WNBPA Womens National Basketball Players Association and Parity - OutBuro LGBT professional entrepreneur online networking community gay lesbian bisexual transgender queer supplier diversity

WNBPA, Parity Join Forces To Create Marketing Opportunities And Drive Revenue To WNBPA Players

ParityNow.co, a socially driven online marketplace, gives players direct access to greater revenue and collaboration with leading brands.

NEW YORK, Aug. 26, 2021 /PRNewswire/ — OneTeam Partners is proud to announce a multi-year partnership between the Women’s National Basketball Players Association (“WNBPA”) and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA.

Announced on Women’s Equality Day, the partnership will provide players the opportunity to quickly and seamlessly join the Parity online community of 600+ athletes across 40 sports and a growing list of brands. Parity’s clients already include brands such as MICROSOFT, Gainbridge, Morgan Stanley, Strava, Thule and Literati, since their launch in Q3 2020.

“If we are honest about our history, we recognize that the women’s movement has not always been inclusive,” WNBPA Executive Director Terri Jackson said. “Together with OneTeam Partners and Parity, we pledge to continue to break down barriers and commit to continue the fight for equality for women of color and all women.”

Authenticity is the key in the increasingly competitive influencer marketing space. By taking the extra step to unlock an athlete’s genuine interests and social advocacy and matching those interests and causes with potential corporate sponsors, Parity’s platform and focused approach facilitates more intentional and compelling brand marketing campaigns.

“The value that players of the WNBPA bring to brands through their authentic and powerful connections to their fans is a largely untapped resource,” said Parity co-CEO Minji Ro, who formerly served as commissioner of the New York City Gay Basketball League and a VP at Goldman Sachs. “We understand that these women are elite athletes, powerful advocates and leaders in their communities. We hope to  help move the needle for a more equitable revenue stream and an even higher profile.”

The move unites two national organizations catering exclusively to the advancement of women athletes. Established in 2020, Parity, powered by Evolution of Sports, drives revenue to women athletes, working toward pay equity in sport. Research estimates that women’s sports sponsorship accounts for only 0.4% of total sport sponsorship. The goal of the WNBPA partnership is to tackle the gender pay gap issue in professional sports sponsorship and develop a more socially responsible world in partnership with influential corporate brands. The WNBPA has historically fostered opportunities to amplify the voices and leadership of its members, who have led the way in professional sport in the constant fight for equality and justice.

“We could not be more excited about the synergies between the Players Association and Parity,” said WNBPA President Nneka Ogwumike. “We have a shared commitment to the financial stability of women athletes, but even more, we share a passion for equity and inclusion. On many levels, this partnership can help change the game for WNBPA members.”

The WNBPA and Parity already have a link in Seattle Storm guard Karlie Samuelson, who also works as the athlete engagement manager at Parity.

OneTeam Partners, the sponsorship and licensing partner of the WNBPA, facilitated the trend-setting partnership with the original introduction brokered by WNBPA President, Nneka Ogwumike. OneTeam is a global sports company unleashing the collective power of world-class athletes to drive business via group licensing, marketing, media and venture.

About Parity
Established by and for women’s sports advocates, Parity is revolutionizing the financial model for women athletes. With a current roster of 600 athletes from more 40 sports and more than 20 corporate partners, Parity unites data analytics and cultural relevance to match women athletes with sponsorship and revenue opportunities, primarily via social and digital media. To learn more about Parity, visit www.paritynow.co

About the WNBPA
The Women’s National Basketball Players Association is the union for current women’s professional basketball players in the WNBA. The WNBPA is the first labor union for professional women athletes. It was created in 1998 to protect the rights of players and assist them in achieving their full potential on and off the court. The WNBPA handles the negotiation of collective bargaining agreements, filing grievances on their behalf, and counseling players on benefits and post-WNBA career opportunities. The WNBPA also serves as a resource for current players, while they are competing internationally during the offseason. The WNBPA encourages players to participate in union activities – including executive leadership roles, team representative positions, and global community outreach initiatives.

About OneTeam Partners:
Formed in November 2019, OneTeam Partners is a joint venture between the National Football League Players Association (NFLPA), Major League Baseball Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming the way in which athletes interact with businesses across four verticals: licensing, marketing, content and investing. OneTeam represents a range of commercial business interests on behalf of the NFLPA, MLBPA, Major League Soccer PA, U.S. Women’s National Team PA, WNBPA, and U.S. Rugby PA.

SOURCE Parity powered by EOS

CONTACT: Alana Casner, Parity, Email: [email protected], TEL: 551.265.7491, www.paritynow.co


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Semaphore Launches Semaphore Syndication to Grow YouTube Creators’ Reach and Revenues on Facebook

Semaphore Syndication videos have already been watched for more than 1.3 billion minutes on Facebook

IRVINE, Calif.–(BUSINESS WIRE)–#AccountingSemaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators, today announced the public launch of its latest company and product line, Semaphore Syndication. Established in 2020, it has been operating in stealth mode with select creators.

Already, its syndicated content has generated over 1.3 billion minutes of watch time on Facebook in 2021, enabling its clients to significantly expand their audience on the platform. Along with the fast-growing watch time, it is on pace to generate more than $3 million in total revenue this year for clients.

“Semaphore clients know how to make compelling content for their audiences, but don’t always maximize how it’s used,” said Mike Bienstock, CEO of Semaphore. “For example, YouTube’s monetization programs are different from those of Facebook, and we are experts in navigating both. We offer a turnkey program for creators to reach a new audience on Facebook, a channel people are increasingly using to consume video content. We expect to generate $10 million dollars or more for creators next year on their syndicated content.”

To syndicate videos to Facebook and ensure maximum reach, Semaphore’s U.S.-based in-house editing team thoroughly edits YouTube videos to optimize content to match Facebook’s algorithm and format. As a result of the optimizations, syndicated videos created by Semaphore increase performance and audience growth.

For example, Cassandra Bankson, a skincare expert, medical aesthetician, and influencer with a social media following of over two million, saw dramatic increases of video views and followers. Views of her Facebook videos increased by over 25 million one-minute views within three months of working with Semaphore Syndication, with average view time growing by more than 600%, which led to her gaining 420,000 new followers on the platform.

“Before working with Semaphore Syndication, Facebook was an afterthought as I grew my YouTube and Instagram following,” said Cassandra Bankson. “Because I’m supported by a true partner in Semaphore, I’m now able to share my content on Facebook without any effort, enabling me to reach my audience while freeing up my time to focus on creating additional content for my community.”

When working with Semaphore, creators retain full ownership of their content, including their pages and videos, regardless of Semaphore’s editing and page management. Plus, creators can see project status in real-time, to always know exactly what is happening with their content. There are no long-term contracts, as they are for only six months and designed to protect Semaphore’s clients and the work they’ve created.

For more information about Semaphore Syndication, visit https://semaphorehq.com/syndication/.

About Semaphore – A Family of Companies

Semaphore was founded in 2002 and has grown exponentially over its 18-year tenure to include an innovative suite of services including accounting, tax preparation, payroll, insurance, brand, licensing management and syndication. Driven to offer best in class service through custom tailored support, Semaphore has earned the business of a diverse range of clientele with a niche for new media stars. Semaphore’s headquarters is located in Irvine, California where their team of seasoned professionals strive to see their clients thrive.

Learn more: SemaphoreHQ.com


James Gerber

Crackle Communications


[email protected]