Canadian drag superstar Scarlett Bobo supporting Rainbow Railroad as a patron and ambassador, bringing inclusivity in drag to centre stage and helping LGBTQI+ people around the world escape violence

Founder of the Absolut Empire’s Ball inspires a $40,000 donation by Absolut to Rainbow Railroad in celebration.

TORONTO, June 24, 2021 /CNW/ – Rainbow Railroad, a charitable organization that helps LGBTQI+ people around the world escape violence is proud to have Canadian drag superstar Scarlett Bobo as an international ambassador. Scarlett Bobo has been a long-time advocate for inclusivity in drag, founding the Absolut Empire’s Ball, a drag competition that encourages all gender identities and performance styles to participate in the spirit of diversity and inclusivity. In honour of this announcement, Absolut has donated $40,000 to Rainbow Railroad in Scarlett’s name – enough to support three LGBTQI people in dangerous situations around the world escape from persecution.

Scarlett Bobo (CNW Group/Corby Spirit and Wine Communications)
Scarlett Bobo (CNW Group/Corby Spirit and Wine Communications)
Amin D, who Rainbow Railroad helped flee Chechnya during the government crackdown in 2017 and resettle in Canada (CNW Group/Corby Spirit and Wine Communications)
Amin D, who Rainbow Railroad helped flee Chechnya during the government crackdown in 2017 and resettle in Canada (CNW Group/Corby Spirit and Wine Communications)
Left to Right Winnie Luk, Managing Director of Rainbow Railroad, Fernando Martinez, Absolut Vodka, and Scarlett Bobo at the 2019 Absolut Empires Ball Finale (CNW Group/Corby Spirit and Wine Communications)
Left to Right Winnie Luk, Managing Director of Rainbow Railroad, Fernando Martinez, Absolut Vodka, and Scarlett Bobo at the 2019 Absolut Empires Ball Finale (CNW Group/Corby Spirit and Wine Communications)

“It is the biggest honour in my career to be accepted by Rainbow Railroad as an international ambassador,” said Scarlett. “Being able to do something life changing for someone else is incredible. Having known something I created has changed the lives of three human beings, and my work with the organization going forward can save even more, is the most rewarding thing I’ve ever done.”

Aoife O’Reilly, Senior Brand Manager for Absolut in Canada said, “We have worked with Scarlett for many years, and their commitment to creating inclusive and open spaces for everyone within the LGBTQI community is something we have always respected, admired and supported. We are delighted to celebrate their appointment as an ambassador for Rainbow Railroad with this donation and look forward to seeing the impact they have on the incredibly important work Rainbow Railroad is doing.”

“Drag queens were some of the earliest supporters of Rainbow Railroad, and Scarlett BoBo has been at the top of the list. Since the first time I saw Scarlett, perform, I knew they were a star, and we’re honoured that Scarlett has leveraged their platform to raise awareness and funds for Rainbow Railroad. Scarlett’s support of Rainbow Railroad has helped LGBTQI people escape persecution and violence – saving lives in the process.” Said Kimahli Powell, Executive Director of Rainbow Railroad.

With an international platform, Scarlett will be able to bring their advocacy to a whole new level, sharing their passion for living authentically and celebrating all that drag can be to the world… and, of course, looking great while doing it.

About Scarlett Bobo
Scarlett BoBo is the nightmarish brainchild of Matty Cameron. A fusion of Hollywood golden era icons and pop vixens of the 21st century. She has wowed audiences across the world with her fancy footwork, flawless face and impeccable charm and charisma.

About Absolut Empire’s Ball
Absolut Empire’s Ball was started by Scarlett Bobo in 2018 as a place for all types of drag to compete in the spirit of diversity and inclusivity. In 2019, Absolut came onboard as a lead sponsor, and the Absolut Empire’s Ball named their first Trans and Non-Binary house winners. The partnership has led to donations totalling $60,000 to Rainbow Railroad and $5,000 to the 519 between various activities over in 2019 and 2021.

About Rainbow Railroad
Rainbow Railroad is an international non-profit organization based in Canada and the United States that helps LGBTQI people seek safe haven from state-led violence and persecution in countries where homosexuality is criminalized. To date, the organization has moved over 1,000 people to safer countries and advocated for the dismantling of homophobic and transphobic laws internationally. The organization was profiled on the CBS newsmagazine in 2019 and featured on Canada’s Drag Race in 2020. Rainbow Railroad is a registered Canadian charity and 501(c)(3) organization in the United States. To learn more, visit www.rainbowrailroad.org.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser’s®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine’s® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob’s Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInInstagram, or Twitter

SOURCE Corby Spirit and Wine Communicationsmt

CONTACT: Ian Royer, EMAIL: ian@imsroyer.com, PHONE: 647-999-8013

Related Links

www.corby.ca

Upstart premium candle brand VIGYL partners with Rainbow Railroad – launches candle line with an experimental, genderless approach

TORONTO, June 17, 2021 /CNW/ – Queer-owned premium candle brand VIGYL today announced a collaboration with international not-for-profit Rainbow Railroad, which helps LGBTQI+ people facing persecution based on their sexual orientation, gender identity and sex characteristics. The collaboration culminates in releasing a limited-edition candle called “Hanlan’s” – available exclusively through the VIGYL website starting June 18, 2021.

VIGYL is a Toronto-based queer-owned premium candle brand. "Hanlan's" is its first release.
Photographer: Brandon Titaro Packaging artwork: Nicko Cecchini (CNW Group/VIGYL)
VIGYL is a Toronto-based queer-owned premium candle brand. “Hanlan’s” is its first release. Photographer: Brandon Titaro Packaging artwork: Nicko Cecchini (CNW Group/VIGYL)

Taking cues from luxury brands and classical art, VIGYL’s focus is on creating unique scent experiences made with premium materials. The goal for all VIGYL candles is twofold: transport the users to a curated headspace through their sense of smell; and challenge the existing notion behind “candle culture.”

“We think candles can be integrated into contemporary life beyond wellness and ritual – and with VIGYL we want to expand the way the world engages with candles,” says VIGYL Co-Founder and Creative Director Stephen Michlits.

“We take an experimental, genderless approach to creating scent experiences and had a vision for a product that diverts from the notion that candles are strictly for women. These new, one-of-a-kind experiences are for everyone. Given the opportunity, we jumped at the chance to collaborate with and support Rainbow Railroad, as the fit is perfect”.

“Hanlan’s is really a unique beach in Toronto, and we wanted to capture that feeling of escapism that happens when you are surrounded by friends – close enough to home, but away enough to let loose. It needed to smell like summer – warm sun, sticky sand and creamy sun lotions, and most of all happy. There’s a powerful sense of joy and pride on that beach, and I hope this fragrance makes people smile in the same way a day at Hanlan’s does.”

Available in limited quantities, Hanlan’s was hand-poured in Montreal, features the artwork of celebrated Toronto-based artist Nicko Cecchini and is presented in a reusable vessel. Hanlan’s is delivered in beautiful, emotive packaging with an almost cinematic flare. Ten percent of proceeds from the candle’s sale will be donated to Rainbow Railroad.


“Halan’s is all about capturing scent to celebrate community,” notes VIGYL Co-Founder Theshan Puvirajasingam. “That sense of community is embodied in the VIGYL and Rainbow Railroad collaboration as it tells a story that needs to be told. We’re honoured to be able to contribute in this way”.

To learn more about VIGYL candles visit https://www.vigyl.ca/.

To learn more about Rainbow Railroad visit https://www.rainbowrailroad.org/

About VIGYL

Founded in Toronto during the COVID-19 lockdown by veteran brand inventor Stephen Michlits and serial entrepreneur Theshan Puvirajasingam – VIGYL is a high-end candle brand focused on unique scent experiences and exclusive design with premium quality materials.

Our name, VIGYL, references the religious ritual of observance and seeks to evoke a sense of being present, reflective and intelligently aware. It also speaks to our conscious effort to acknowledge and collaborate with our community.

We want to contribute to the conversations influencing candle culture – and provide a unique, experimental and genderless response.

VIGYL: A new Candle Curios.

SOURCE VIGYLmt

CONTACT: Gregory De Rocher, gregory@sequencedm.com

Related Links

https://www.vigyl.ca/