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Build Your Business and Personal Brand in the LGBTQ Business and Professional Community

We’re Looking for LGBTQ Content Authors Who Write About Business and Industry! 

We are seeking people just like you to contribute content about your business or organization, business practices or specific industries targeting the LGBTQ business owner, entrepreneur startups and professional community.

Since 2007 OutBüro has built LinkedIn’s largest LGBTQ professional networking group with over 44,600+ global members as of Feb 2018 who are eager to learn from and interact with your content.  OutBüro has launched a dedicated independent platform to bridge the LGBTQ business, entrepreneur and professional community in a way that is like no other.  The LinkedIn group is now a service of and extension of the OutBüro main site.

You’ll be the attributed author and all submitted articles will be linked to your OutBüro profile gaining you and your business social love.

Not only do we have a robust social sharing platform along with community interaction your articles may be promoted in the OutBüro on Linked group with over 44,600+ global members.

Get Started

Access to contribute content/articles on OutBüro requires you to be registered and logged in to submit.  Being a site member is free.

We’d love to have you be a part of this large and growing community.  Join Now.  Publish your article in 15 minutes from now after completing your profile.

 

Submit content in the following categories yet not limited to these:

  • Business news involving LGBTQ owned businesses – news, information and press releases
  • Business owner & Entrepreneur stories
  • Business launch, announcements and reviews
  • Press Releases
  • Best practices in all business areas
  • Job seeking and related topics – resume tips etc.
  • Talent management and best practices – recruiting, hiring, coaching, diversity & inclusion
  • Business startup process and tips
  • Business management
  • Finance management – business and personal
  • Finance – business funding
  • Investing
  • Marketing – local and social media
  • Life balance – health, dating/family and social
  • Entrepreneur stories – from the small one-person companies to the large
  • Dealing and overcoming business and personal challenges from the LGBTQ perspective
  • Personal and career development
  • How to guides
  • Service and product reviews – about LGBTQ owned businesses and companies seeking the LGBTQ community
  • Product tutorials
  • Business and community leadership stories
  • Arts and Entertainment from the business perspective
  • Politics as it relates to business and directly the LGBTQ community
  • Resource guides
  • Legal matters – business and personal legal advice and news
  • We recognize that solo entrepreneurs from dog sitters to fine artists have business needs
  • we welcome additional content area ideas

As much as possible we’d like the content to be LGBTQ focused but realize not all business management content is required to be so.  For SEO key site-centric terms should be included to overall boost the site and thus visibility of your content as able.

Start a Group

In addition to providing articles how about consider being the first to start a company/organization or topically focused group on OutBüro so that you may lead the conversations there.  In addition, Group Admins on OutBüro have the ability to directly message all group members providing you great privilege if not abused.

What we are NOT seeking

  • Who’s hot – No shirtless or nearly nude images of any kind permitted on the site.  We aim to be a Fortune 500 level office friendly site and so do not want any images that could land one of our members in the HR department for inappropriate office content or sexual harassment allegations.  Keep it professional.
  • Social gossip columns – what “reality-star”, said what.   Sorry, Housewives of Atlanta.
  • Dance party promotions – although content from the business perspective of starting, promoting, managing, etc is welcomed.
  • Fashion/music not directly related to the LGBTQ community.  Just being an LGBTQ icon doesn’t qualify.  Sorry, Cher.
  • Society news not related to the business or professional side of life – who is dating who.  Sorry, Kardashian clan.
  • Politics not directly related to the LGBT community

Author Guidelines

  1. First, check out our site to see if your subject has already been covered.  If so can you put another perspective on it or add to the topic?
  2. We only accept quality content that is relevant to our website.
  3. Your post must be expertly written and your voice should be friendly, yet informative.
  4. The post’s structure must contain subheadings, lively featured images, and be easy to navigate.
  5. Your articles should be a minimum of 800 words and cover the topic in detail.
  6. All submissions must be original and must be written specifically for the OutBüro audience. That means your article should not have appeared on any other website.
  7. If your images are not in the public domain, credit the source.
  8. Articles should include external links to other quality articles or research, when they are relevant and add value to your post.
  9. Authors should have a complete profile, so your photo will show up in the author box and on comments.

Regarding Copyright

See User Agreement.

Comments

Our most popular articles receive many comments and we’re
quick to respond to our reader’s questions and suggestions.
We expect no less from our Authors to engage with article comments in a timely and professional manner according to our Community Policy.

All authors receive an email when we approve a new comment. When you answer your comments you’ll get more exposure, it will improve your post’s
SEO, and will help out your readers.

Questions?

Use the Contact form under the Support menu.

 

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OutBuro - 10 LGBTQ Corporate Equality Ratings Employer Reviews Monitoring Workplace Diversity Inclusion Recruitment Marketing Branding LGBT Professionals Entrepreneurs Community

LGBT Business and Non-Profit Leaders: Create Buzz and SEO Love

Getting coverage for business launch, new service, successes, and milestones can be difficult. Press releases are still an essential part of getting the word out about your business or organization. Using press release distribution services are great, but no certainty that your press release will see the light of day or be targeted to the LGBT professional community you seek.

OutBüro is the fastest growing LGBT professional and entrepreneur focused website with great page ranking. On OutBüro you have a platform to promote your business/organization in many ways. We’ll always remain professionally focused office friendly even if that means excluding some segments that have plenty of coverage elsewhere. Your news will not be competing with circuit party ads or Hollywood gossip.

Free Press Release Submission – Self Serve

After joining OutBüro for free, complete your personal profile. On your profile, you have the ability to submit articles to promote your business products, services and industry similar to submitting articles on LinkedIn. After your submitted article is reviewed and approved it will become part of the OutBüro main blog. Be sure to choose the category “Press Release” and other categories as pertinent. Contact us to potentially add categories. Be sure to add a great captivating featured image too.

Press Release – Full SEO Optimization and Leverage the OutBüro Growing Online Universe

At OutBüro we know how to maximize the search engine results for your press release. We leverage full-page text and image optimization techniques targeting the LGBT professional and entrepreneur. We can do the same to expand that to your niche market if not solely LGBT focused. Not only would it appear branded on our blog, we’ve built an off-site social media distribution network that includes our own LinkedIn LGBT Professional Networking Group with 45,000 global members. Submit your press release for a small fee to cover the cost of our time in editing, SEO optimizing, image cost and image editing and our time is socially promoting your news.

Create A Group on OutBüro

You are amazing at what you do. Demonstrate it by being a leader on OutBüro. Start a business/organization, industry or topic-focused group in where you are the group administrator. Post regularly, invite your network to it and engage your audience. As your group grows and you engage you will be viewed as the leader in your field and can turn that into opportunities.

Online LGBT Business Citation

Add your LGBT company/organization or company seeking LGBT employees to the OutBüro company directory. After joining OutBüro, anyone may add a company/organization of any size and anywhere in the world for free. The free listing has limitation such as no website URL, no social media links and cannot list if they have LGBT friendly company policies. Gain the full features and demonstrate your support of the LGBT community with a full feature listing. There is a non-profit rate with full feature too.

Employee/Volunteer Engagement

After adding your company OutBüro company directory invite staff and volunteers to join OutBüro and rate/review your business/organization from their LGBT employee/volunteer perspective. Additionally add your business QueerReviews business listing for customers/clients to rate/review your organization, its products or services from a public perspective. Have them share what a great experience they have working for you. We have company review guidelines and moderate when necessary.

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OutBuro - 10 LGBTQ Corporate Equality Ratings Employer Reviews Monitoring Workplace Diversity Inclusion Recruitment Marketing Branding LGBT Professionals Entrepreneurs Community

How LGBT Entrepreneurs Use OutBüro to Increase Online Trust Authority and Page Ranking

Have you searched for your business on Google, Bing, or Yahoo and wonder how your competitors are ranking higher than your business?  There are many factors that come into play such as:

Get Focused to Improve Your LGBT Business Search Rankings

Today LGBT Entrepreneurs must focus on gaining high-quality backlinks surrounded by topically focused keywords from domain authority sites.  OutBüro is laser-focused on being a niche domain authority for LGBT business owners and professionals in it’s growing community.

Marketing today is part science and part art.  For the LGBT entrepreneur and businesses desiring to target the GBLT community OutBüro provides an opportunity to focus on results.  Your results will improve the more you leverage the many features and benefits it currently provides and as new features roll out.

If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.

Building LGBT Business Online Trust Authority

OutBüro should be a part of your business online trust authority strategy.  Your profile provides the opportunity to tout your skills in a description.  Additionally as described below it provides a place to link your profile from 30 high-ranking domain authority websites and an open text area to associate an unlimited number of other social media and industry-specific profiles.   As OutBüro continues to grow in size and business-related content your profile and business listing on OutBüro will continue to grow in value to your overall online marketing presence, trust, and website ranking.

When building online trust Google, Bing, and Yahoo want to see more than a profile listing.  To supercharge your online trust rating you must choose the platforms that are meaningful for you and your brand.  Then take the time to really engage with other users of the sites.  This means connecting with others via “friending”, following, getting followers, and commenting in a meaningful manner on what others post.  This activity creates content-rich link juice that drips to your site.  I recommend scheduling time on your work calendar at least weekly to visit each site, post, like, connect, and comment.

Completing an OutBüro profile requires only a Free level site membership.  However, a Premium Member level will provide even more features and capabilities.

When backlinking from OutBüro or any other site, be sure to mix it up.  Don’t only point to your main site’s URL home page.  Also, link to your inner pages.  Those inner pages might be your about us page, a contact us page, an FAQ page, a services page,  and your cornerstone key content.  Cornerstone pages are those pages and blog postings that really get to the heart of what your business is about, the ones you are most proud of, and the ones you internally link to most often from other pages or postings.

To further juice it up, consider stacking your linking.  From your LinkedIn profile provide links to your Behance and OutBüro profiles in addition to your primary website.  From YouTube link to your LinkedIn and OutBüro profiles and so forth.  This stacking supercharges your interconnected whole internet presence taking increasing your authority.  As the saying goes, a rising tide raises all boats.

High Doman Authority Sites to Consider

In addition to creating your profile on OutBüro, below a 12 high ranking domain authorities, to get you started on the right track:

Facebook - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking  1) Facebook.com (DA 100) This is kind of a “duh factor”.  A must have.  It is one of the most trusted and used websites in the world.
Twitter - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 2) Twitter.com (DA 100) Recently this has come into great focus with the current US President using it as a communication platform.  Like him or not, this is a highly used site that has super credibility and trust.
YouTube - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 3) YouTube.com (DA 100) Owned by Google, a YouTube channel allows you up to 5 links in the profile along not to mention all the opportunity on each video posting you upload but also when commenting on other videos.
Google Business - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 4) Google.com/business (DA 100) For local SEO, every business needs a Google Business page.
LinkedIn - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 5) LinkedIn.com (DA 100) The most popular general business networking website.  It’s a must and you Pinshould also join OutBüro on LinkedIn – it’s first and largest LGBT professional networking group.
Pintrest - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 6) Pinterest.com (DA 100) This is not for every business, but if it is for you, it’s been a powerhouse ever since it launched.
Reddit - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
7) Reddit.com (DA 99) As the most popular social booking marking sites, Reddit is a wonderful tool to leverage.
StumbleUpon - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
8) Stumbleupon.com (DA 98) A great social bookmarking websites that is popular and commands a very high authority.
Vimeo - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 9) Vimeo.com (DA 98) One of the most popular video-sharing websites just behind YouTube, Vimeo is awesome because it allows you to add lots of backlinks to your profile.
AboutMe - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 10) About.me (DA 90)  Here you can display your talents and link back to your many other social properties.
SoundCloud - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 11) Soundcloud.com (DA 93) If you have audio to share or just want to listen to some independent tunes, this is a great website to have in your tool chest.  From your profile, you can set up lots of backlinks too.
Scribd - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 12) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter.
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LGBT Entrepreneurs Focus on SEO to grow business

As a business owner, it’s important you understand that ranking highly in search engines is vital for your website. In fact, it could be your golden ticket to immense profits. But how? The answer is search engine optimisation (or SEO).

As an LGBT entrepreneur SEO improves website’s visibility

SEO is the process of making your website visible in search engine results pages (or ‘SERPs’ as they’re often called). And what a process it is. The Google algorithm considers over 200 factors when determining what websites to show for a certain search term.

It all starts with your website. Google sends out automated ‘robots’ (also called ‘spiders’ or ‘crawlers’) to visit every accessible page on every website across the internet. These robots gather information on each webpage and store it all on the many Google servers located around the world. This way when someone searches for a term related to your site, the Google algorithm goes to work, processing all the information that has been collected from your site and similar sites. It then determines which sites are most authoritative and relevant to query. The results are presented in the form of an ordered list, with the best options at the top.

If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.

 

To simplify things, think of the web like your local library. Your site is a new book that has just arrived and the librarian is the Google robot. She gets familiar with your book and determines the most logical section to display it in. A visitor comes to the library and they aren’t aware your book exists but they’re interested in the genre or topic. So they head to the relevant section, explore the different titles and eventually decide to check out your book because it’s just what they’re looking for. Success!

SEO is constantly evolving as an LGBT Entrepreneur – Keep Up!

Website owners have been thinking about how to make their sites rank in search engines since the rise of the internet in the 1990s. Along the way, some SEO practitioners figured out ways to trick the algorithm into thinking their site was more relevant and authoritative than it actually was. This type of optimization was coined ‘black hat SEO’. It quickly became frowned upon due to the negative experience it created for web users. Some SEO techniques were originally acceptable (known as ‘white hat’) but moved into the black hat category as they became overused or as the web matured.

Search engine algorithms are consistently updated to make black hat techniques less effective. SEO is always in a state of evolution – so it’s important to remember that what mattered a few years ago could now be less effective or completely discouraged. If the Google crawlers identify black hat SEO on your website, your site could be penalized and drastically drop in search engine rankings. The best way to avoid black hat SEO is to always ask yourself if you are improving the experience on your site or providing valuable and original information. If the answer is ‘yes’, you can feel confident that your website is search-engine friendly.

Seven ways to optimize your LGBT Business website for search engines

If you ever tried to learn about SEO, you’ve likely heard dozens of different things you should do. It can be overwhelming trying to figure out where to start.

The best place to begin is with the list below:

  1. Keywords
    These are the queries that your prospects would likely search for when looking at your type of business. Start by coming up with the obvious ones and then use a keyword research tool to identify other terms that could direct people to your site. You can get an idea of how competitive terms are and how often they’re searched for and go from there. Once you have your keyword list determined, you need to make sure these terms exist throughout your site. It’s important not to overuse keywords – search engines will penalize any content that looks spammy. Aim for roughly 2 percent keyword density.
  2. Page copy
    It should contain your keywords but be sure not to overdo it. The Google crawlers read text just like us humans do, so it’s more important that copy is readable and well-written. Many people use their keywords too much in their website copy, thinking they are really letting Google know what terms they want to rank for. In reality, they are writing poor copy which makes for a bad experience on their website and can actually hurt their site’s ranking. Before you publish a new page, double-check your copy. If your grammar school English teacher wouldn’t like it, neither will search engine crawlers. See our article on Content Marketing.
  3. Title tags
    This is the copy the appears as the clickable link in SERPs and in the tab of most web browsers. It acts as the title for each individual page so it carries a lot of weight with search engines. You’ll need to make sure each title tag is unique, contains relevant keywords, and follows a consistent format across your site. It’s best practice to include a keyword specific to the page. If you have space you should also include your brand name. It’s best to use a hyphen (-) or a vertical bar (|) to separate keywords from your brand name. Keep copy to under 55 characters to make sure it’s not too long to display.
  4. Heading tags
    There are six different heading tags you can use (from H1 to H6). H1 is the most important heading tag to search engines and should be applied to the page headline. It’s important not to use the H1 tag more than once per page, as it could result in an over-optimization penalty with Google. The other title tags can be used multiple times on a single page. On a page that contains a lot of copy, the H1 tag can act as the headline and H2s can be applied to each sub-headline. This format sends signals to the search engine crawlers, while also making for strong user experience by breaking text into separate sections.
  5. URL structure
    URLs present another opportunity to showcase your keywords to search engines. Be sure they’re included in the resource path – or the part of the URL that comes after the domain name or /. It’s best practice to use all lowercases and hyphens to separate words when optimizing URLs. Here’s a good example: rockyardshoes.com/running-shoes.
  6. Images
    Search engine crawlers can’t see images like humans so they rely on the code behind the image to understand what it is being displayed. They gather information from the alt tag, image title and filename.
    • Alt tag text is the copy shown in place of an image when it can’t be displayed – perhaps it failed to load, or the user is visually impaired and uses a screen reader. You should provide a brief explanation of the image for alt tag text. For example, ‘Woman wearing running shoes’.
    • The image title is the copy that appears when you hover the mouse over an image. The copy should build on the description the alt tag text provides. Think of it like an image caption. For example, ‘Orange running shoes for women’.
    • The filename is the name applied to an image when it’s saved. For example, image337.png isn’t great. But running-shoes-women.png is. Take a moment to make sure it is descriptive and only use lowercase text and separate words using hyphens.
  7. Meta descriptions
    A meta description may seem daunting – but it’s just a name for the two lines of text that appear in search engine result pages under the clickable link and URL. If you don’t provide Google with a meta description, then it will display random text from your page that may mean nothing to a user. Meta descriptions no longer factor into search engine rankings, but they can help encourage searchers to visit your site by providing a preview of what’s in store. It’s best to keep the copy under 150-155 characters and to include a call to action. For example, ‘Start your free trial today’.

Updating your website usually requires editing HTML code. However, many modern content management systems, like Squarespace or WordPress, enable you to build and edit a website with no coding knowledge.

Commit to SEO for the long haul

Once your website is optimized for search engines, you’ll need to form an on-going SEO strategy. This is the hard part of SEO but it’s what will separate you from your competitors. Think of it like going to the gym. You need to devote time and energy, stick to a plan, and patiently wait for results.

 

Three ways to provide visitors with great content

For the people at Google, the internet is all about the exchange of information. This means that the Google algorithm places a lot of weight on the quality of the content on your site how often you publish it.  See our article on Content Marketing

Content is a blanket term that refers to the descriptive copy on your webpages, in addition to blog posts, articles, case studies, videos, infographics, slideshows and so on. Anything that provides valuable information and is accessible to search engine crawlers is considered content.

The key to producing great content for SEO purposes is to make it fresh, relevant, and unique.

  1. Publish fresh new content frequently
    This shows Google that your website is still active. Old content quickly goes stale if it’s in a prominent area of your site.
  2. Keep content relevant
    Your content should be related to your website and what your business offers. Don’t stray off-topic. It could confuse search engine crawlers, as well as visitors to your site.
  3. Always be unique
    You should present information that is not available on other websites or at least in a different form than it exists on other websites. Never copy and paste content from other sites onto yours. It will do more harm than good.

The importance of inbound links

Links on other websites that point back to yours are known as ‘inbound links’ and play a huge role in obtaining favorable search engine rankings. If the web is all about exchanging information, then inbound links are essentially other sites endorsing what your site has to say.

Not all inbound links are created equal in the eyes of Google though. A single link from a major website like nytimes.com or bbc.co.uk can provide value equivalent to a dozen links from average websites.

Creating great content and obtaining inbound links go hand and hand. When you write a great blog post or guide, it’s going to influence Google crawlers. It’s also going to impress visitors to your site, who will want to share it on social media and link to it on their own websites.

Be visible to local searchers

If you run a brick-and-mortar business, you want your website to convince people in your community to visit in person. Optimizing your site to appeal to people close to you is known as local SEO.

Be sure to include your location in your main keywords. If you run a seafood restaurant in Boston, you’ll want to be sure that your website is visible to local searchers seeking a seafood restaurant. You’ll want to optimize around the term ‘seafood restaurant Boston’ in order to let Google know where your restaurant is located.

It’s also important to sign up for a Google My Business account. This ensures that your business contact information is consistent across Google search, Maps and Google +. It also gives your business a greater presence in search results. Your customers can leave reviews, which naturally attracts new customers.

SEO will help your website succeed

As you can see, putting in place a strategy is essential if you want your business to succeed online. If you constantly improve your website and publish great content then you will have a better search engine ranking than your competitors. It’s that simple.

 

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