In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Wendy Weiss: The Queen of Cold Calling.
Wendy started her career as a ballerina dancer. She moved to New York City to pursue that dream. Like most, she had to work a day job to make ends meet. After getting tired of waiting tables she started a job with a telemarketing firm where she received training and mentoring. She found that she enjoyed the job and was quite good. After some time she ventured on her own founding her own direct telemarketing company. Working with many companies in diverse industries she and her team honed their approach and found commonalities that could be leveraged.
This insight sparked the idea to take her company further launching a sales training division which is the bulk of her business today, Cold Calling Results, a sales training consultancy. In sales training, Wendy works predominantly with small and midsized companies to hone how they effectively communicate their value proposition to prospective clients typically over a 6-month in-depth hands-on approach. So often sales agents and business owners torpedo their own efforts unknowingly by not positioning their product or service effectively. Wendy provides several examples in our conversation.
Every entrepreneur has to have sales. It is the lifeblood of the company. No one is a born sales guru. Like everything, being great in sales is a skill you can learn. Wendy believes it is crucial to have a sales foundation before hiring a sales representative so that the basic expectations, tools, methods, and processes are present to get the most from every lead. All too often salespeople will blame other things for the reason they aren’t closing business when in fact the reason is a lack of clear effective communication from the sales rep to the prospect. Wendy’s training addresses this in a holistic manner. Get the most out of your sales team.
Not quite ready for one-on-one training? Wendy has written the following books:
The Business Owners Guide to Setting More Appointments When Your Prospects are Completly Freaking Out
The Sales Winner’s Handbook: Essential Scripts and Strategies to Skyrocket Sales Performance
Word-for-word scripts you need to reach highly-qualified prospects, book more appointments, follow-up, and close more sales with less stress.
Use this OutBüro link for your discount: https://wendyweiss.isrefer.com/go/SWHPDF/OutBuro/
Get your free copy of “The Cold Calling Survival Guide – Start Setting Appointments in the Next 24 Hours” by signing up to receive sales tips from Wendy at https://coldcallingresults.com/
12 Steps for Finding Sales Opportunities Today
Free download here: https://wendyweiss.isrefer.com/go/owners-guide/OutBuro/
Reading is great, but you may find that you will benefit from coaching. Wendy and her team can work with you and your unique business to perfect your sales skills. Check out her site to explore the options she provides for sales coaching and support. https://coldcallingresults.com/
Connect with Wendy on OutBüro here. https://outburo.com/profile/wendy/
Join me and Wendy on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com
Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/