Alfred Verhoeven Marketing the Rainbow corporate lgbtq advertising commercial ads compiled and reviewed lgbt profrssionals networking community OutBuro entrepreneurs gay

Alfred Verhoeven: Marketing the Rainbow – Corporate LGBTQ Advertising

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Alfred Verhoeven, marketing consultant and Marketing Ph.D. candidate.    

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01:15 Brief intro by Alfred 

02:30 Alfred’s background includes a law degree and initially stubbled into marketing and has worked in corporate financial institutions yet has been in private practice for around 20 years so far. 

04:20 In the military, Alfred was a language specialist where he learned Russian working in the military intelligence realm.   

06:00 We discuss how both sales and marketing are areas where training helps to hone natural skills and abilities 08:00 Dennis shares a common connection via language learning, military intelligence, and a related story 

15:00 How to lose someone following you using 3 modes of transportation 

17:00 Alfred shares his inspiration to work on a Marketing Ph.D. and its focus titled Marketing the Rainbow – No one has done this study before 

19:00 How the stereotype of high wealth, disposal income, dual income no kids come from and how the original niche study has been incorrectly used and referenced.  See interview with Todd Evans of Rivendale Media.  https://outburo.com/spanning-95-of-lgbtq-print-online-media-rivendell/ 

26:00 Alfred discusses how and how the LGBTQ community became a focus for corporate marketing 

27:45 How LGBTQ persons often become caregivers due to often not having kids 

30:00 Alfred’s research is large and still growing but has focused the Ph.D. thesis to be manageable while providing the larger set of research articles through his website. https://marketingtherainbow.info/ 

31:00 Alfred discusses how companies stand for equality and how being inclusivity supports corporate profitability. 

34:50 The dangers of right-wing backlash and how it can turn around and benefit the company and has changed over time through social and legal advances 

36:00 How LGBTQ inclusive marketing is now pretty much mainstream and companies are pretty much foolish to not adopt inclusive marketing 

39:00 We chat about the evolution of LGBTQ equality acceptance. 

44:00 Alfred is taking the research content and creating articles outlining a company’s LGBTQ marketing history and journey.  See the website and YouTube channel listed below.   

51:00 We chat about past marketing mistakes and learning from them. 

To connect with Alfred find him on OutBüro here. https://outburo.com/profile/tawv/ 

Website: https://marketingtherainbow.info/

Check out his YouTube channel featuring LGBTQ marketing commercials.  

YouTube channel: https://www.youtube.com/c/AlfredVerhoeven 

Join me and Alfred on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies, and our employers who support LGBTQ welcoming workplace equality-focused benefits, policies, and business practices.  https://www.OutBuro.com 

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

Matt Skallerud_ Innovative, Pioneer, LGBTQ Marketing Leader lgbt out gay entrepreneur lgbtq business owners lesbian queer community OutBuro

Matt Skallerud: Innovative, Pioneer, LGBTQ Marketing Leader

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with serial internet marketing entrepreneur Matt Skallerud.   Matt founded one of the first internet websites focused on the gay community.  Within a short period, he also founded one of the first websites (gaywired.com 1995) for the lesbian community (shewired.com) both acquired by Here Media (2006) and no longer active.  Matt shares a bit of history surrounding the development of early LGBTQ web platform presence.  Matt shares how the LGBTQ were early adopters using sites to connect with others.   

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The experience he gained from those experiences led Matt to launch Pink Media (2008), a marketing firm specializing in helping corporations target and reach the LGBTQ community across all media platforms.  He and Pink Media has also been instrumental in bringing many live and virtual events, conferences, and symposiums regarding LGBTQ entrepreneurship with a keen focus on marketing SEO, and public relations (PR).  We further chat about the current changes in live events to leveraging online virtual events/conferences with a high production value contrasting the past of the logistics of live events versus virtual content that can reach thousands day and night.  Matt and Pink Media is continually experimenting to evolve their strategies.    

We discuss social media etiquette and properly using it for business networking with authenticity on sites like www.OutBuro.com and LinkedIn.  Recently even Gary Vee has been touting the opportunities on LinkedIn.  We share some stories of how some LinkedIn profiles are inappropriate as well as compare and contrast the value of social media sites and being very selective on what you post can actually increase engagement versus sharing low-quality content often.    In our conversation, Matt shares a bit of his entrepreneur journey along with current and future plans.  

Pink Media Matt Skallerud LGBTQ target audience marketing contemt social media seo banner ads lgbt community

To connect with Matt find him on OutBüro here. https://outburo.com/profile/mattskal/

About Pink Media

We integrate the power and reach of content & social media marketing with traditional online strategies including banner ads and e-mail campaigns. We merge PR, Advertising, Marketing & Social Media.

Social Media

  • #ILoveGay Network
  • Hyper-targeted social media advertising
  • LGBTQ Influencers
  • LGBTQ Influencer Opportunities
  • Content Marketing
  • Social Media PR
  • Social Media monitoring and analytics

Advertising

  • Hyper-Targeted, Programmatic Advertising
  • Hyper-Targeted Email Marketing
  • Mobile Advertising
  • Business to Business Advertising
  • Market Specializations
  • Advertising RFPs

Search

  • SEO services
  • Keyword search term marketing on Google,
        Bing and other search platforms
  • SEO Monitoring and analytics

Video

  • Pre-roll and other forms of video advertising
  • OTT video advertising
  • Video as content in social media marketing
  • Custom video packages

Events

  • Pink Media Receptions
  • LGBTQ Week NYC
  • LGBTQ New Media Expos & Conferences
  • Event Sponsorship
  • Our Pride Sponsorships + Corporate Work

Join me and Matt on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.  https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco.  https://outburo.com/profile/dennisvelco/

OutBuro Voices 1-34 Todd Evans CEO Rivendell Media out gay entrepreneur lgbtq business owners lesbian queer online community lgbt professionals

Spanning 95% of LGBTQ Print & Online Media: Rivendell

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Todd Evans, CEO of Rivendell Media.

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Rivendell Media has over 42 years of being an integral part of the LGBTQ community. It represents around 95% of all LGBTQ print and online media in the United States and Canada. They help media companies grow and stay alive by bringing advertising to newspapers, magazine publications, and websites. If it weren’t for Rivendell’s consolidated approach many local LGBTQ newspapers, magazines and websites would otherwise struggle and have to staff their own advertising sales representatives.

39:45 Todd says, “I read every LGBTQ publication in America, Canada and around the world and there is nothing like your site (OutBüro). There is nothing business-oriented amongst LGBTQ media where you can really share. I highly encourage everyone to get involved especially if you are business-minded. Business is what has moved our market (issues) forward.”

The founder of Rivendell was originally a music promoter. He promoted Jefferson Airplane and Elton John. He toured with Elton John’s first American tour promoting his concerts in all the city gay newspapers they could reach. After Elton’s tour, the founder turned all those new contacts into a new business opportunity. For the full story on the company, history listen-in as Todd Evans gives great insights. Brands go to Advertising Agencies to strategies on marketing campaigns and design creatives. Then the market agencies work with Rivendell to reach the LGBTQ audience through all the LGBTQ media properties they represent. In a broad yet consolidated approach. Todd Evans is driven by a cause of equality. They know they help media companies be able to cover the news and topics that are important to the community. We have a great conversation about the impact of LGBTQ media. The consolidation of advertising buy makes advertising in LGBTQ media doable and desirable. Alone even the largest of LGBTQ media is smaller than most traditional national media campaigns would pay attention to. Most alGBTQ media is local. If advertising agencies had to themselves track down and buy from each local media companies to get the volume they want, the work to do so would be cost-prohibitive. So Rivendell with all their relationships makes it easy for brands and their ad agencies to do business with LGBTQ media. Your signup, subscription, and views of LGBTQ newspapers, publications and website is vitally important. They depend on advertising to remain in business. Listen to Todd’s explanation. Todd chats about how LGBTQ media is adapting to survive the COVID pandemic panic and those large advertisers that kept advertising which kept the lights on for many.

Connect with Todd on OutBüro. https://www.outburo.com/profile/toddrivendellmedia-com/

Join Todd on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://www.outburo.com/profile/dennisvelco