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ParshipMeet Group Adds Hornet as New Livestreaming Partner

Company’s growing vPaaS Customer Base Includes Top Dating and Social Apps, Bringing Live Video to Millions of Users Globally

NEW HOPE, Pa.–(BUSINESS WIRE)–ParshipMeet Group, a leading provider of interactive dating solutions, today announced that it has enabled the launch of livestreaming video on Hornet through its vPaaS (video Platform as a Service) solution. Hornet, known as the world’s queer social network, has over 35 million diverse members as part of its community.

We continue to break new ground with our livestreaming video vPaaS solution,” said Geoff Cook, Co-CEO of ParshipMeet Group. “We make it easy for publishers to engage their audience with livestreaming video while monetizing via the Creator Economy.

Our vPaaS solution delivers not only livestreaming video, but also the creator management, gamification, and moderation, dramatically reducing expense and accelerating monetization. vPaaS provides a new solution to enable companies to grow revenue while enhancing their users’ experience. Now powering 10 apps, our livestreaming video solution has proven successful to a diverse set of customers. We look forward to bringing live video to the Hornet community and expanding our vPaaS footprint to more communities globally.”

Queer influencers now have even more ways to authentically express themselves by going live with their talents, their ideas, and their dreams,” says Christof Wittig, co-founder and CEO at Hornet Networks. “Our users have been waiting for this feature, and we’re super excited to finally ship Hornet Live and to offer a huge new revenue opportunity to queer influencers, while never compromising the safety and authenticity of LGBTQ people around the world.”

About ParshipMeet Group

ParshipMeet Group is an international market leader in online dating. With its uniquely diverse business approach, the company covers the whole spectrum of the online dating market, ranging from social dating with a strong entertainment component based on live video streaming, to serious matchmaking. ParshipMeet Group’s brand portfolio consists of internationally successful and established brands with complementary strengths. Social dating and entertainment apps MeetMe, Skout, Tagged, GROWLr, and LOVOO focus on social connections, entertainment, and community. Matchmaking services such as eharmony or European-based Parship use scientific methods to help people find their partner for a compatible, happy long-term relationship. Headquartered in Hamburg, Germany, the company currently employs a workforce of more than 1,100 in eight offices worldwide. www.parshipmeet.com

About Hornet

Hornet is the world’s queer social network with over 35 million diverse users, providing a community home base that is available anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, users feel comfortable sharing their experiences with friends who understand and validate their life. To find out more, please visit: hornet.com.

Contacts

Press Contact for The Meet Group

Kim Plyler

[email protected]

Press Contact for Hornet

[email protected]

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Semaphore Launches Semaphore Syndication to Grow YouTube Creators’ Reach and Revenues on Facebook

Semaphore Syndication videos have already been watched for more than 1.3 billion minutes on Facebook

IRVINE, Calif.–(BUSINESS WIRE)–#AccountingSemaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators, today announced the public launch of its latest company and product line, Semaphore Syndication. Established in 2020, it has been operating in stealth mode with select creators.

Already, its syndicated content has generated over 1.3 billion minutes of watch time on Facebook in 2021, enabling its clients to significantly expand their audience on the platform. Along with the fast-growing watch time, it is on pace to generate more than $3 million in total revenue this year for clients.

“Semaphore clients know how to make compelling content for their audiences, but don’t always maximize how it’s used,” said Mike Bienstock, CEO of Semaphore. “For example, YouTube’s monetization programs are different from those of Facebook, and we are experts in navigating both. We offer a turnkey program for creators to reach a new audience on Facebook, a channel people are increasingly using to consume video content. We expect to generate $10 million dollars or more for creators next year on their syndicated content.”

To syndicate videos to Facebook and ensure maximum reach, Semaphore’s U.S.-based in-house editing team thoroughly edits YouTube videos to optimize content to match Facebook’s algorithm and format. As a result of the optimizations, syndicated videos created by Semaphore increase performance and audience growth.

For example, Cassandra Bankson, a skincare expert, medical aesthetician, and influencer with a social media following of over two million, saw dramatic increases of video views and followers. Views of her Facebook videos increased by over 25 million one-minute views within three months of working with Semaphore Syndication, with average view time growing by more than 600%, which led to her gaining 420,000 new followers on the platform.

“Before working with Semaphore Syndication, Facebook was an afterthought as I grew my YouTube and Instagram following,” said Cassandra Bankson. “Because I’m supported by a true partner in Semaphore, I’m now able to share my content on Facebook without any effort, enabling me to reach my audience while freeing up my time to focus on creating additional content for my community.”

When working with Semaphore, creators retain full ownership of their content, including their pages and videos, regardless of Semaphore’s editing and page management. Plus, creators can see project status in real-time, to always know exactly what is happening with their content. There are no long-term contracts, as they are for only six months and designed to protect Semaphore’s clients and the work they’ve created.

For more information about Semaphore Syndication, visit https://semaphorehq.com/syndication/.

About Semaphore – A Family of Companies

Semaphore was founded in 2002 and has grown exponentially over its 18-year tenure to include an innovative suite of services including accounting, tax preparation, payroll, insurance, brand, licensing management and syndication. Driven to offer best in class service through custom tailored support, Semaphore has earned the business of a diverse range of clientele with a niche for new media stars. Semaphore’s headquarters is located in Irvine, California where their team of seasoned professionals strive to see their clients thrive.

Learn more: SemaphoreHQ.com

Contacts

Media
James Gerber

Crackle Communications

508-233-3391

[email protected]