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Davis Wright Tremaine’s Project W Completes Inaugural Tech Equity Hub Virtual Accelerator Program

Impressive nationwide cohort featured 10 Black and Latinx female entrepreneurs

NEW YORK–(BUSINESS WIRE)–Davis Wright Tremaine LLP is pleased to announce the completion of Project W’s inaugural Tech Equity Hub virtual accelerator program, which provided 10 Black and Latinx female founders the tools, resources and connections they need to build successful companies.

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“Tech Equity Hub is our newest initiative to unlock the power of pre-revenue tech companies founded by Black and Latinx women,” said Project W founder Lynn Loacker, partner-in-charge of DWT’s New York office. “These talented founders are innovating in education, healthcare and commerce to address some of the most intractable problems that underrepresented communities are facing. Without a doubt, these remarkable women will leave the world in a better place.”

The program’s full cohort included:

  • Tiffany Hosey – BuilDATAnalytics: Streamlining complex construction projects.
  • Laura Thomas – Effective to Great Education: Social emotional learning technology for underserved school communities.
  • Emily Brown – Free-From Market: Healthy food solutions to improve health and equity outcomes.
  • Sheena Franklin – K’ept Health: Virtual dermatological clinic providing culturally competent care.
  • Aireka Harvell – Nodat: Artificial intelligence to help small businesses drive sales.
  • Noelle Acosta – Noula: Affordable, at-home maternal wellness test kit and personalized pre- and postnatal care plans.
  • Mandy Bowman – Official Black Wall Street: Connecting consumers to Black-owned businesses.
  • Tope Mitchell – Reflekt Me: Personalizing ecommerce by size, body type, skin tone and hair texture.
  • Ashley Williams – RIZZARR, Inc.: Promoting brands through millennial- and Gen Z-created content.
  • Danielle Allen – Si · La · Bul: Video platform for cultural language learning.

During the 12-week program, which ended Sept. 30, the group engaged in workshops, one-on-one mentoring sessions, individualized coaching and tech deep dives, as well as community-building events. The expert faculty and accomplished mentors covered product design and evolution, marketing and sales, business strategy and finance, growth, legal, fundraising and personal development. All of the experts, investors and mentors were committed to help the founders build successful companies. Partners that generously shared their expertise and resources included Coalition Venture Studio, M12 (Microsoft’s venture capital fund), R/GA Ventures, Stripe and U.S. Bank.

“Tech Equity Hub was immensely helpful in solidifying my team’s growth. I love how the program focused on the development of every single department within a company,” said Ashley Williams, founder and CEO of RIZZARR, a tech-enabled content marketplace in which brands can find and work with over 5,000 millennial and Gen Z content creators worldwide. “I really think it’s so wonderful that these programs are being created to help women of color. There’s a lot of conversation going around about what women of color go through with startups, funding, and more, and until now, it’s been a lot of talk: Project W actually put it into action.”

Noula founder and CEO Noelle Acosta added: “As a founder, my background has mainly been in business development and go-to-market strategy, so getting exposure to so many different components of the startup journey has been really helpful. The most helpful part, for me, of Tech Equity Hub has been the fact that the faculty and mentors took the time to understand where I’m at in my startup journey as well as what I do well. I was paired with an investor and a mentor in my field who taught me practical and tangible skills.”

BuilDATAnalytics founder and CEO Tiffany Hosey said: “Tech Equity Hub was organized in a way that I never felt we were being shorted on any programming. For the entire program to focus on women of color, specifically Black and brown, and for Project W to pour all of the resources into the programming, it really felt like there was a sincere commitment to see all of us succeed. No other program in which I’ve been involved – from start to finish – has been comparable.”

About Project W

Project W is Davis Wright Tremaine’s commitment to help women build great companies, advance their careers and achieve parity in the boardroom and the workplace. Through its programming, partnerships with like-minded organizations and national network of over 2,500 founders, investors and executives, Project W is moving the needle in closing the gender equality gap and in advancing the careers and lives of women. For more information, visit https://www.dwt.com/about/project-w.

About Davis Wright Tremaine

Davis Wright Tremaine LLP is an AmLaw 100 firm with more than 600 lawyers representing clients based throughout the United States and around the world. For more information, visit www.dwt.com.


Leora Goldfarb



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Isobar Public Sector Launches Minority-Owned Business Incubator

WASHINGTON–(BUSINESS WIRE)–#DEI–Isobar Public Sector, a dentsu international company, announced today the launch of a new minority-owned business incubator with Maryland-based firms. The goal of the partnership is to provide black-owned, 8a and minority-owned small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the public sector.

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The program is part of Isobar Public Sector / Merkle and dentsu’s Economic Empowerment initiative. The firm has partnered with Maryland Black Businesses Matter organization, founded by Gregory Holmes, to identify black businesses currently working with U.S. federal, state and local governments. Following an initial matchmaking session, participating firms determine the type and level of support required. This may include business development, capacity building, proposal support, marketing efforts and/or administrative support.

“With this program, our goal is to make a difference for these firms and collectively improve not only their bottom line but also the careers and opportunities for both existing and prospective employees,” said Larry Gillespie, president, Isobar Public Sector. “Although we’ve just started, I’ve been amazed at the talent and creativity of all the firms. We are extremely fortunate to be working with Gregory, who brings a ton of passion and energy to the growth of black businesses in Maryland. This isn’t a typical mentor-protégé arrangement but a true collaboration. In fact, I find that it’s the larger firms in the relationship, like Isobar, that often learn the most.”

Collectively, the companies share a common focus and mission in delivering digital transformation, IT modernization and program management for government agencies. The collaboration often includes support of business development activities, proposals, white paper development and other activities. These efforts are supported by dentsu’s Global Technology Alliance partners, including Qualtrics, Salesforce, Adobe, Amazon, Google Global Technology practice and others.

Read the full press release here.

About dentsu:

Part of the dentsu group, dentsu international is made up of six leadership brands – Carat, dentsuX, iProspect, Isobar, dentsumcgarrybowen, Merkle and supported by its specialist brands. dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. Visit www.dentsu.com.


Jennifer Ferguson

Chief Communications Officer, dentsu Americas


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Notion Launches New Startups Program to Give Early Companies Everywhere Access to Customizable Work Tools

Partnering with Amazon and Stripe, Notion expands its reach and doubles down on its commitment to startups’ success

SAN FRANCISCO–(BUSINESS WIRE)–Notion, the collaboration software company, announced today that it’s launching a new startup program to expand access to essential work tools that early companies can tailor to their own needs. As part of this, the company is offering a credit of at least $500 for all startups to try its product for free, regardless of size or funding status.

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At the same time, Notion kicked off partnerships with Amazon Web Services, Inc. (AWS) and Stripe, two startup ecosystem heavyweights that will extend Notion’s reach and a $1000 discount to hundreds of thousands of new users through their startup portals. Those who are interested can visit AWS’ Activate program and Stripe Atlas to learn more about this offer and other resources they provide.

Notion decided to launch these new initiatives after observing unprecedented growth in the startup market over the last year, and some key trends:

  • 4x growth in the number of startup companies using the product between September 2020 and September 2021 — following on record growth during the migration to remote work earlier in 2020.
  • 90% of Forbes’ Cloud 100 companies have a Notion team workspace.
  • Over 50% of startups in Y Combinator’s recent batch have a Notion workspace.
  • 28% of startups on Crunchbase that have raised $1M+ are using Notion globally.

The customizable tools Notion provides — combining notes, shared docs, wikis, and project management — have become a standard in the industry. Often, they are blended into a full operating system that provides a single, quickly navigable home for daily work.

“Startups crave focus — but there’s a ton of noise to contend with. From building and sharing knowledge to growing the team to managing workflows, these companies need to remain connected at scale,” says Notion’s Head of Customer Experience Kate Taylor, whose team spearheaded the new program. “Ultimately we’re seeing that startup growth didn’t slow down during the pandemic — it accelerated, and these companies are investing in organization and their people. Whether it’s remaining consistent in processes, hiring and onboarding, documenting knowledge, or growing their sales motion, successful companies need to take all employees along for the ride.”

Today, Notion is used by tens of thousands of high-growth contenders, including Figma, Substack, Modern Health, Mixpanel, Buffer, and Headspace. As companies like these and others navigate new challenges, they require even more transparency and alignment. Notion is at the center of this shift, helping all types of teams collaborate more effectively.

“As Substack grows, it’s important that we keep everyone aligned with our core mission to enable a creative renaissance by helping writers flourish,” says Hamish McKenzie, Co-founder of Substack. “We use Notion to create a collaborative and living library around crucial topics like playbooks for writers, writer milestones and wins, our approach for shipping new products, and shared goals. Centralizing knowledge in that way lets us work autonomously but in coordination, with a constant focus on helping writers.”

This is the advantage Notion hopes to give more startups by engaging with the Stripe Atlas community, known for providing a robust launch pad of helpful tools and resources.

“Notion is a strong benefit for the Stripe Atlas community, helping businesses of all sizes stay organized and aligned through all of their key milestones, and bringing employees closer than ever before,” said Krithika Muthukumar, Startups Business Lead at Stripe. “We’re happy to partner with Notion and explore new ways we can support our community together.”

Notion is also joining the Amazon Web Services (AWS) Partner Network. Both this program and AWS Activate will help introduce Notion to entirely new startup networks — including in emerging markets, where the company is already seeing traction.

“Startups are crucial for moving our industry forward. We’re excited that Notion has joined our AWS Activate Console Exclusive Offers program, supporting hundreds of thousands of startups,” said Charles Chu, AWS WW Leader for Digital Native Businesses and ISVs. “Our customers rave about Notion as an essential tool for growing their businesses; and we look forward to collaborating more strategically with Notion to serve this community.”

Providing education and inspiration that startups can learn from to succeed is also a high priority for Notion. In addition to the day’s other announcements, the company also launched an official Startup Starter Pack, containing guides, tutorials, livestream opportunities, customer stories, and templates specifically tailored to startups’ top questions and needs. Those can be accessed here, and Notion will be rolling out more startup-oriented programming over the next three months.

For more information, or to redeem a startup credit toward Notion’s team-based plans, go to notion.so/startups.

What other startup leaders have to say about Notion:

  • “Figma is a design platform that allows people to collaborate, and as our VP of people, my job is to make sure that ethos is reflected in how we work and learn from each other as a team,” said Marie Szuts, Vice President of People Operations at Figma. “By offering a shared space that’s easy for anyone to use and access, Notion helps me do that.”
  • “We use Notion as our operating system for everything at Clay. From our engineering specs to our sprint planning, our growth and marketing initiatives to our public launch planning, our all hands resources to our new hire onboarding,” says Nashilu Mouen-Makoua, Head of Growth & Operations at New York-based startup Clay. “Our team tripled in size between 2020 and 2021, and Notion allowed us to keep all information central, customizable, and quickly accessible for everyone.”

About Notion

Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable. Tens of thousands of teams and companies around the world use it to collaborate, stay informed, and get more done together. If every person and business can tailor software to their problems, the world will be better at solving its problems. Our mission as a company is to make that a ubiquitous reality.


Elaine Greenberg