Most Americans - 58 Percent - Want Businesses to Engage in Social and Political Issues OutBuro lgbtq professional entreprenuer networking online community gay lesbian transgender queer bisexual nonbinary

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

One in Four Gen Z Consumers Will Stop Buying from Brands That Do Not Take a Stance on an Important Issue

WASHINGTON–(BUSINESS WIRE)–#consumerbehavior–American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.

“Most Americans want brands to engage in social and political issues,” says David Wellisch, Collage Group CEO and Co-Founder. “The numbers are even more striking when we look by specific issues. For example, 85% of Americans want brands to play a role in ending the COVID-19 pandemic and alleviating its impact. And, then there’s the stick—we see younger Americans, bicultural Hispanics, and Black Americans are much more willing to penalize brands for non-action on issues they see as important.”

These are just a few of the many datapoints on shifts in American consumer behaviors since 2020 released publicly this week by diverse consumer insights company, Collage Group. In the report, America Now: How We Have Changed Since 2020, researchers, led by Chief Product Officer David Evans, Senior Director of Product & Content Bryan Miller, PhD, and Director of Product & Content Jack Mackinnon, unveil changes to diverse consumer attitudes at a key juncture in American history. The results come from a survey fielded in September 2021 of 3,785 Americans, representing Americans across race, ethnicity, generation, sexuality and gender.

Key insights illuminated in the research include:

1. Most Americans (58%) Want Brands to Engage in Social and Political Issues

  • Stopping COVID-19, improving race relations and halting climate change are the top three social and political issues consumers want brands to support.
  • The majority (85%) of Americans want brands to play a role in ending the COVID-19 pandemic and alleviating its impact.
  • The majority (59%) of Americans believe corporations bear the responsibility of fighting climate change – not individuals.
  • The majority (55%) of consumers across all generations acknowledge the urgency of taking action on climate change.

2. Race and Ethnicity is the #1 Way Multicultural Americans Self-Identify, Regardless of Race, Ethnicity, Gender, or Sexuality

  • Race and Hispanic ethnicity are the most common self-descriptors for multicultural Americans, ranking higher than personality, age/life stage, country of origin, being American, sexuality, gender and more.
  • Multicultural Americans report an increased interest in buying from brands that support people of their racial and ethnic background—an ~11% increase on average in 2021 comes on top of a 2020 baseline of ~52% of consumers.

3. Empathetic Gen Z Support Black and LGBTQ+ Americans Much More Than Older Generations (+15%)

  • The majority of Gen Z consumers wants brands to support women (56%) and Black Americans (55%).
  • Inaction is risky for brands with younger consumers, as 26% of Gen Z would stop using or buying a brand if it did not take a stance on an important issue.

4. COVID-19 Worries Remain for Two-Thirds of Americans, and Their Concern Is Tied Primarily to Economic Factors (64%)

  • Nearly two-thirds of Americans are still concerned about COVID-19, with Asian Americans feeling the most concern at 72%, up 4% since 2020.
  • Most Americans (64%) are concerned they may not have enough money to keep up with monthly expenses; Hispanic Americans are the most concerned with 3 in 4 (74%) citing the concern.

5. Many Multicultural Americans Have Reprioritized What Matters Most to Them vs. One Year Ago

  • Multicultural Americans say being happy and healthy (41%), saving money (33%) and supporting family and community (27%) are now their top priorities.
  • The majority (54%) of Hispanic Americans say being healthy and happy is much more important to them today than it was one year ago.

“Engaging authentically with an increasingly diverse America can be hard, and missteps are easy,” says David Wellisch. “But our research illustrates that not engaging is not an option, especially during challenging times. This is consumer expectation.”

Collage Group will be presenting a sub-set of the research in an upcoming webinar open to all reporters, and marketing and insights professionals on Wednesday, Nov. 10 at 2:00 p.m. EST.

About Collage Group

For more than 10 years, Collage Group has developed consumer insights across race/ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments. Members of the Collage Group cultural intelligence platforms–Multicultural, Generations and LGBTQ+ & Gender–have access to 10+ years of consumer insights and 300+ studies with new data unveiled weekly. Learn more.


Mollie Turner,


New Identity Affirmation Project Helps Trans and Non-Binary People in the Name Change Process OutBuro lgbtq professional entreprenuer networking online community transgender queer nonbinary

New “Identity Affirmation Project” Helps Trans and Non-Binary People in the Name Change Process

BOSTON, Nov. 2, 2021 /PRNewswire/ — A new student-led project has officially launched under the Center for Law and Social Responsibility at New England Law | Boston: The Identity Affirmation Project.

Learn more at

Founded by law students Katharine Nakaue (she/they) and Greg Newman-Martinez (he/him), both in the evening program at New England Law, the Identity Affirmation Project aims to assist transgender, non-binary, and gender-nonconforming people in the process of legally changing their name or gender marker in Massachusetts, including probate court filings.

When a person identifies by a name or gender other than what was assigned at birth, they may seek to legally change their name or gender marker so official documents match their identity. The project’s mission is to guide people through often overwhelming legal steps at no cost.

After months of research, building community connections, and securing final approval from the Law Center’s Director, Professor David Siegel (he/him), the Identity Affirmation Project (IAP) is officially accepting participant inquiry forms from individuals who wish to start the legal name change process. For now, participants must be U.S. citizens, Massachusetts residents, and at least 18 years of age.

Co-founder Greg Newman-Martinez says they hope to expand services as the project grows. “We are so excited to be able to fill this need and provide some peace of mind for trans,  non-binary, and gender-nonconforming adults in Massachusetts. During the pilot phase, we successfully assisted several clients and also discovered that we would be able to take on more clients than originally anticipated. My hope, in addition to seeing this project continue to grow, is that similar services will be available across the country, and ultimately that these processes will become less burdensome.”

The probate filing process is often the most difficult to navigate. IAP participants receive assistance filing in probate court, and with name or gender marker changes on the following documentation:

  • Social Security Card
  • MA Driver’s License
  • U.S. Passport
  • MA Birth Certificate
  • Other documents as needed

Fees associated with these documents may apply. Services through the Identity Affirmation Project are provided at no cost to the participant and volunteers can assist with seeking a waiver for court fees. Student volunteers guide participants through the probate and documentation processes with oversight from the project’s faculty advisor, Director of the Center for Law and Social Responsibility at New England Law, Professor David Siegel.

Siegel explained the importance of such work for the students as well as the individuals receiving assistance. “Fostering student-initiated, student-driven, and student-led projects like this is exactly why we created the Center for Law and Social Responsibility. Students who recognize critical legal needs and develop ways to meet them become lawyers who have impact.”

For more details, contact information, and an inquiry form for interested participants, visit

New England Law | Boston was founded in 1908 as Portia Law School, the first and only law school established exclusively for the education of women. Today, New England Law offers its co-ed student body flexible, convenient programs that combine rigorous academics, dynamic community, and early access to practical experience, as well as a diverse, global alumni network spanning 29 countries, 50 states, and 99 practice areas. For more information, visit

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SOURCE New England Law | Boston


Bridging the Racial Wealth Gap: Milken Institute Outlines 14 Strategies to Partner with Mission-Focused Banks

New report calls for leveraging Minority Depository Institutions and Community Development Financial Institutions to better meet the needs of underserved communities.

WASHINGTON–(BUSINESS WIRE)–#MilkenInstitute–The Milken Institute today released a set of strategies outlining how corporations, large financial institutions, philanthropic organizations, and governments can leverage mission-focused lenders to better meet the needs of underserved communities.

MI MAIN Solid Blue Horizontal Logo RGB

Over the last year, many of these stakeholders made billions of dollars in commitments towards bridging the racial wealth gap across the country, a gap which is projected to have cost the US economy $2.7 trillion over the course of 20 years. “14 Strategies for Partnering with Mission-Focused Banks” details how these groups can leverage and help scale Minority Depository Institutions (MDIs) and Community Development Financial Institutions (CDFIs) in order to increase their positive impact in communities.

Inclusive access to capital is essential to successful economic development, particularly when considering that minority-owned small businesses often look to credit cards as a way to access funds, an inefficient source of capital. Milken Institute research has previously found that mission-focused banks like MDIs and CDFIs have a strong track record of resourcing underserved communities and have an outsized presence in low-income and minority communities, areas that have been hard-hit by COVID-19.

“MDIs and CDFIs are trusted by local communities, and if their capacity is strengthened, then these lenders can be powerful tools to jumpstart equitable access to capital,” said Aron Betru, Managing Director of the Milken Institute’s Center for Financial Markets. “Support, partner, and leverage MDIs and CDFIs when reaching out to these communities. This will yield more focused actions and greater impact.”

The strategies, which focus on increasing diversity in banking, center on three levels of stakeholder engagement:

  1. Repairing immediate balance sheet capacity needs through Tier 1 capital injections,
  2. Restoring access to capital at parity across the nation by considering exemplary business models in the industry, and
  3. Reimagining the roles of MDIs and CDFIs in a future banking ecosystem that can ensure minority and low-income communities actively participate in post-COVID recovery.

Under “Reimagining,” the authors emphasize the importance of digitization as critical to banking’s path forward. “To make sure that CDFIs and MDIs reach their full potential, stakeholders must, at a minimum, have an eye towards embedding technology throughout their operations. This focus can ensure the effectiveness of other strategies, from capital injections to increasing credit availability,” added Betru.

The report was supported by a grant from JPMorgan Chase as part of its $30 billion commitment to advance racial equity and break down barriers to economic opportunity. “MDIs and CDFIs play a very important role in creating economic opportunity and driving positive change in our communities,” said Cate Costa, Vice President, Global Philanthropy. “We are proud to partner with Milken Institute and support these critical institutions to create lasting change for the Black and Latinx families and businesses they serve.”

“14 Strategies for Partnering with Mission Focused Banks” is co-authored by Aron Betru, Ragini Chawla, and Xavier Escoto. The full report can be downloaded here.

About the Milken Institute Center for Financial Markets

The Milken Institute Center for Financial Markets conducts research and constructs programs designed to facilitate the smooth and efficient operation of financial markets—to help ensure that they are fair and available to those who need them when they need them. For more information, visit

About the Milken Institute

The Milken Institute is a nonprofit, nonpartisan think tank that helps people build meaningful lives in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities. For more information, visit


Enxhi Myslymi
+1 (203) 721-4840

Lisa Geason-Bauer Environmental and Sustainability Consulting lesbian entrepreneur lgbt business owner vay professional bisexual trans queer network outburo dennis velco

Lisa Geason-Bauer: Environmental and Sustainability Consulting

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Lisa Geason-Bauer based in Wisconsin is an entrepreneur focusing on environmental and sustainability consulting.

01:30​ Lisa describes her career started as a sociologist putting that background into practical use in sustainability.

02:00​ She aids her clients to Implement sustainability actions, practices, and protocols within their business.

02:30​ She works at the intersection of corporate responsibility, employee engagement, and marketing communications.

03:20​ How do Sustainability and Employee Engagement and Equality fit together?

04:00​ Definition of Sustainability

05:00​ The Tripple Bottom Line also called the Three Pillars of Stainability

05:30​ Social responsibility is a broad category including how a company treats its employees, suppliers, customers, and community.

08:00​ Sustainability organizations

11:00Wisconsin Women in Sustainability Leadership Series – Empowering the Female Green Changemakers

For the March 7, 9, and 16, 2021 event register here. It’s free to attend.

18:15​ What is a B Corp? For more information:

22:00​ Free learning and planning resources for sustainability and B Corps.





29:30​ Download the tools. Start small and build habits.

Lisa Geason-Bauer Environmental and Sustainability Consulting lesbian entrepreneur lgbt business owner vay professional bisexual trans queer network outburo

Lisa Geason-Bauer is the president of Evolution Marketing, a Wisconsin-based woman-owned Certified B Corporation specializing in the area of global sustainability consulting and storytelling, environmentally responsible creative design, and ethical marketing.

When Geason-Bauer founded Evolution Marketing in 2007, she made the strategic decision to operate the firm in a triple bottom line manner. Since then, she has publicly shared the challenges and unique opportunities presented when one implements systems thinking within a professional service business.

Over the last decade, Lisa has played an active role in shaping the discussion within the business world regarding the adoption of strategic sustainability strategies and the inclusion of corporate social responsibility programs into day-to-day business operations. As a practitioner of sustainability initiatives and a leader in the business for good movement, Evolution Marketing is proud to offer its professional services in a carbon-neutral manner.

Geason-Bauer was recently recognized (June 2020) as one of seven Regional (hailing from the West North Central region) “Sheroes for Mentorship” by the U.S. Green Building Council, because she exemplifies what it means to be a mentor.

To connect with Lisa find her on OutBüro here. Website:

Join me and Lisa on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices.

Would you like to be featured like this? Contact the host Dennis Velco.