PAC, etc, has claimed/added your Employer listing on OutBüro. Although you don’t incentivize them to leave you a review/rating you make it known you are on OutBüro and you embrace feedback and hope that they will review/rate you in whatever capacity that they see fit. So as each employee begins rating/reviewing you potentially as frequently as every 4 months as your company makes improvements or falls (has an incident). You’re going to see your OutBüro score go potentially up or down based on that immediately and continuously. So it’s a timely pulse for you.

Real LGBTQ employer rating by empoioyee LGBT corporate equality Workplace reviews monitoring recruiting marketing branding - OuutBuro - diversity inclusion discrimination

LGBTQ candidate active recruiting

With OutBüro’s employer branding you are able to demonstrate your active recruiting of LGBT employees/candidates/job seekers. Even other LGBTQ workplace/corporate equality indexes around the globe are wanting to see that you are actively recruiting LGBTQ candidates. Social prove it by linking to the job/career fairs you participate in, show your LGBTQ employee testimonials, and link to the LinkedIn profiles of company recruiters focused on LGBTQ candidate/job seeker recruiting.

LGBTQ active recruiting marketing employer branding rating by empoioyee LGBT corporate equality Workplace reviews monitoring - OuutBuro - diversity inclusion discrimination

Social proof of your LGBTQ diversity and inclusion efforts

You’re also able to show off and consolidate your LGBT diversity inclusion messaging as I mentioned earlier by linking/social proving. It’s not you just saying that you have a transgender-inclusive health care benefits for example, but actually linking to your website where that is stated publicly. And so most of the fields on OutBüro you are able to leverage social proof. This is very important because again it’s not just you saying it or it’s not just some report saying that you have it. You are proving it.

  • LGBTQ Active Recruiting Marketing
  • LGBTQ Employer Corporate Political Donations
  • Corporate LGBTQ Community Support
  • Corporate LGBTQ Inclusive Marketing
  • LGBTQ Employer Diversity & Inclusion Attributes
  • Corporate LGBTQ Community Involvement

Pro-LGBTQ and anti-LGBTQ political contributions disclosure

Also on OutBüro, you’re able to annotate your political contributions at a city, county/region state/province and a national/federal level. Very important that both your political contributions to known pro-LGBTQ political candidates or currently in office political folks as well as anti-LGBTQ politicians. Not only indicate that you do donate but you may explain why it was important to your business/organization to do so. We know that sometimes you have to do business with and/or “grease the palm” of politicians that you really don’t necessarily agree with all of their stances on every issue. But because of the position that they’re in such as a chairperson of particular committees, you have to deal with them. All right, it’s okay. We all have to deal with people that we don’t like or we would rather not. But we have to because of our job, company/organization needs. Just give a proactive statement on OutBüro as to why that was important to the company and how that benefits your organization and then therefore how it benefits your employees and your customers.

Pro and Anti-political donations LGBTQ corporate equality employer reviews ratings monitoring branding Workplace social proof - OuutBuro - diversity inclusion discrimination
ATT AT&T - LGBTQ Corporate Equality Workplace Employees Rate Employer Branding Reviews monitoring Company OutBuro - Diversity Inclusion Gay Lesbian Queer

So, you know, I’m not here to beat you up over donating two and a half million dollars to anti-LGBTQ US congress members AT&T. I know they’re probably sitting on or chairs of committees that affect your business. Okay, you can’t control that that person is still in a position of power and influence. You have to do it. I get it. But then you also now have the opportunity to proactively briefly explain yourself on o OutBüro. Annotate it right next to the positive things that you are doing and the entire record is about the positive and the balance. It’s just reality. None of us can just deal with unicorns and rainbows our entire career/business life and be successful. Sometimes we have to deal with companies/organizations, politicians, people and entities that don’t always follow our own core values, but we still got a deal with them. All right, so just explain it proactively on OutBüro as your space to do that. I recommend that you do it as soon as you know that those donations are happening. Come to your OutBüro Employer listing and make a statement here. Get in front of the conversation before all the reporters and LGBTQ rights activists try to rip you apart. You then say, “Oh I/we have already disclosed that on OutBüro.

LGBTQ inclusive marketing social proof

As part of your LGBTQ employer branding on OutBüro, we also have the ability and want you to include demonstrating your LGBTQ inclusive marketing naturally with social proof. That is the company/organization’s customer-facing marketing. It allows you to indicate the months in which your LGBTQ inclusive market is active. Social prove it by providing links to, videos, websites and uploading images so that a whole picture is seen in a consolidated view.

LBGT inclusive marketing LGBTQ corporate equality employer reviews ratings monitoring branding Workplace - OuutBuro - diversity inclusion discrimination

Bi-directional sponsor and sponsors indication

LGBTQ Own Business and Non-Profit Support/SponsorshipOn OutBüro you may indicate what LGBTQ owned businesses and non-profits you support and sponsor. Then also who sponsors you perhaps you’re a small organization like some friends of mine, Debt-free Guys. They run a personal finance blog for the LGBT community. They are sponsored by some outstanding financial institutions like Prudential, MassMutual, and CaptialOne. Thank you for that. And so those organizations can indicate that they sponsor the Debt-free Guys. Then on Debt-free Guys record, they can indicate who sponsors them. So it’s a cross-reference opportunity that it kind of a little bit of a check and balance there. So that goes both ways.

Our Sponsors LGBTQ corporate equality employer reviews ratings monitoring branding Workplace - OuutBuro - diversity inclusion discrimination
We Sponsor Businesses Non-profits LGBTQ corporate equality employer reviews ratings monitoring branding Workplace - OuutBuro - diversity inclusion discrimination

Seeking Funding and Funding Available

You’re able to indicate whether if you are an organization seeking funding there are multiple types of funding to indicate you are interested in. I’m going to get in the features later and the next video different kinds of funding that you’re seeking grants loans venture capital., etc.

Seeking funding sponsors capital investors loans grants LGBTQ corporate equality employer reviews ratings monitoring branding Workplace - OuutBuro - diversity inclusion discrimination

As an organization, if you have funding, grants, provide small business loans, sponsorships, donations, are an investor, etc. I’ll talk about that next but on both sides of the fence whether you need or seeking funding or whether you have funding available you’re able to indicate that on your Employer listing record.

Provides funding sponsorship capital investorment loans grants LGBTQ corporate equality employer reviews ratings monitoring branding Workplace - OuutBuro - diversity inclusion discrimination

We’ll be adding search features so that if you’re an organization, you could search for a new nonprofit or new small business to support and vice versa if your nonprofit or a small business looking for funding you can then search organizations that have it available

As mention above, indicating who sponsors your company/business/organization is both saying thank you and also helping that organization demonstrate their LGBTQ community support. W

LGBTQ employer reviews monitoring

You’re able to flag reviews if something comes up that you feel needs moderation. We do have employer ratings/reviews guidelines and if you’d like to look at the employee-focused video that I did about posting ratings/reviews. Together they cover the do’s and don’ts and the whys and the how’s and so forth.

There are incredible benefits to being LGBTQ inclusive and welcoming. Not only are you providing a welcoming space for your employees, but there are also many studies about this I wrote about. Organizations no matter what size they are who focus on inclusivity and creating a welcoming space for all their employees, magic and miracles begin to happen because people are able to bring their authentic self to work. They are able to feel that their ideas are welcomed that they don’t have to hold anything back. Communication is improved when you have happy employees. Happy employees create a positive experience for your customers and your clients. You then get repeat business that leads to more money. That is more money in your pocket or more money for your shareholders. Everybody wins. So it’s a lovefest.

No one and no organization is perfect. Learn, adapt and improve.

Focus on LGBTQ workplace and corporate equality utilizing the OutBüro platform to help you get the to your message out in a consolidated platform. Receive that employee provided feedback rating/review as a timely pulse on how you’re doing, learn, adapt and improve. Remember you’re not perfect. I’m not perfect. Your organization isn’t perfect. We all make mistakes. We all make blunders we make errors. That is not what defines us. It’s not what defines me it is not what defines you. It is what we do with that.

OutBüro pricing and value

Let’s talk a little bit about value right here, OutBüro is priced on an annual subscription basis based on the total number of employees. To send our LinkedIn group of 46,000+ global members via LinkedIn’s marketing platform it would cost over $23,000 no matter the size of your organization. OutBüro provides so much more ways to communicate your employer brand to our current and growing LGBTQ professional target audience.

For an organization over 30,000 employees, OutBüro is about half that LinkedIn one-shot price. On OutBüro could build and consolidate your entire LGBTQ employer branding and get all the benefits that are associated for example posting regular articles on the site. So it’s not just about your listing when you are a subscriber you also then can post content. Posting content could be employee features, it could be highlighting a customer, it could be highlighting you at Pride somewhere, quarterly updates on your efforts, OR the quarterly activities of your LGBTQ employee resource group.

The field is open on what you can post but want it to remain, LGBTQ centric. For example, if you work for NASA please don’t post your new rocket system and its propulsion capabilities, unless highlighting LGBTQ employees on the project.

Ratings/reviews will happen. Get in front and shine.

Remember, any current or recent past (up to 5 years) employee may add your company/organization for free with limited feature and then rate/review you. You have no control or input over that. You may claim your employer listing if already present or add it if not already on OutBüro.

It’s your choice whether you are going to be proactive and take control of the conversation/your brand and join us and partnering to help you shine as much as possible understanding that blunders will happen. But it’s what we do with it that matters.

OutBüro Ambassador program

We have an ambassador program. Where if you as an organization, an individual or a company of any size, or a non-profit, or a political action committee (PAC), or a chamber of commerce, or Community Center anyone, anywhere may participate.

Let’s say you have contacts in the business world and you sign up for the OutBüro ambassador program- it is an affiliate marketing system. It is a very transparent system. You have the ability to earn a percentage of the annual subscriptions for those employers that you bring on board to OutBüro. It’s not just the first year. It’s every year that they maintain their subscriptions. So it’s a way to create an immediate income and residual income. So it’s great for organizations that are looking to supplement or increase their revenue.

Closing

Thank you so much for tuning in thus far and I hope you will join us. I’m a little I’m a little windy. I hope you can tell I’m just a plain person like you. I’m just trying to do something for my community that benefits the companies/organizations and LGBTQ employee of the world. But you know, hey, I have my issues too and one of them is I’m a bit chatty. So I’m going to end this now and we’ll see you in the next video talking more about the actual features on an employer listing. Thank you so much, and I look forward to getting to know you and your organization better as we move forward in the future. Thank you.

LGBTQ Workplace-Corporate Equality Index Employer Branding Reviews Ratings Monitoring - OutBuro - Company Employee Recruiting Marketing Diversity Inclusion gay lesbian transgender

LGBTQ Workplace-Corporate Equality Employer Branding

Attracting quality candidates/job seekers and retaining the staff/employees your company/organization has already invested in can be a challenge. Further adding that as an employer you are dedicated to building, fostering and maintaining a work environment and culture that is diversity and inclusion focused is a worthy, and rewarding huge task. So many organizations struggle with how to best reach the targeted diversity job seeker audience they desire with few resources to make your efforts well known. OutBüro (www.OutBuro.com) is a resource for employers of all types, sizes, and no matter where in the world you operate who desire to have a robust LGBTQ employer branding and recruiting marketing strategy.

[easy-tweet tweet=”(OutBüro) is fascinating and much more aligned with the UN’s Global LGBTI Standards for Business than most indexes! – Fabrice Houbart – Human Rights Officer @UN” user=”OutBuro” hashtags=”#LGBTQ #WorkPlaceEquality #CorporateEquality” url=”https://www.OutBuro.com”]

United Nations Human Rights Officer Fabrice Houdart - In LinkedIn Group 2019-07-03 OutBuro More Aligned with UN LGBTQ Business Standards than most Corporate Equality Indexes

OutBüro meaning and pronunciation

Out is an English world and often used in the LGBTQ community. Its history of use stems from the phrase “Out of the Closet” meaning not hiding one’s sexual orientation.

Büro is a German word that in English means “office”. The two dots are called an umlaut and makes the “u” long sound. Büro sounds exactly like the English word “bureau”, such as a news bureau.

So combined OutBüro means Out Office, which in the context of the site is Out Company, Out Organization, Out Employer in support of your LGBTQ employees and job seekers.

Why is LGBTQ Employer Branding needed?

You may believe that if your company is listed one of the LGBTQ Corporate Equality Index that obtaining a top score there is your golden grail of letting the LGBTQ community know you’re a great place to work as an LGBTQ employee. However, those listings are limited in so many ways. For those organizations fortunate enough to be large enough to be on those listings it merely indicates that LGBTQ inclusive policies benefits and some business practices are present to a degree. They might state if the company/organization does LGBTQ-focused marketing and actively recruits LGBTQ candidates. They are however not a platform for you to control and consolidate your LGBTQ messaging. Further, OutBüro provides social proving allowing you to link to your and 3rd party website clearly showing the policies in place, benefits you have, your marketing in video and print, your inclusive recruitment marketing efforts, your political contributions and your community involvement to name some of the features. It allows you to also upload lots of photos and link to lots of videos further demonstration all the hard work you are putting into your full LGBTQ diversity and inclusion program. You may indicate LGBTQ organizations and businesses you sponsor, any form of funding you have available for LGBTQ non-profits and LGBTQ owned businesses to apply for. Further you may indicate the number of out and visible LGBTQ management within your organization. In addition, it provides you an opportunity to post articles directly on the platform highlighting all that you do. Some ideas might be quarterly updates on the activities of your LGBTQ employee resource group, LGBTQ career fairs you are participating in, feature LGBTQ employees, and pretty much any news/stories related to your LGBTQ inclusive efforts. Go ahead and show off all your hard work.

LGBTQ employer ratings by employees

Your OutBüro rating is based not on having policies, benefits, and practices in place, although those are important, but rather from the ratings/reviews from current and recent past employees. Recent past as we define it means up to 5 years. See the employee-focused video below for more information from that perspective.

Even a small business/organization that do not yet have official LGBTQ inclusive policies and benefit may still be rated as an excellent employer by their employees.

Timely LGBTQ employer equality ratings

Your company/organization is constantly evolving so OutBüro’s LGBTQ employer ratings/reviews are too. Employees may initially rate/review your company/organization at any time 24/7/365. Once an employe posts a rating/review it is live on the site immediately and aggregated into your overall rating. They may rate/review you every 4 months on their own unique timeline. Imagine an employer of say 100,000 employees. Let’s say 7% of the workforce identifies as LGBTQ and heteroflexible. That would be a potential of 7,000+ reviews/ratings up to every quarter. This provides you timely and insightful feedback on the state of your environment and culture.

OutBüro for employers

Most company/organization career/job pages have little to no information regarding all the incredible policies, benefits, employee resource groups and LGBTQ community the company/organization has and participates in.

Although in a few countries there are LGBTQ Workplace/Corporate Equality Indexes, these are typically limited to only the Fortune 1000 and/or the countries very largest organizations. Being present on those lists is quite an achievement for which you should be rightly proud of. It is however not the full picture of all you do. They are limited to indicating the policies and benefits you have if you are large enough to be invited to participate.

In just the United States the Fortune 1000 employs approximate 8% of the workforce. That represents around 33 million employees and obviously a huge number. We’d love to have all those employers leverage the OutBüro LGBTQ employer branding and review monitoring solution and welcome all employers of every type and size.

LGBTQ employee marketing difficult to find

As a corporation/organization works to create all the great LGBTQ inclusive policies, benefits and business practices to be an attractive employer to LGBTQ candidates often the marketing of that effort is a second thought if at all. While focusing on building the OutBüro and our initial adding around 300 Fortune 1000 companies we discovered that for the vast majority it is downright difficult to find LGBTQ information about the company/organization. Now put yourself in the position of the LGBTQ job seeker wanting to have a clear picture of the kind of company/organization they are considering applying for. The absence of information or difficulty locating it on the internet searches is a potential indicator that the company/organization is not very LGBT friendly at all. OutBüro is your solution to consolidate your LGBTQ employer branding making it super easy for potential candidates to see you as an outstanding LGBTQ employer.

For Every Employer Type

OutBüro recognizes that LGBTQ people are employed by every type of company/organization. When claiming/adding your Employer listing to OutBüro you specify the legal entity type which currently includes the following:

  • Company – Public
  • Company – Private
  • SubsidiaryBranch/Franchise
  • Sole Proprietor
  • Government
  • College / University
  • PAC – Political Action Committee
  • Non Profit (General)
  • LGBTQ Focused Non-Profit

For employers everywhere

LGBTQ people live everywhere and likely where your business/organization operates. Therefore, OutBüro is not geographically bound. In fact, our LinkedIn LGBTQ professional group currently has over 46,000 global members and site traffic to the www.OutBuro.com website demonstrates interest globally. Here’s an OutBüro site traffic map of June 2019.

OutBuro Global Site Traffic June 2019 - LGBTQ Corporate Equality Workplace Employer Branding Ratings Reviews Monitoring

Consolidate your LGBTQ employer branding

OutBüro is your tool to consolidate and focus your employer branding efforts to clearly demonstrate what a fantastic employer you are for LGBTQ candidates/job seekers and your current employees. We’ll be adding articles/postings discussing all the current features very soon and in the meantime check out the following:

Steps to Claim Employer Listing on OutBüro

This is a user guide for when your company/organization is already present on OutBüro detailing the step to claim your listing as an authorized representative of the company/organization.

Steps to Add an Employer Listing by Authorized Person

This is a user guide for adding your company/organization to the OutBüro employer branding and reviews monitoring platform when it is not already present as an authorized representative of the company/organization.

LGBTQ Employer Rating/Reviews Overview [Video]

This explainer video discusses OutBüro employer ratings/reviews intent and process from an employee’s perspective. It is beneficial as an employer to review so that you are aware of the information and data OutBüro seeks input on.

LGBT Diversity And Inclusion: Benefits Company, Employees and Customers

Every company/organization can benefit from embracing and fostering a work environment and culture of diversity and inclusion where your LGBTQ employees feel welcomed and that they belong. It improves team communication, problem-solving creativity, promotes happy employes that in turn create amazing experiences for your clients/customers that lead to improved financial benefits.

It’s not a perfect

No, that’s right, OutBüro does not claim to be perfect. It has been developed from our experience and industry practices. We’re off to a strong start in helping you consolidate your LGBTQ employer branding and reviews monitoring. We are a new tool and platform that is focused on evolving, growing and expanding for you and LGBTQ employees/volunteers. Just as your organization evolved from its beginnings to where you are today, so will OutBüro as more company/organizations come on board and we receive constructive feedback on way to improve the system.

Get started today

Add LGBTQ Employer Listing Ratings Reviews OutBuro - GBLT Employees Rate Reviews Company Employee Branding - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

To get started on OutBüro you don’t have to be perfect either. You are also evolving and we recognize that. OutBüro employer annual subscriptions are based on the total number of employees so it’s affordable for any size employer.

Your employees/volunteers may add you to the system and rate/review you even if you have not yet claimed/add your employer listing yet. Ideally, you’ll jump in and claim/add your listing providing as much of the information as possible. Note that to get started there are only a few required fields and you may edit your listing at any time as you gain more information, locate resources, improve your LGBTQ policies, benefits, and practices. Let’s grow and evolve together.

Beyond Scope HRC Corporate Equality Index - LGBT Employees Rate Review Company Empoyer Branding - OutBuro - GLBT gay lesbian queer diveristy inclusion ratings

Beyond Scope, Depth and Reach of HRC’s Corporate Equality Index

A simple way to describe OutBüro is as a mashup of Glassdoor.com and HRC’s Corporate Equality Index while OutBüro moves beyond the scope, depth and reach of the HRC’s Corporate Equality Index.

OutBüro relaunches to enhance LGBTQ employees ability to anonymously rate/review their current and recent past employer(s) at no cost to the employee. The ratings capture many factors both unique to their LGBTQ work-life experience and general employee satisfaction with an intuitive user interface and user guides to make it simple.

72% of LGBTQ employees report mental health issues due to work environment often caused by discrimination and harassment. Today, even in the United States in many states it is still legal to discriminate against LGBTQ workers. Companies and organizations that create an LGBTQ friendly work environment reap the financial benefits according to many studies.

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OutBüro aims to be the open and employee reported source for insight into the LGBTQ friendliness of every employer everywhere. OutBüro is inclusive yet not limited to US Fortune 1000 companies. OutBüro is available to all employers, any type, any size, and anywhere in the world. In the US, most Americans work for small and mid-sized companies as well as government, non-profits, and educational institutions to name a few.

Not only does it indicate if an employer has the following LGBTQ friendly policies, benefits, resources and practices, but it enables the employer to provide links to employer’s and 3rd party sites to socially prove it:

  • Sexual orientation non-discrimination policy
  • Gender Identity non-discrimination policy
  • Domestic partner benefits
  • Transgender-inclusive benefits
  • LGBTQ employee resource group
  • Requires same LGBTQ equality standard in contractors and vendors
  • LGBTQ inclusion competency training
  • Has same policies, benefits, resources and practices throughout the globe and subsidiaries
  • Publicly demonstrates support for LGBTQ quality Globally, Nationally and Locally
  • Appropriately leverages LGBTQ content in it’s marketing year round – not just Pride month

Manage Your Employer Reputation and Brand

Employers may claim their listing if previously added by a current or recent past employee with limited feature. Or an employer may add a new listing themselves to control the content representing their company/organization. It also allows the appointed contact to interact with the anonymous employee reviewers while not having the ability to alter what has been posted. Claim or add your Employer listing now.

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To learn more and get started today visit www.OutBuro.com.

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Your Voice has the Power to Create Change

LGBT EmployeesReview/rate your employers in support of LGBTQ Corporate Equality.

With a mask of anonymity, you can:

Any Company/Organization

Any Size – Large or Small

Any Location – Worldwide

Your Voice – Anonymously

Our Future

With the majority of US states not granting legal protections and rights for LGBT people along with this administration doing everything they can roll back the few protections in place, it’s left to companies to lead the charge by providing an LGBTQ-friendly work environment through corporate policies and benefits.

OutBüro is a Glassdoor.com-like resource where you may share your experiences what it’s like working for your current and recent past employers – up to 5 years past. 

Why Rate Your Employer?

  • Studies have proven that the more diversity-focused a company is the more profitable they are 
  • Current measurements of Corporate LGBT Equality is Fortune 1000 level only and HR/Marketing department head SELF REPORTED with no/zero EMPLOYEE FEEDBACK.  
  • Your review may provide public accolades for progress already achieved by their current focus on LGBTQ Corporate Equaity
  • Shine a light on problems – Is the company/organization not quite living up to LGBTQ Workplace Equality?  Let them know anonymously.  
  • You are making it a better environment for yourself, current and future co-workers  
  • You are providing a resource for job seekers to make informed decisions about where to work 
  • You are helping the company’s employer branding
  • You are helping it become a more profitable company improving shareholder value  
  • You are a SUPERHERO

OutBüro is striving to be a global resource for the LGBTQ community by empowering LGBTQ people with a voice to influence business, company and corporate culture to improve the work-life for all both now and in the future. It is a feedback system for companies to gauge their real progress toward full LGBTQ workplace equality.

Every company listing in the CompanyReviews Employer Listing is required to indicate if the company has the following policies, benefits, and programs in place or not.

  • Sexual Orientation Non-Discrimination Policy
  • Gender Identity Non-Discrimination Policy
  • Domestic Partner Benefits
  • Transgender-Inclusive Benefits
  • Has an LGBT Employee Resource Group
  • Public Commitment to LGBT Equality 
  • LGBT Inclusion Competency Training
  • If it operates in more than one country has the same policies and benefits globally 
  • Requires all vendors and contractors to have similar policies and benefits  Indicate the number of diversity in management
  • Indicate the number of LGBT in management 

Are LGBT-Friendly Policies Enough?

Simple answer – No.  Having LGBTQ-friendly policies are wonderful and appreciated – but not the full picture. Remember, in the US Sexual Harassment policies have been in place since the late 70’s and still today it continues to happen. Just turn on the news. Now consider all the cases that do not make the news and those that go unreported. Discrimination and harassment of LGBTQ employees are no different. Just having policies is not enough. We must provide visibility and insight to make the change and ensure it is effective in its goals to protect.

Grab Your Spandex, Cape, and Mask 

Review your employer today

Hilton - LGBT Employees Rate Employer Review Company Employee Branding OutBuro - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

Hilton – Named #1 Workplace for Diversity

Hilton has been recognized as the #1 best workplace for Diversity and Inclusion just one week after also being ranked the #1 best workplace for Parents by Great Places to Work. These extraordinary acknowledgments underscore the sense of family and belonging that are the foundation of outstanding workplace culture.

Hilton offers programs to help all Team Members – both hourly and salaried – thrive personally and professionally. Benefits supporting working parents include flexible working environments, parental leaveadoption assistance, GED support, and 10-day advanced scheduling that provides hotel Team Members the flexibility to plan their lives.

“At Hilton, we know how important it is to create a great place to work for all, so that our workforce can truly reflect and connect with the communities where we live and work,” said Christopher J. Nassetta, president & CEO of Hilton. “I hear inspiring stories every day about the experiences our Team Members have with us, and it’s clear by investing in our Hilton family, we are making the world a better place for our Team Members and guests.”

Programs that foster diversity and inclusion include Team Member Resource Groups, Regional Inclusion Groups, Leadership and Career Development Tools and supplier diversity programs that has allowed Hilton to cultivate relationships with more than 3,000 women-, minority-, Veteran-, and LGBTQ-owned businesses.

“We’re deeply committed to recruiting and retaining Team Members who represent many different backgrounds, cultures and perspectives,” said Matthew W. Schuyler, Chief Human Resources Officer, Hilton. “Our goal is to be the most hospitable company in the world and the most inclusive place to work. Empowering a diverse workforce is fundamental to our success.”

These recognitions demonstrate Hilton’s ongoing journey to create a great place to work for all. Recent distinctions include: #2 on the World’s Best Workplaces list, #14th Best Workplace for Women in the U.S. and a Best Workplace for Millennials in Italy (#6). Hilton has also been recognized as a “Great Place To Work” in 12 countries: Australia (#4) China (#6), Colombia (#12), India (#18), Italy (#2), Netherlands (#11), Peru (#3), Turkey (#2), United Arab Emirates (#7), United Kingdom (#6), Mexico (#4), Brazil (#17) and United States (#33).

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on FacebookTwitterLinkedInInstagram, and YouTube.

Contacts

Alison Scott, Hilton
703.883.6638
Alison.Scott@hilton.com

Do you have a business new tip affecting the LGBTQ community?  Drop us a note to let us know.  

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5 Ways You Should Be Using OutBüro as an Employer - LGBT Employees Rate Review Company Employee Branding OutBuro - Corporate Workplace Equality Gay Lesbian Queer Diversity Inclusion

5 Ways You Should Be Using OutBüro as an Employer

You likely already know that being an LGBTQ friendly employer is great for your business work culture and financial bottom line. OutBüro can be a tremendous resource to help you attract and grab top-tier gay, lesbian, bisexual, transgender, and queer (LGBTQ) talent. OutBüro was launched in mid-2018 by Dennis Velco leveraging the over 10 years of founding, growing, and moderating LinkedIn’s largest LGBT professional networking group with 45,000 global members. A large focus of OutBüro is to be growing resource for candidates to use the site to research employers, write and read reviews, network with other professionals, and find new job opportunities with LGBTQ inclusive and friendly employers. As an employer, effectively managing your organization’s presence on OutBüro can help you put your best foot forward with these candidates and support your HRC Corporate Equality Index scoring if on or seeking to be on that listing.

Check out a recent article about OutBüro on Forbes.com titled, “How OutBuro.com is Leading the Way for Career-Minded Employees”.

1. Showcase your company brand

If you haven’t done so already, sign up for a free user account and complete your personal professional profile. Afterward, you may either add the company for free with limited features or for a small fee add the company with full features and control of the company content. The full-featured listing allows you to indicate the LGBTQ inclusive benefits and policies you provide no matter your company size. For companies already on the HRC Corporate Equality Index (CEI) this is another opportunity for you to demonstrate you diverse, inclusive and welcoming work environment. For companies out of HRC’s scope, this is your opportunity to publicly show your support for your LGBTQ employees no matter your company size or location worldwide.

Full company listings provide the ability for a robust company description, photos, videos, social media links, and opportunity to showcase your LGBTQ inclusive policies, your employees and more.

2. Invite LGBTQ Employees to Rate Your Company

Get the accolades you deserve for making your company an awesome place to work. After your company listing is established, invite all your employees to come to OutBüro and rate your company from their unique LGBTQ perspective. This will demonstrate that in addition to having policies, your company is an outstanding place to work as an LGBTQ employee. This will be a great insight for future potential candidates and entice them to apply for your jobs. You are free to be creative and leverage postings on our site. Or contact us for employee marketing collateral about OutBüro.

The site is self-governing meaning inappropriate postings may be flagged for review. We also have company review guidelines and community standards.

Monitor and respond to reviews and interview feedback

OutBüro is the go-to and only site for employer reviews by LGBTQ employee. Launched in mid-2018 the site is growing. As members discover and read reviews at the start of their job search prior to speaking with a company recruiter or hiring manager you have the opportunity in influence their decision to work for your company knowing it is a welcoming and safe workplace that promotes diversity and inclusion.

Make it a point to monitor and respond to reviews and feedback on reviews as they are posted. Thank people for their time spent submitting a review, whether it is positive or negative overall, and address any complaints mentioned. While some complaints may be valid opportunities for improvement, others may be a matter of culture fit—so do your best to be transparent. Most job seekers find the employer perspective useful when learning about a company, and the majority say their perception of a company improves after seeing the company respond to a review.

3. Post Jobs

To achieve and maintain a 100% score on the HRC Corporate Equality Index the 2019 scoring requirements companies must now demonstrate they are actively recruiting within the LGBTQ community (requirement 3.C.1). OutBüro can be an active part when LGBTQ candidates are researching your employer brand, make it easy for them to find relevant job opportunities right on OutBüro. Users are either promote themselves professionally through connection and blogging on OutBüro, actively looking for jobs or would consider better opportunities. Since candidates have often researched organizations before submitting an application on general sites provide them the opportunity to learn more about you LGBTQ friendly work environment on OutBüro. They tend to be higher quality than those from other job boards who “spray and pray.”

Contact us to learn about our ability to capture your job posting directly from your current company job portal or provide a data feed.

4. Launch a Company Group

Start a group on OutBüro for current, past, and prospective employees no matter the company size. For large dispersed organizations, it is a great way for employees to connect while choosing their level of being public or anonymous off the company own network. Be the first to start another group about your industry to guide and shape the dialog as a leader.

5. Post Content

Increase your brand awareness with LGBTQ professionals. With a free OutBüro user account you may post content directly to our blog from your profile. Consider posting content such as press releases, industry news, LGBTQ employee profile features, LGBTQ employee resource group news, and events.

Conclusion

OutBüro is a growing valuable tool for gay, lesbian, bisexual, transgender, queer professionals for networking and as passive or active job seekers. It is also a quite valuable tool for employers. Candidates use the site to determine where they are interested in working, and your presence there can be the difference between attracting a top-tier candidate or losing them to a competitor.


Are you aware of an LGBT owned business or community non-profit we should inform our readers about?  Contact us with an LGBT owned business lead or news tip.

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