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Influencer Marketing Leader, Captiv8, Aims to Help Diversify Industry by Launching DEI Initiatives Including Grant Which Offers Pro-Bono Services to BIPOC and LGBTQIA+ Small Businesses

SAN FRANCISCO, Sept. 30, 2021 /PRNewswire/ — Today, leading influencer marketing company, Captiv8, is announcing its public pledge to help Cr8 Change through programs such as a grant for minority-owned SMBs as well as mindful product updates with the goal of taking concrete, small steps to help lead greater DEI momentum and progress within the influencer marketing industry.

Influence Change Grant: applications are now open for Captiv8’s inaugural Influence Change Grant, which is designed to be a twice-yearly SaaS grant to support BIPOC and LGBTQIA+ owned small- to mid-sized businesses who are positively impacting their communities. Those selected will be provided free access to Captiv8’s SaaS influencer marketing platform, including discovery, workflow, intelligence, insights and measurement capabilities, as well as dedicated hours for strategic consulting with a team of in-house experts. In order to qualify, applicants must also meet the following criteria: be located in the United States, be non-for-profit or be a for-profit business with less than $10 million in annual revenue. The first deadline to submit is October 29, 2021, with the first recipients to be announced in December of this year. Captiv8 is currently dedicating over a half of a million dollars of value to this program to help support 10 companies in 2022.

Mindful Product Mapping: Captiv8 is also building features directly into its platform to encourage creator representation through expanded gender, ethnicity, and sexual orientation identification options. This will allow creators to self-identify in the most representative manner, and allow brands to partner with creators to diversify initiatives.

“The last few years have made it apparent that there is a need now more than ever for a culturally diverse and representative landscape in the influencer marketing industry. We know this change cannot happen overnight, but we want to make sure we’re dedicating ourselves to taking the right steps to ensure we’re making a positive impact for both creators, and the brands we work with,” said Krishna Subramanian, CEO, Captiv8. “Ultimately, we know that small steps lead to significant progress over time. As a minority-owned company ourselves, we have built our own foundation upon the diverse backgrounds, ethnicities, genders and excellence of our employees, and we want to help lay a similar, inclusive, foundation in others.”

Captiv8, itself, is a minority-owned company, with nearly 70 percent of the team identifying as BIPOC. Diversity extends to the highest levels, with 1 in 2 of its leadership team also identifying as BIPOC.

Those interested in learning more or applying for the Influence Change grant can visit here.

About Captiv8:
Captiv8 is a full service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

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SOURCE Captiv8


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ParshipMeet Group Adds Hornet as New Livestreaming Partner

Company’s growing vPaaS Customer Base Includes Top Dating and Social Apps, Bringing Live Video to Millions of Users Globally

NEW HOPE, Pa.–(BUSINESS WIRE)–ParshipMeet Group, a leading provider of interactive dating solutions, today announced that it has enabled the launch of livestreaming video on Hornet through its vPaaS (video Platform as a Service) solution. Hornet, known as the world’s queer social network, has over 35 million diverse members as part of its community.

“We continue to break new ground with our livestreaming video vPaaS solution,” said Geoff Cook, Co-CEO of ParshipMeet Group. “We make it easy for publishers to engage their audience with livestreaming video while monetizing via the Creator Economy.

“Our vPaaS solution delivers not only livestreaming video, but also the creator management, gamification, and moderation, dramatically reducing expense and accelerating monetization. vPaaS provides a new solution to enable companies to grow revenue while enhancing their users’ experience. Now powering 10 apps, our livestreaming video solution has proven successful to a diverse set of customers. We look forward to bringing live video to the Hornet community and expanding our vPaaS footprint to more communities globally.”

“Queer influencers now have even more ways to authentically express themselves by going live with their talents, their ideas, and their dreams,” says Christof Wittig, co-founder and CEO at Hornet Networks. “Our users have been waiting for this feature, and we’re super excited to finally ship Hornet Live and to offer a huge new revenue opportunity to queer influencers, while never compromising the safety and authenticity of LGBTQ people around the world.”

About ParshipMeet Group

ParshipMeet Group is an international market leader in online dating. With its uniquely diverse business approach, the company covers the whole spectrum of the online dating market, ranging from social dating with a strong entertainment component based on live video streaming, to serious matchmaking. ParshipMeet Group’s brand portfolio consists of internationally successful and established brands with complementary strengths. Social dating and entertainment apps MeetMe, Skout, Tagged, GROWLr, and LOVOO focus on social connections, entertainment, and community. Matchmaking services such as eharmony or European-based Parship use scientific methods to help people find their partner for a compatible, happy long-term relationship. Headquartered in Hamburg, Germany, the company currently employs a workforce of more than 1,100 in eight offices worldwide. www.parshipmeet.com

About Hornet

Hornet is the world’s queer social network with over 35 million diverse users, providing a community home base that is available anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, users feel comfortable sharing their experiences with friends who understand and validate their life. To find out more, please visit: hornet.com.


Press Contact for The Meet Group

Kim Plyler


Press Contact for Hornet


WNBPA Womens National Basketball Players Association and Parity - OutBuro LGBT professional entrepreneur online networking community gay lesbian bisexual transgender queer supplier diversity

WNBPA, Parity Join Forces To Create Marketing Opportunities And Drive Revenue To WNBPA Players

ParityNow.co, a socially driven online marketplace, gives players direct access to greater revenue and collaboration with leading brands.

NEW YORK, Aug. 26, 2021 /PRNewswire/ — OneTeam Partners is proud to announce a multi-year partnership between the Women’s National Basketball Players Association (“WNBPA”) and Parity, an online sponsorship platform for women athletes that aims to create strategic marketing opportunities and drive revenue for players in the WNBA.

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Announced on Women’s Equality Day, the partnership will provide players the opportunity to quickly and seamlessly join the Parity online community of 600+ athletes across 40 sports and a growing list of brands. Parity’s clients already include brands such as MICROSOFT, Gainbridge, Morgan Stanley, Strava, Thule and Literati, since their launch in Q3 2020.

“If we are honest about our history, we recognize that the women’s movement has not always been inclusive,” WNBPA Executive Director Terri Jackson said. “Together with OneTeam Partners and Parity, we pledge to continue to break down barriers and commit to continue the fight for equality for women of color and all women.”

Authenticity is the key in the increasingly competitive influencer marketing space. By taking the extra step to unlock an athlete’s genuine interests and social advocacy and matching those interests and causes with potential corporate sponsors, Parity’s platform and focused approach facilitates more intentional and compelling brand marketing campaigns.

“The value that players of the WNBPA bring to brands through their authentic and powerful connections to their fans is a largely untapped resource,” said Parity co-CEO Minji Ro, who formerly served as commissioner of the New York City Gay Basketball League and a VP at Goldman Sachs. “We understand that these women are elite athletes, powerful advocates and leaders in their communities. We hope to  help move the needle for a more equitable revenue stream and an even higher profile.”

The move unites two national organizations catering exclusively to the advancement of women athletes. Established in 2020, Parity, powered by Evolution of Sports, drives revenue to women athletes, working toward pay equity in sport. Research estimates that women’s sports sponsorship accounts for only 0.4% of total sport sponsorship. The goal of the WNBPA partnership is to tackle the gender pay gap issue in professional sports sponsorship and develop a more socially responsible world in partnership with influential corporate brands. The WNBPA has historically fostered opportunities to amplify the voices and leadership of its members, who have led the way in professional sport in the constant fight for equality and justice.

“We could not be more excited about the synergies between the Players Association and Parity,” said WNBPA President Nneka Ogwumike. “We have a shared commitment to the financial stability of women athletes, but even more, we share a passion for equity and inclusion. On many levels, this partnership can help change the game for WNBPA members.”

The WNBPA and Parity already have a link in Seattle Storm guard Karlie Samuelson, who also works as the athlete engagement manager at Parity.

OneTeam Partners, the sponsorship and licensing partner of the WNBPA, facilitated the trend-setting partnership with the original introduction brokered by WNBPA President, Nneka Ogwumike. OneTeam is a global sports company unleashing the collective power of world-class athletes to drive business via group licensing, marketing, media and venture.

About Parity
Established by and for women’s sports advocates, Parity is revolutionizing the financial model for women athletes. With a current roster of 600 athletes from more 40 sports and more than 20 corporate partners, Parity unites data analytics and cultural relevance to match women athletes with sponsorship and revenue opportunities, primarily via social and digital media. To learn more about Parity, visit www.paritynow.co

About the WNBPA
The Women’s National Basketball Players Association is the union for current women’s professional basketball players in the WNBA. The WNBPA is the first labor union for professional women athletes. It was created in 1998 to protect the rights of players and assist them in achieving their full potential on and off the court. The WNBPA handles the negotiation of collective bargaining agreements, filing grievances on their behalf, and counseling players on benefits and post-WNBA career opportunities. The WNBPA also serves as a resource for current players, while they are competing internationally during the offseason. The WNBPA encourages players to participate in union activities – including executive leadership roles, team representative positions, and global community outreach initiatives.

About OneTeam Partners:
Formed in November 2019, OneTeam Partners is a joint venture between the National Football League Players Association (NFLPA), Major League Baseball Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming the way in which athletes interact with businesses across four verticals: licensing, marketing, content and investing. OneTeam represents a range of commercial business interests on behalf of the NFLPA, MLBPA, Major League Soccer PA, U.S. Women’s National Team PA, WNBPA, and U.S. Rugby PA.

SOURCE Parity powered by EOSmt

CONTACT: Alana Casner, Parity, Email: alana@paritynow.co, TEL: 551.265.7491, www.paritynow.co


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Semaphore Launches Semaphore Syndication to Grow YouTube Creators’ Reach and Revenues on Facebook

Semaphore Syndication videos have already been watched for more than 1.3 billion minutes on Facebook

IRVINE, Calif.–(BUSINESS WIRE)–#AccountingSemaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators, today announced the public launch of its latest company and product line, Semaphore Syndication. Established in 2020, it has been operating in stealth mode with select creators.

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Already, its syndicated content has generated over 1.3 billion minutes of watch time on Facebook in 2021, enabling its clients to significantly expand their audience on the platform. Along with the fast-growing watch time, it is on pace to generate more than $3 million in total revenue this year for clients.

“Semaphore clients know how to make compelling content for their audiences, but don’t always maximize how it’s used,” said Mike Bienstock, CEO of Semaphore. “For example, YouTube’s monetization programs are different from those of Facebook, and we are experts in navigating both. We offer a turnkey program for creators to reach a new audience on Facebook, a channel people are increasingly using to consume video content. We expect to generate $10 million dollars or more for creators next year on their syndicated content.”

To syndicate videos to Facebook and ensure maximum reach, Semaphore’s U.S.-based in-house editing team thoroughly edits YouTube videos to optimize content to match Facebook’s algorithm and format. As a result of the optimizations, syndicated videos created by Semaphore increase performance and audience growth.

For example, Cassandra Bankson, a skincare expert, medical aesthetician, and influencer with a social media following of over two million, saw dramatic increases of video views and followers. Views of her Facebook videos increased by over 25 million one-minute views within three months of working with Semaphore Syndication, with average view time growing by more than 600%, which led to her gaining 420,000 new followers on the platform.

“Before working with Semaphore Syndication, Facebook was an afterthought as I grew my YouTube and Instagram following,” said Cassandra Bankson. “Because I’m supported by a true partner in Semaphore, I’m now able to share my content on Facebook without any effort, enabling me to reach my audience while freeing up my time to focus on creating additional content for my community.”

When working with Semaphore, creators retain full ownership of their content, including their pages and videos, regardless of Semaphore’s editing and page management. Plus, creators can see project status in real-time, to always know exactly what is happening with their content. There are no long-term contracts, as they are for only six months and designed to protect Semaphore’s clients and the work they’ve created.

For more information about Semaphore Syndication, visit https://semaphorehq.com/syndication/.

About Semaphore – A Family of Companies

Semaphore was founded in 2002 and has grown exponentially over its 18-year tenure to include an innovative suite of services including accounting, tax preparation, payroll, insurance, brand, licensing management and syndication. Driven to offer best in class service through custom tailored support, Semaphore has earned the business of a diverse range of clientele with a niche for new media stars. Semaphore’s headquarters is located in Irvine, California where their team of seasoned professionals strive to see their clients thrive.

Learn more: SemaphoreHQ.com


James Gerber

Crackle Communications



NBCU, Comcast Executive Takes Leadership Role at Influencer Marketing Platform CreatorIQ

Bethany Ellis will join the team as Chief People Officer to help manage the growing team and continue building a culture of inclusivity

LOS ANGELES–(BUSINESS WIRE)–CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of Bethany Ellis as Chief People Officer. In her role, the industry veteran will help manage the growing team and guide the company culture as CreatorIQ continues to experience massive, global growth.

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“After more than four straight years of 100% growth, our global team has evolved to the point where they need a dedicated, seasoned executive to manage them,” said Igor Vaks, CreatorIQ Founder and CEO. “Bethany is a dynamic leader who is passionate about people and their success. Bethany’s focus on culture, her track record of success and her vision for achieving business goals by putting people first will play a critical role in the next chapter of our CreatorIQ story.”

In her role as Chief People Officer, Bethany Ellis will continue to build and evolve the CreatorIQ culture, which was recently named Best Startup Employers in 2021 by Forbes and Best Places to Work via Built In for LA & NY. Prior to joining CreatorIQ, Bethany held similar roles at Fandango, Comcast, NBCU, and Boingo Wireless.

“We’re at a unique time to really embrace and learn from the tremendous change we’ve experienced over the past year and a half; an opportunity to shape the future of work for CreatorIQ and focus on creating a truly inclusive environment,” said Bethany Ellis, Chief People Officer at CreatorIQ. “I’ve been truly impressed with the emphasis the executive team places on its people first, client focus values. I’m excited to join at this time of explosive growth, and partner with team members of all levels to ensure CreatorIQ continues to be a great place to work.”

CreatorIQ’s enterprise software was recently named the #1 in-house influencer marketing platform by Forrester, with the highest possible scores in Influencer Data Access, Data Management, and Data Science Capabilities. The company has offices in 11 locations around the world, with investors like Unilever Ventures, TVC Capital, and Kayne Partners Fund.

About CreatorIQ

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.

Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, and Kharkiv (UA). For more information, visit CreatorIQ.com.


Mike Gasbara

Fabric Media