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How LGBT Entrepreneurs Use OutBüro to Increase Online Trust Authority and Page Ranking

Have you searched for your business on Google, Bing, or Yahoo and wonder how your competitors are ranking higher than your business?  There are many factors that come into play such as:

Get Focused to Improve Your LGBT Business Search Rankings

Today LGBT Entrepreneurs must focus on gaining high-quality backlinks surrounded by topically focused keywords from domain authority sites.  OutBüro is laser-focused on being a niche domain authority for LGBT business owners and professionals in it’s growing community.

Marketing today is part science and part art.  For the LGBT entrepreneur and businesses desiring to target the GBLT community OutBüro provides an opportunity to focus on results.  Your results will improve the more you leverage the many features and benefits it currently provides and as new features roll out.

If you’re passionate about what you’re doing, business will be much more fun. Connect with other LGBT entrepreneurs, startups, business leaders and professionals here on OutBüro – the LGBT business, entrepreneur, and professional global community.

Building LGBT Business Online Trust Authority

OutBüro should be a part of your business online trust authority strategy.  Your profile provides the opportunity to tout your skills in a description.  Additionally as described below it provides a place to link your profile from 30 high-ranking domain authority websites and an open text area to associate an unlimited number of other social media and industry-specific profiles.   As OutBüro continues to grow in size and business-related content your profile and business listing on OutBüro will continue to grow in value to your overall online marketing presence, trust, and website ranking.

When building online trust Google, Bing, and Yahoo want to see more than a profile listing.  To supercharge your online trust rating you must choose the platforms that are meaningful for you and your brand.  Then take the time to really engage with other users of the sites.  This means connecting with others via “friending”, following, getting followers, and commenting in a meaningful manner on what others post.  This activity creates content-rich link juice that drips to your site.  I recommend scheduling time on your work calendar at least weekly to visit each site, post, like, connect, and comment.

Completing an OutBüro profile requires only a Free level site membership.  However, a Premium Member level will provide even more features and capabilities.

When backlinking from OutBüro or any other site, be sure to mix it up.  Don’t only point to your main site’s URL home page.  Also, link to your inner pages.  Those inner pages might be your about us page, a contact us page, an FAQ page, a services page,  and your cornerstone key content.  Cornerstone pages are those pages and blog postings that really get to the heart of what your business is about, the ones you are most proud of, and the ones you internally link to most often from other pages or postings.

To further juice it up, consider stacking your linking.  From your LinkedIn profile provide links to your Behance and OutBüro profiles in addition to your primary website.  From YouTube link to your LinkedIn and OutBüro profiles and so forth.  This stacking supercharges your interconnected whole internet presence taking increasing your authority.  As the saying goes, a rising tide raises all boats.

High Doman Authority Sites to Consider

In addition to creating your profile on OutBüro, below a 12 high ranking domain authorities, to get you started on the right track:

Facebook - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking 1) Facebook.com (DA 100) This is kind of a “duh factor”.  A must have.  It is one of the most trusted and used websites in the world.
Twitter - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking2) Twitter.com (DA 100) Recently this has come into great focus with the current US President using it as a communication platform.  Like him or not, this is a highly used site that has super credibility and trust.
YouTube - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking3) YouTube.com (DA 100) Owned by Google, a YouTube channel allows you up to 5 links in the profile along not to mention all the opportunity on each video posting you upload but also when commenting on other videos.
Google Business - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking4) Google.com/business (DA 100) For local SEO, every business needs a Google Business page.
LinkedIn - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking5) LinkedIn.com (DA 100) The most popular general business networking website.  It’s a must and you Pinshould also join OutBüro on LinkedIn – it’s first and largest LGBT professional networking group.
Pintrest - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking6) Pinterest.com (DA 100) This is not for every business, but if it is for you, it’s been a powerhouse ever since it launched.
Reddit - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
7) Reddit.com (DA 99) As the most popular social booking marking sites, Reddit is a wonderful tool to leverage.
StumbleUpon - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking
8) Stumbleupon.com (DA 98) A great social bookmarking websites that is popular and commands a very high authority.
Vimeo - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking9) Vimeo.com (DA 98) One of the most popular video-sharing websites just behind YouTube, Vimeo is awesome because it allows you to add lots of backlinks to your profile.
AboutMe - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking10) About.me (DA 90)  Here you can display your talents and link back to your many other social properties.
SoundCloud - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking11) Soundcloud.com (DA 93) If you have audio to share or just want to listen to some independent tunes, this is a great website to have in your tool chest.  From your profile, you can set up lots of backlinks too.
Scribd - OutBuro - LGBT Entrepreneur Business owner professional startup community gay lesbian bisexual transgender queer affiliate program marketing social networking12) Scribd.com (DA 92) This super popular book reading website offers a powerful high domain authority link to point back to your main site, or another social profile site for that matter.

Define Your Target Market as an LGBT Entrepreneur

You can’t go far in business without customers. Make sure you know who yours are, and what they want. Use these tips to help learn more about your target market.

What does it mean to define a target market?

From the moment you came up with your business idea, you probably had a specific customer in mind. When you tweak your service or product, you do it with them in mind. When you write your promos, you highlight the features that will interest them most – and use language that they get.

This is a great way to think. It gives focus to everything you do. But you’re probably making a lot of assumptions about what your target customers really want, and how much they want it. When you define your target market, you’re doing a little research to make sure you’re not misleading yourself about who’s going to spend money with you.

When to do it

It’s a good idea to define your target market before launching your business. The exercise will help you test a lot of assumptions before you sink too much money into the wrong things. It’s a lot less expensive to change direction at this early stage.

But even if you’ve been in business for years, it’s helpful to keep defining your target market to stay in touch with who your customers are.

What will you know at the end?

Defining a target market can give you three important pieces of information.

1. Is there a market? 

Dig around and see if there’s enough demand to sustain your business. Are people (or businesses) buying your category of product? What portion of that market is gettable for you?

2. Who’s in the market?

Once you’ve confirmed there are customers out there, start to get more focused. Who are those people?

What’s their age? Do they have certain types of jobs? Where are they most likely to work or live? Do they have common interests? Are they more likely to be men or women? Do they have a lot of money, or are they on a budget? These are the demographics of your target customer.

Start by going after a specific cross-section of the market. That way you can get to know your target customers even better.

3. How do they think?

Once you’ve identified who your target customers are, you can start to find out what makes them tick.

What do they care about? Use this information to promote the product benefits that are most relevant to them. Where and how do they shop? Try to get your products into those places (and make sure you’re online if that’s how they like to buy). Where do they get information? Run your ads, promos and PR in these places. Who do they take advice from? See if you can enlist those key opinion leaders to give you some profile.

Where to get information about your target market

The internet is a good place to start looking for demographic data. Search for statistics on your target customers. You should be able to find credible research that’s been done by governments, trade and industry groups, universities, marketing institutions or even other companies who serve that same market (check out their annual reports).

Once you’ve got some of this basic information, go talk to your target customers. Nothing beats getting their input, either one-on-one, through focus groups, or by sending surveys.

Example of targeted marketing

Let’s assume you have a video production company offering engagement, wedding, and new baby videos. On a really basic level, your potential customers are all couples who are engaged and/or pregnant. Resist the temptation to stop there. You don’t have a big enough budget to market to them all.

Try targeting a subgroup like unmarried double-income couples, aged 25 to 35, who live within two hours of your studio. They should have money to spend on recording upcoming life events, and they’re nearby so you can easily meet with them.

This is also a group you can get to know. Find out what local 25-35 year olds care about. Where do they shop? Where do they get their information? Who do they take a lead from? Maybe there’s an Instagram account they follow closely – so see if you can get a credited photo posted there, for example.

Defining your target market is just the start

You don’t need to get too carried away with this type of research in the startup phase of your business. You’re just aiming to confirm there’s a market there, and to learn a little about who they are. It’ll slow you down if you do a heap of research now.

As you get underway, however, you’ll want to keep learning more about your target customers. The more you know them, the better you can serve them – and the smarter (and more cost-effective) your marketing can be.

Learn more about how to do market research.

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