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 Women Small Business Owners Say They’re Happier Than Ever Being Their Own Boss, Despite Work/Life Balance Struggle and Ongoing Challenges

  •  According to a new Groupon survey of more than 600 women small business owners, 94% are happier than ever being their own boss
  • 64% of women small business owners reported they make just as much or more money than they did before running their own business
  • 76% of women who own their own business said they work more than the standard 8-hour workday, with the average owner working 12 hours a day
  • New Jersey, New York, Massachusetts, Ohio and California identified as the top states for minority women to state a business

CHICAGO–(BUSINESS WIRE)–Groupon, the go-to destination for local experiences, is encouraging everyone to celebrate October’s National Women’s Small Business Month. To make it easy to support and shop at women-owned businesses, Groupon is featuring approximately 2,000 women-owned businesses from across the United States. Groupon spoke with more than 600 women small business owners from around the United States to better understand why they decided to become their own boss and how they have remained resilient during the global pandemic.


Women Small Business Owners Say They’re Held to a Different Standard than Men

According to the survey results, women small business owners continue to face systemic challenges as a result of their gender. Fifty-four percent of women small business owners said they’re held to a different standard than their male counterparts when it comes to accessing capital, acquiring mentors and being taken seriously by their peers. Fifty-four percent of survey respondents also said that it’s harder for them to balance work and family life.

Women Put in the Work to be Their Own Boss

Despite these obstacles, nearly all women small business owners––an overwhelming 94%––are happy with their choice to work for themselves and ready to overcome any challenges thrown their way. Seventy-six percent of women small business owners work beyond the standard 8-hour work day, with the average owner working 12 hours a day. And this hard work is paying off, as 64% of women small business owners said they make as much or more money than they did before opening their own business.

“As one of the largest marketplaces of women-owned small businesses anywhere in the world, we’re excited and encouraged by the progress these entrepreneurs are making, and we’re focused on opening up new opportunities for women –– both internally and externally –– to create a Groupon that’s reflective of the world we want to live in,” said Groupon’s Chief Financial Officer Melissa Thomas. “We’re extremely proud of the fact that nearly 60%* of the small businesses on Groupon are owned by women, and we’re committed to ensuring these merchants come out of the pandemic stronger than ever.”

Increasing Awareness and Support for Women-Owned Businesses

According to the survey results, women small business owners have a clear plan and path to drive revenue and accelerate their recovery from the pandemic. The top ways that women-owned businesses are looking to increase profits are the following: growing their social media presence, leveraging sales, expanding inventory, taking advantage of government or small business organization loans and resources and running paid advertising campaigns.

Even before the start of the pandemic, many states invested heavily in education and financial programs to help foster the development and success of small businesses. After the pandemic hit, many states stepped up to help the businesses impacted by movement restrictions in the form of deferring sales tax payments and increasing financial support through state grants.

Groupon asked women small business owners to score their state based on three criteria: how easy it is for women to start their own businesses, support offered to women of color to start their own business and resources provided to help women-owned businesses recover from the pandemic. Based on the survey results, some states consistently showed up as going above and beyond for women entrepreneurs:

  • New York, New Jersey, Massachusetts, Florida and Ohio were the top states for women looking to start their own business.
  • New Jersey, New York, Massachusetts, Ohio and California were identified as the top states for minority women to state a business.
  • New York, Massachusetts, New Jersey, Florida and Colorado were the top states when it came to helping women-owned businesses recover from the devastating impact of COVID-19.

Taking Action

Groupon is urging consumers to celebrate National Women’s Small Business Month by supporting women-owned businesses in their local communities as well as by making a donation to help provide new women entrepreneurs with much needed capital. To find a women-owned business that you can support in your community, please visit gr.pn/wsbm.

*June 2021 Merchant Satisfaction Survey. Survey of active merchants conducted June 8-23

About Groupon

Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.

Contacts

Groupon

Nick Halliwell

[email protected]

Allison & Partners

Lexi Holden

[email protected]

For more media assets please visit here.

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The State of Black Business: New Survey Finds Progress, Challenges

  • Groupon and National Black Chamber of Commerce survey for National Black Business Month found nearly 80% of Black business owners say their businesses are better off than last year
  • Nearly three of four Black business owners say investment in Black-owned businesses still trails white-owned businesses
  • Groupon is helping consumers discover and patronize local, Black-owned businesses

CHICAGO–(BUSINESS WIRE)–Groupon, the go-to destination for local experiences, and the National Black Chamber of Commerce released their second annual survey of Black small business owners in recognition of August’s National Black Business Month. Groupon and the chamber spoke with 500 Black-owned small businesses and 1,500 consumers to gain a better understanding of how consumers’ shopping habits have forever changed since the racial reawakening that began in the United States last summer. According to the results, consumers are largely keeping their promises to spend a greater share of their wallet at Black-owned businesses, but challenges remain.


Nearly 80% of Black business owners said their businesses were better off than they were last year at this time and nearly 60% said their business is as good or better than it was prior to the pandemic. Seven out of 10 consumers said that they actively sought out opportunities to shop at Black-owned businesses and an equal number plan to continue to do so long term. Nearly 70% of consumers also said they find it helpful when a business identifies as Black-owned and approximately 60% said they would be willing to pay more if they knew a small business was Black-owned.

More than half of all Black business owners said that while there’s more attention on the concerns and needs of businesses owned by people of color, the overall environment is still quite challenging. Roughly three out of four Black business owners said capital investment still lags in comparison to their white counterparts. In fact, gaining access to capital investment was the number one concern among the businesses surveyed. Their ability to tap into government resources, recover from the pandemic, build a support network and hire enough staff, were the other top concerns cited. Ultimately, black business owners indicated that the system that sets them up for success or failure still has a long way to go and more than 75% of those surveyed feel as though they’re held to a different standard, which makes launching and growing a business as an entrepreneur even harder.

“Groupon recognizes the importance of being a brand that lives by its values, taking a stand for what’s right and leveraging our influence to drive positive change within our communities,” said Aaron Cooper, Interim CEO, Groupon. “Every merchant has worked hard to build a business that they can be proud of, and it’s important for us to understand the systemic barriers and biases that exist for marginalized communities. As a company, we’re committed to highlighting and championing Black-owned businesses and connecting them to our diverse customer base. While we’re making progress, we recognize that we have more work to do.”

Groupon is taking action in August and throughout the year to translate its support for Black-owned businesses into meaningful action:

  • The company has curated a collection of hundreds of Black-owned businesses across the United States and will be featuring these merchants across Groupon’s mobile, online and social channels throughout the month of August. In 2020, Groupon saw searches for “Black-owned” increase nearly 400% for the full-year vs. 2019. During Groupon’s 2020 Black Business Month campaign, units sold for businesses that identified as Black-owned and participated in the month-long event increased 44% compared to the previous month. To find Black-owned businesses that you can support in your community, please visit gr.pn/celebrate.
  • In addition, the company has partnered with Kiva.org––a renowned crowdfunding platform––to raise funds from consumers to support a Black-owned business fund that will help create opportunity and unlock investment capital for Black merchants across the U.S.
  • Groupon is also working with the National Black Chamber of Commerce to offer an online marketing and technology education session at the Illinois Chamber’s annual convention in September. The Groupon and chamber survey of Black-owned businesses identified social media, lack of a digital/online presence, consumer awareness, upfront costs and foot traffic as their biggest marketing challenges. Experts from Groupon will consult with business owners who are attending the convention.
  • On Aug. 22, Groupon is partnering with The Black Women’s Expo – BWE Next to feature 10 Groupon merchants as exhibitors. Each Black-owned business will have their own booth in the expo’s marketplace and Groupon will help promote and advertise their presence. Groupon will also have its own booth at the expo to help the company recruit diverse applicants from the estimated 30,000 attendees.
  • Finally, to help bring more attention to the disparities Black entrepreneurs face and resources available to help their businesses succeed, Groupon is joining forces with the Illinois Department of Commerce and Economic Opportunity (DCEO) to host a virtual panel discussion: Building Back Better: Charting Economic Recovery for the Black Business Community & Crafting the Roadmap for Access to Capital for Black Entrepreneurs. The discussion will take place on Aug. 25, 2021 at 10:00 a.m. CDT and will bring together a national audience of business, government and community leaders. For more information about the Groupon and Illinois Department of Commerce and Economic Opportunity virtual panels, please visit gr.pn/webinar.

“Over the past year we’ve made progress drawing attention to the needs and concerns of Black-owned businesses, but we know that we must do even better,” said Larry Ivory, chairman of the National Black Chamber of Commerce and president and CEO of the Illinois State Black Chamber of Commerce. “We’re grateful to companies like Groupon that are willing to listen to the concerns of our community and heed their responsibility to do more. By working together, we can help level the playing field for small Black-owned businesses, and we’re excited for Groupon to provide actionable and useful insights to our members.”

About the National Black Chamber of Commerce

The National Black Chamber of Commerce® was incorporated in Washington, DC in March 1993. The NBCC is a nonprofit, nonpartisan, nonsectarian organization dedicated to the economic empowerment of African American communities. In essence, the NBCC is on the leading edge of educating and training Black communities on the need to participate vigorously in this great capitalistic society known as America. The NBCC reaches 100,000 Black owned businesses. There are 2.6 million Black-owned businesses in the United States. Black businesses account for over $138 billion in revenue each year according to the US Bureau of Census. The National Black Chamber of Commerce® is dedicated to economically empowering and sustaining African American communities through entrepreneurship and capitalistic activity within the United States.

About Groupon

Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.

Contacts

Groupon

Nick Halliwell

[email protected]

For more media assets, please visit here.