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Influencer Marketing Leader, Captiv8, Aims to Help Diversify Industry by Launching DEI Initiatives Including Grant Which Offers Pro-Bono Services to BIPOC and LGBTQIA+ Small Businesses

SAN FRANCISCO, Sept. 30, 2021 /PRNewswire/ — Today, leading influencer marketing company, Captiv8, is announcing its public pledge to help Cr8 Change through programs such as a grant for minority-owned SMBs as well as mindful product updates with the goal of taking concrete, small steps to help lead greater DEI momentum and progress within the influencer marketing industry.

Influence Change Grant: applications are now open for Captiv8’s inaugural Influence Change Grant, which is designed to be a twice-yearly SaaS grant to support BIPOC and LGBTQIA+ owned small- to mid-sized businesses who are positively impacting their communities. Those selected will be provided free access to Captiv8’s SaaS influencer marketing platform, including discovery, workflow, intelligence, insights and measurement capabilities, as well as dedicated hours for strategic consulting with a team of in-house experts. In order to qualify, applicants must also meet the following criteria: be located in the United States, be non-for-profit or be a for-profit business with less than $10 million in annual revenue. The first deadline to submit is October 29, 2021, with the first recipients to be announced in December of this year. Captiv8 is currently dedicating over a half of a million dollars of value to this program to help support 10 companies in 2022.

Mindful Product Mapping: Captiv8 is also building features directly into its platform to encourage creator representation through expanded gender, ethnicity, and sexual orientation identification options. This will allow creators to self-identify in the most representative manner, and allow brands to partner with creators to diversify initiatives.

“The last few years have made it apparent that there is a need now more than ever for a culturally diverse and representative landscape in the influencer marketing industry. We know this change cannot happen overnight, but we want to make sure we’re dedicating ourselves to taking the right steps to ensure we’re making a positive impact for both creators, and the brands we work with,” said Krishna Subramanian, CEO, Captiv8. “Ultimately, we know that small steps lead to significant progress over time. As a minority-owned company ourselves, we have built our own foundation upon the diverse backgrounds, ethnicities, genders and excellence of our employees, and we want to help lay a similar, inclusive, foundation in others.”

Captiv8, itself, is a minority-owned company, with nearly 70 percent of the team identifying as BIPOC. Diversity extends to the highest levels, with 1 in 2 of its leadership team also identifying as BIPOC.

Those interested in learning more or applying for the Influence Change grant can visit here.

About Captiv8:
Captiv8 is a full service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and effective content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.

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SOURCE Captiv8

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ParshipMeet Group Adds Hornet as New Livestreaming Partner

Company’s growing vPaaS Customer Base Includes Top Dating and Social Apps, Bringing Live Video to Millions of Users Globally

NEW HOPE, Pa.–(BUSINESS WIRE)–ParshipMeet Group, a leading provider of interactive dating solutions, today announced that it has enabled the launch of livestreaming video on Hornet through its vPaaS (video Platform as a Service) solution. Hornet, known as the world’s queer social network, has over 35 million diverse members as part of its community.

We continue to break new ground with our livestreaming video vPaaS solution,” said Geoff Cook, Co-CEO of ParshipMeet Group. “We make it easy for publishers to engage their audience with livestreaming video while monetizing via the Creator Economy.

Our vPaaS solution delivers not only livestreaming video, but also the creator management, gamification, and moderation, dramatically reducing expense and accelerating monetization. vPaaS provides a new solution to enable companies to grow revenue while enhancing their users’ experience. Now powering 10 apps, our livestreaming video solution has proven successful to a diverse set of customers. We look forward to bringing live video to the Hornet community and expanding our vPaaS footprint to more communities globally.”

Queer influencers now have even more ways to authentically express themselves by going live with their talents, their ideas, and their dreams,” says Christof Wittig, co-founder and CEO at Hornet Networks. “Our users have been waiting for this feature, and we’re super excited to finally ship Hornet Live and to offer a huge new revenue opportunity to queer influencers, while never compromising the safety and authenticity of LGBTQ people around the world.”

About ParshipMeet Group

ParshipMeet Group is an international market leader in online dating. With its uniquely diverse business approach, the company covers the whole spectrum of the online dating market, ranging from social dating with a strong entertainment component based on live video streaming, to serious matchmaking. ParshipMeet Group’s brand portfolio consists of internationally successful and established brands with complementary strengths. Social dating and entertainment apps MeetMe, Skout, Tagged, GROWLr, and LOVOO focus on social connections, entertainment, and community. Matchmaking services such as eharmony or European-based Parship use scientific methods to help people find their partner for a compatible, happy long-term relationship. Headquartered in Hamburg, Germany, the company currently employs a workforce of more than 1,100 in eight offices worldwide. www.parshipmeet.com

About Hornet

Hornet is the world’s queer social network with over 35 million diverse users, providing a community home base that is available anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, users feel comfortable sharing their experiences with friends who understand and validate their life. To find out more, please visit: hornet.com.

Contacts

Press Contact for The Meet Group

Kim Plyler

[email protected]

Press Contact for Hornet

[email protected]

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