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Veronica Kirin is an and award-winning serial LGBT entrepreneur, anthropologist, and author. She is the creator of the Three Pillars of Business Scaling™ and is an Entrepreneur Coach certified by the National LGBT Chamber of Commerce. Her first book, Stories of Elders, documents the tech revolution through the stories of those that lived it. Her latest work, Stories of COVID™, is documenting the pandemic in real-time for a book for future generations
Veronica on OutBüro. >> https://www.outburo.com/profile/veronicakirin/
Here is the Audacious Entrepreneur Academy, where entrepreneurs can find the meditations I mentioned: https://veronicakirin.com/academy
The Stories of Elders Podcast can be found here: https://storiesofelders.com/podcast-2
And my current work, Stories of COVID™: https://storiesofcovid.co
Veronica Kirin has 15+ years of experience as a leader and implementer. Her career started with two terms in the National Civilian Community Corps, with whom she deployed across the nation performing disaster relief and humanitarian aid. She has since founded nonprofits, startups, and small businesses. She is regularly engaged as a Coach to advise early- to mid-stage businesses to scale their reach. She not only specializes in building new businesses from the ground up but also restructuring internal business systems for growth-oriented operational efficiency. Veronica has commanded all facets of brand strategy, business operations, web management, B2C and B2B marketing, business scaling, and entrepreneurial financial literacy, to place her as one of the top, sought-after coaches for growth-stage businesses. She speaks at conferences and events worldwide to shift the mindset of business leaders and give them the tools they need to scale.
America’s Greatest Generation has witnessed the onset of an incredible evolution of technology and social progress. From mere entertainment to life-changing advances, technology has changed the way we live, work, and identify. Sadly, with each passing year, fewer of members of the Greatest Generation are still alive to share their wisdom as the final generation to grow up before the digital revolution.
Stories of Elders preserves the wisdom, thoughts, humor, knowledge, and advice of the people who make up one of America’s finest generations, including the Silent Generation. These fascinating people not only experienced rapid social and technological advancements but also devastation in their daily world. Major historical events like World War I, the Dust Bowl, the Great Depression, and World War II shaped their youth and molded their lives.
Author and cultural anthropologist Veronica Kirin traveled more than 11,000 miles across the United States in 2015 to interview the last living members of the Greatest Generation, each one born before 1945. Stories of Elders is the culmination of her years of work to capture these uniquely personal stories in the form of a book that will store their perspective for generations to come.
The Greatest Generation saw the routine use of airplanes, cars, microwave ovens, telephones, radios, and the internet come to fruition in their lifetimes. Many spent portions of their lives without electricity, using kerosene lamps for light. Their childhoods were simple, relying on outdoors games and imagination for their fun. How they went to school, pursued their careers, and raised their kids was radically different compared to today.
New generations, more than ever, look to the exciting future for guidance instead of the stories of our last living elders. By chronicling more than 8,000 years of life lived during the most transitional time in American history, Stories of Elders offers old-fashioned insight no other book can.
The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.
Unknown Speaker 0:01
Hello, good afternoon. Good morning and good evening. This is Dennis Velco with OutBüro and you are tuning in to OutBüro voices, where we have interesting conversations with LGBT entrepreneurs, business leaders throughout all different kinds of sectors, community leaders and LGBT professionals and what I like to say an LGBTQ professional is everything from a dog walker to an astronaut. Wouldn’t that be an interesting conversation? And today we are joined with Veronica Kirin. She is an author, a podcaster, and an entrepreneur, and an entrepreneur coach. So she has lots to talk about. So we’re going to dive right in. Welcome to the show. Thank you so much for joining us today.
Unknown Speaker 0:54
Thanks for having me, Dennis.
Unknown Speaker 0:56
Oh, well, absolutely. kind of see Some of your postings on LinkedIn, and but you had some interesting content that you were sharing, which caught my attention. But first again, once I started actually listening to some of your podcasts, I realized, wow, you know you have a lot of things that you have done. Could you kind of get our audience a little bit up to speed about some of your background and some of the things that you’ve accomplished, really interested in that book? And then, and then we’ll kind of transition into what you’re doing now. Okay. Yeah, sounds
Unknown Speaker 1:38
good. So, my career actually started working with the National civilian community Corps, which is a branch of America that deploys across the United States for disaster relief and humanitarian aid. That’s where I cut my chops for leadership, came back, and founded my own nonprofit organization. And that was the beginning of my entrepreneurial journey in 2010. So this was far better. Before, you know the internet hadn’t quite grown up to the place that it is now, coaches weren’t really thinking. And so I was figuring all this out on my own. Soon after that, I was laid off from my day job. And so I started a tech company, which is the company that I ultimately scaled and sold in 2018. And that was a really interesting experience because I was a little bit of a baby queer at that point, I wasn’t so far out, but I was definitely out of my comfort zone being not just a woman in tech, which is already a minority, but then a queer woman in tech in a very conservative city. And so there is this whole conflict of imposter syndrome happening for me, not just I’m growing a business and figuring all this out for the first time. But also, I’m supposed to look a certain way and act a certain way according to these guys who are, you know, just wearing suits every day and I don’t understand, you know, do I belong in this room or not? So it was a whole journey of discovery. I had a couple of other small businesses in between. But ultimately the tech company, which is called Green cup digital still alive today still going strong, so run by a woman. I guess that’s the one that Yeah, really like, that’s me that’s my baby win right there. And so I sold it because I found that
Unknown Speaker 3:18
I really wanted to do more. As you said, I have a book out actually have a couple of books out and a couple more on the.
Unknown Speaker 3:25
But my first book stories of elders
Unknown Speaker 3:29
took a lot of time and energy. And I was finding that to drive 12,000 miles across America to interview strangers in the greatest generation. So, people that like, there are already age and language barriers. And to then put it all together and publish it was just too much to do alongside running a tech company. And so that’s why I chose to sell it. And I published that book six months later. And so since then, I’ve been
Unknown Speaker 3:56
so wait, hey, wait, wait, Paul. So so you sold a technology company to do to finish your book.
Unknown Speaker 4:06
That is a book and to coach others. Yeah,
Unknown Speaker 4:09
boy now that is Spoken like a true entrepreneur, risk-taker, right? Oh, yeah.
Unknown Speaker 4:17
Things are going great at the tech company. I had it scale to 10 hours a week, I had a team of four, we were beyond six figures. It was really comfortable. But I, I’m not really one that gravitates towards comfort. I’m one that wants to constantly evolve and grow. And I have the book on the way and that that’s really what I wanted to be doing. that mattered a lot to me.
Unknown Speaker 4:43
And as I said, I had a lot of hard won
Unknown Speaker 4:45
lessons from that initial seven years of being in business and I wanted to share those lessons with others and help them grow so that they didn’t have the struggle that I have. So ultimately, that’s how I ended up being An entrepreneur coach, which is what I do today.
Unknown Speaker 5:03
Okay, awesome. I will definitely be diving into that. So. So if I, if I recall correctly to, you have that book finish, but you had a lot of additional stories that, you know, just couldn’t quite make, you know, the cover to cover the cut. So tell everyone what you’re doing with that now.
Unknown Speaker 5:29
Yeah, so the premise of the book was to document the paradigm shift brought about by the high tech revolution. And that’s why I was interviewing people who are so much older than me because they lived it and they saw from the first radio coming into their homes all the way to I have a smartphone now. So they could really encapsulate this experience and document it. But think about you know, 80 years of life, the stories that these people have to share not just about technology, but about the world. And about family and travel and just, it’s so difficult to even begin to, to put it all in one box. And so the book really is focused around technology. And then the other stories like virtual STL, coming home from the Eastern Front in Germany and seeing the Statue of Liberty for the first time in years after, you know, fighting a war and liberating concentration camp and that feeling of like, I’m home now and like being greeted by the Statue of Liberty, like I was crying when he’s telling that story is nothing to do with technology, but it has to be recorded and told. So just as you said, I started a podcast, it’s one of my earliest podcasts, to share some of the pieces that didn’t necessarily fit in the book. And also to give readers the opportunity to hear them tell the stories in their own voice because there are accents and there are inflections that you’re just not going to get from a written Text.
Unknown Speaker 7:00
Okay, so these are recordings that you had the actual people awesome so yeah,
Unknown Speaker 7:06
so some of them are rough because they wanted to be in a restaurant and you have to honor where somebody feels safe to do an interview like this. So it’s not like perfect podcast audio it’s I was in their home whereas in a restaurant or wherever, but yeah, that’s them in their own words.
Unknown Speaker 7:23
Oh, awesome. And, you know, I like I really like that that resonates with me as far as the the your focus was on it. Pardon, he was on technology, but you have all of these life stories and life events and then around that, and you know, at the end of the at the end of every day, you know, the technology that we utilize, you know, even this, it has to, it does whether it wants to or you want it to or not It has if it within The larger, larger construct and framework of our lives and bad technology is or unsuccessful. Technology is ones that do not because they tried to force themselves in an inopportune time or an opportunity or an inflexible way. And so those are the technologies that did not survive any link times. I think that’s very fascinating that Yeah, I got to see that and you’re able to portray that in your, in your, your podcast now. And what what what a wonderful way to give your readers you know, that that next level of interaction, next level of content, where they can go and experience that deeper and richer, you know, connection. So, yeah,
Unknown Speaker 8:50
yeah, because it’s so hard to convey, like, the level of soul-changing experience that I had spending so much time with these people. So if I could give that a, just a snippet of that back, and I was also quite proud to get just a few queer stories into the book again, that wasn’t the point of the book, but there was a grandfather who said, My grandson came out as gay and it changed me completely because I was not going to disown my own grandson, my own family. And I interviewed a woman who was a Playboy bunny way back in the day when playboy bunnies weren’t in magazines, they’re in restaurants doing the serving, and she had like to do all the like posture training and everything. And then she came out midlife and became an English professor. And she said, she said she moved to be a professor at the University and to become a lesbian, which is like my favorite phrasing. Um, so there’s, there’s these little that’s not the point of the book. And so I didn’t get a lot of it, but there are just these little pieces of our history in there as well.
Unknown Speaker 9:55
Oh, very, very cool. Very Yeah. And so You then did a small podcast for it, or at least a temporary podcast, it seemed like it was like from point A to point B. But it was a long point. It was like you were traveling across the country. Yeah. And kind of fitting in podcasting. When you could tell us just a small bit about that. And then we’ll transition.
Unknown Speaker 10:24
Yeah, well, so that was actually for the book tour for my book stories of elders. So I was, as you said, traveling from point A to point B instead of a circle this time because I wanted to terminate the travel in Los Angeles and then stay there. But there are also regions of the United States that I hadn’t been able to return to. So it was really amazing to have interviewed people four years ago, and then see them again and present them with their copies of the book and have them help sign so every book, signing But I have where, where there are people they interviewed, I asked them to sign the books with me because their stories are like, I put it together, but they’re the ones that are in the book. So I have everyone sign in the index next to their names, and I have five master copies of every one. So it’s just full of signatures. So that was really amazing. And so the podcast, as you said, was to kind of create a roadmap for others who are curious, like, how do you build a book tour? And what is it like to drive across the country alone, and you’re in the middle of moving and revisiting some memories from the original research tour because I drove to meet these people in the first place. And so yeah, it was, as you said, it was just a temporary kind of tidbit of life as an entrepreneur doing wild things
Unknown Speaker 11:53
Unknown Speaker 11:55
So, so let’s dive into your entrepreneur. neuro coaching. And you know, I kind of understand your why, which is important for every entrepreneur to understand and be able to communicate and yours was so that others wouldn’t have to go through some of the struggles that you did, can’t you? There must have been some impetus or you know, some sparks or some things that that, you know, hey, as an entrepreneur myself, this isn’t my first rodeo. And I’m a, I’m a bootstrap startup of one I do everything. And every day I move forward on some things. But then every now and then there’s like, you know, Oh, my gosh, I did this update to this over here and why is it affecting that over there? They have nothing to do with each other. Ah, you know, just technology and trying to fit, you know, 20 pieces together to work all as one right? That’s challenging you If it’s your full-time job right away, and yeah, there’s lots of different struggles, you know, I could talk about but you know, this, this isn’t about me, but I get dug about in each of the businesses that I have found, you know, kind of some of the sparks the reasonings and the challenges that I had, and ultimately what came to its closure. So we heard a little bit about your technology business. But, you know, outside of it just being more that you wanted to focus on the book, were there any significant challenges in that business that that really kind of made you go, you know, what, I had this huge challenge. I overcame it. And was there something like that, that said, you know, that that created that, that initial spark to be an entrepreneur coach?
Unknown Speaker 13:52
Yeah. Well, so there is part of it.
Unknown Speaker 13:56
There are two ways to start a business there’s to start a business out of
Unknown Speaker 14:00
panic and just to have a business. And there’s a certain business because you had a passion. I never actually had a passion for tech. I have a knack for tech. I’m very good at Tech. But my degrees in anthropology, that’s why I’m writing these books because I am an anthropologist, I’m all about people. So my knack was target marketing, understanding other cultures for my clients, and really serving my clients in a way that was rooted in the heart rather than here’s a bunch of languages that you don’t understand. And we’re going to build you a website or we’re going to market you online and you don’t, you know, here’s some lingo and you’re done.
Unknown Speaker 14:42
And so that’s why that company was so successful, but my
Unknown Speaker 14:46
passion has always been around people. And so it was looking back through my life and noticing that I was the one that people were coming to for help. And then even more recently, as I was having success with the tech company, I was having a lot of people come to me And ask for help with scaling and business systems. I fought so hard for that knowledge. I was the one who was scared, wondering why I was like the rich and the poor and the rich and the poor and the rich and the poor. Trying to figure out why I was working 70 hours a week, even though I had started a business for more freedom. And so there’s this like herding cats. I’m on the hamster wheel, I can’t seem to get out of it. And so I fought and fought and fought where’s the knowledge? Because I know this is not the case for everyone. What am I missing? I was missing scaling, and the the the pieces of the business that need to be in place in order to scale and so I basically crawled myself out of the chasm that I had created, right. I had done it to myself and being at the top of the mountain finally and having what I had originally envisioned, felt so good, and I knew that There were other businesses like me, business leaders that wanted more freedom. But there was this rhetoric around. If you’re not hustling hard every day, then you’re not an entrepreneur. When in fact, if you’re hustling hard every day, there’s probably something broken in your business. And that’s okay. Because you have a business blind spot. We’ll figure it out. But it’s a symptom, not a success. And
Unknown Speaker 16:25
so, absolutely, yeah, I like to say, define success on your terms. Yes. Not based on someone else. Because, you know, if you live in New York City, whenever I was a consultant there, my clients would travel an hour and a half to get into work. They would be in by about 830 to nine o’clock in the morning. They wouldn’t leave till about nine o’clock at night. Yeah, many of them would have small apartments, you know, Pete to tears in the city, and then they would only go home on the weekends in or because if not, it’d be another hour and a half commute back. They wouldn’t get home into their bed until the earliest 11 pm. And, you know, a lot of entrepreneurs Yeah, you do work the hours, right? You because you are passionate. And if no one else if you can’t yet afford to hire people to delegate, that’s one of my key little things that you know, sometimes I love to listen to podcasts myself, that’s one of the ways I found you in addition to the group. And you know, whenever people I hear podcast podcasters, you know, in the business sector who say, Oh, well you know, in order to do this in this you need to delegate. Well, let’s back up first, okay, first before you can delegate unless you have a business partner who is in it sweat equity. You need, you need funding, you know from either an investor or loans or you know some level of capital or you need to have had traction on you know, with clients to have the income to pay that person that I go to delegate me even if you’re doing you know offshore tell you to know remote assistance I forget the exact name teller virtual assistant, thank you, virtual assistant, to the Philippines for six to $7 an hour Okay, you still have to have that money, you know, or you’re living on credit card debt which is very dangerous. So so i think you know, getting the foundation down into your, into your systems and so forth is you know, first foremost the strategy but the Find what success is for you. You know, if you’re if you’re happy working 12 hours a day, then you know, Buddha bless go forth, right. And by you know, for those of us one of my I always like to round out the shows How do you balance your life because again for me the it is what how you define it and to if you’re not taking care of yourself if you’re not, you know, eating properly going, going out seeing friends going for bike rides, going to the beach and going hiking in the mountains taking your significant other you know, at least out on a significant date night every other week at minimum and I mean something special not just ordering in pizza and sitting in Netflix guys and gals you know making that time for your, your hosts out so that you can show up. Because if you don’t have if you’re not taking care of yourself and those in your immediate realm of influence and love, then you’re not going to have the energy or the emotional bank account with everyone around you. You because when the shit hits the fan And you really do need to work those couple of 16 hour days. You don’t want your significant other threatening to divorce because they’ve been nagging you for six months already, you know?
Unknown Speaker 20:12
Yeah. end of the rope situation. Yeah. And you as you know from our previous chats, I’m massive
Unknown Speaker 20:21
Crusader for self-care and work-life balance, partly from my own hardships. I have Post Traumatic Stress Disorder from doing disaster relief for the US government. I can’t allow my stress to spike that high a bar is literally everything falls apart. And so self-care is one of the cornerstones of my business and one of the cornerstones I work on with my clients. And the same with work-life balance. So I mean, I think we’re jumping the gun a little about what my lifestyle looks like. But if it’s 6 pm, I’m turning off the computer. I’m not scheduling anything later than that. It’s over. That’s the day I usually cut out a little earlier than that because I pay a lot of attention to my attention or to my energy and make sure that it’s really, really good because I have to be at my best for my clients. And so my mornings are very important to me and then it just cut off. It’s done the works done no more.
Unknown Speaker 21:20
And yeah, that’s, that’s very, very, very important.
Unknown Speaker 21:23
Gotcha. So so what are some of the either biggest challenges you’re seeing with your, with your clients or just that you see, in general, that, you know, the lid, kind of take it in a phase depending on your, your client base, as well. But, you know, there’s definitely different phases to just launching a business and growing a business. And, you know, pardon me, we you know, some of the podcasts I hear some, some really big players. And so, you know, they’re talking about going, you know, scaling from the 1 million to the 5 million to the 10 million to the 50 to 100 million. But, you know, for, you know, when you look at the vast majority of businesses in, you know, just here in the United States, and this show, and the website is global, but, you know, I can only speak to what I know and stats that I know, so sorry, every everyone in the UK and Canada and Pakistan and Singapore and so forth, you’ll have to put it for you. But, you know, here in the US, you know, the vast majority of businesses are small businesses, probably hovering in you know, $200,000 a year range, you know, right at coffee shops and so forth. But so with the businesses that you focused on, you know, what are you seeing kind of the those For the starting up. And then, you know, and that scaling, you know, what are some of the issues that you’re seeing and maybe some key tips that you might be able to provide?
Unknown Speaker 23:12
Yeah. So there’s actually one issue that arises for every single entrepreneur across the board no matter what stage you are in, and no matter how many times you’ve done it before, and that’s imposter syndrome, especially for our community. But just in general, it doesn’t matter how many times you’ve done it, I have clients who are on their third business, and they still come to me because they’re looking for how to how to start or how to scale they’ve done it before, but because it suddenly looks different, they now aren’t sure that they have the skill sets to make it happen. And the same with scaling. So you have you’ve built the business, you’re in your third round of funding, you’re getting into new rooms, though, with the new levels of people who have bigger pockets, all of a sudden imposter syndrome kicks in, not because you aren’t successful already. But because now you’re in a room that you’ve never been in before. And your fear flight or fight mechanism starts to go off and say, I’m not supposed to be here.
Unknown Speaker 24:14
Ray Ray. Oh, I think we kind of got through the, through the story. But just in case I know what imposter syndrome is. But just in case, some of our viewers and listeners are like, whoa, wait, what’s that? I’m no, I’m no imposter. Could you give just a brief explanation in layman’s terms?
Unknown Speaker 24:34
Yeah, it’s the feeling that somehow you don’t belong in the room, or that you can’t do the thing that you’ve been asked to do. So a great example for me is that I won a really big contract at my tech company, and it was something that I had never done before. They asked me to build a type of website that was much more complex than I’d ever done before. And I said yes, because a lot of Logically I know, okay, I know how to research. I know where my resources are, I can figure it out. But the imposter syndrome starts rearing its head and saying, What if I fail? I can’t do this. Why did I take this contract on? What am I going to do? Because they’re going to eat my business for lunch. And then you start to have that cascade effect. And if it’s let’s,
Unknown Speaker 25:22
if it’s gone unchecked, imposter syndrome can turn into self-sabotage. And then that’s where we see entrepreneurs truly holding themselves back from success.
Unknown Speaker 25:31
Gotcha. A good way to explain it. They’re very good way and, you know, sometimes too, it’s, it’s, anytime you’re doing something a little bit new, a little bit, you know, maybe based on the foundation, like your example of, you know, you’ve had that experience and it’s based on something that you’ve done, but it’s just that little itty bitty stretch. That you know, you think to Do but it’s that little itty bitty stretch. And, you know, sometimes even what I found in, in trading with people is, you know, sometimes people just really have almost an affliction of imposter syndrome. And, you know, some of those, you know, a career coach could help. But you know, sometimes I’ll just also say, you know, things that are possibly even happened. If you have if you’re constantly having that doubt, I’m not good enough. I’m not worth one. There are great meditations that you can do. Look upon those also, perhaps even thinking about seeing a therapist help you get to the root cause of those internal feelings of not feeling adequate. You know, for an example, I was, I think, three I’ll say one of my exes grew up in an alcoholic, abusive parent home, verbally abusive, and constantly told he and his sister that they would never amount to anything and you know, you’re worthless, you won’t amount to anything that’s and then go off and beat the mother literally in front of them. And that left a very long-lasting impression to where he has has a very difficult time to change and believing in himself. And I think that’s a very important thing to, you know, to get to the root of, you know, especially if you are looking to be an entrepreneur is it’s okay to go out and ask for help. What have you and know that a life coach or business coach is not a therapist. They’re not licensed typically therapists although they might have some tips and suggestions on ways in which to deal with those underlying issues. But what we’re talking about is the imposter syndrome is when, you know, it’s not because of that kind of underlying, you know, issues come away from the best words you’re on the fly. But it’s really about as you stated, it’s like I’m stretching myself. And it’s a, it’s a uncomfort zone. And that fear and flight as you pointed, it kind of comes in and makes you feel uncomfortable. And, and it could be stretching yourself and things. You’ve done a little bit of pepper in the past, or it could be doing things that are completely new. Like out Bureau, there’s never been a website that allowed, that has allowed employees to rate their employers in the glassdoor.com like fashion. And there’s never been an employer branding platform focusing on LGBT and So, every day, I just have to say, for me my imposter syndrome, the way I deal with it is, yo, bitch, no one else has done it. So, therefore, I am getting over it. It’s here, let’s move forward. I mean, it’s just a, you got to just feel the fear and do it anyway. And there’s one little thing for those of you that are feeling a little bit of imposter syndrome I’ve shared on another show with Larry, who is a dream coach, get to your next dream. And Sergeant Harry Tucker in the military, he told me to at the age of 18, was one of the most fundamental, amazing things anyone has ever said to me, and he said, never asked me permission for anything. Because if you do, the answer will always be no. Tell me what you are going to do. And I will tell you if I have a problem with it, and what a great way to live. You know You just take charge, go for it, feel the fear, and do it anyway because you know what the next person that that company is interviewing to possibly do that project that you’re bidding on, won’t have that level of confidence.
Unknown Speaker 30:16
That’s true. And so I want to make sure that we say that imposter syndrome is in fact normal. And it’s going to happen throughout your life because it’s a part of your fear flight or fight mechanism. So this is going to keep happening. And it’s okay that it keeps happening, to know your triggers, and to work on them so that you shore them up, so it’s less likely to happen, but you can recognize it when it does. And I also offer several meditations that you can find on my website in order to work through imposter syndrome. So I’m happy to share those as well. And yeah, it’s not something that you have to fight against. It’s something that you can learn from And then grow with.
Unknown Speaker 31:01
Absolutely. And there’s anyone who is a parent. I’m an adoptive parent, I have an 1110 and a half year old. And when you get real when a parent gets real with you, even your own parents, if they get real with you, they’re going to tell you, they don’t have a clue what they’re doing. They’re making it up as they go. And many, many parents feel imposter syndrome. They although those words aren’t what are used, necessarily, and I’ll see
Unknown Speaker 31:35
Unknown Speaker 31:36
but but it’s the exact same thing. Yep.
Unknown Speaker 31:39
Exactly. Oh, just know that, that it’s not just in business. It’s in life in general. And you know, you could even feel imposter syndrome in relationships, just your personal relationship, like, you know, wow, he’s, he’s interested in me, okay, you know, or you know, whatever that might be but you know, you It can be throughout, in many perilous covery
Unknown Speaker 32:03
the fear of being discovered as an imposter, even though you are who you are.
Unknown Speaker 32:09
Right, right. And so what a great way What a great thing to attempt to understand. And, and, and focus on conduct, I mean, controlling to the best of your ability understanding. So it doesn’t affect you negatively because it affects so much of your life not just being an entrepreneur. Right. So definitely, we’ll have links to your website and those great meditations that you offered there. And so what is your typical timeframe or is there a typical timeframe or typical process that you do with your entrepreneurial clients?
Unknown Speaker 32:51
Yeah, so I typically work with clients for six months, although some of them have been with me for over a year and some of them will create Rate something a little bit more custom, because what they need is a little boost into the next level. And that’s it. But typically when you’re talking about scaling, and not just the nuts and bolts of scaling in the business, the consulting part, but also the entrepreneurial life coaching, as they’re up-leveling, and so they’re probably experiencing some sort of limiting belief and imposter syndrome. So that takes time and takes work. And so I found that the sweet spot is six months in order to get all the things in place in order for that scaling process to happen, and also develop the personal skills and abilities in order to make it happen with an entrepreneur as well. But from there, it’s quite custom because every entrepreneur is different. Some entrepreneurs are just starting their business. And so I’m working with them to start scaled, while others are in the process of buying their first warehouse. And so they’re scaling to a point where they have employees and they’re taking it to the next level on a national wholesale level. So everyone’s kind of in a different place. I have my trademark three pillars of business scaling and that’s what I use with my clients as the guidepost. But what happens within that is all very custom to the client.
Unknown Speaker 34:15
Okay, well wonderful, wonderful. Well if you do you Is it all individual? The guy do you have like group discussions or you know, like a mastermind learning session? Yeah,
Unknown Speaker 34:33
I do I have a mastermind is called the disruptive mastermind. And we get together on Mondays it’s actually a free mastermind I asked you know, if you if you’re gonna stick around and come quite often, there’s a link to buy me a coffee because I am offering it’s kind of just in support of my entrepreneurial community on Facebook. So if you want to join us were in the disruptive entrepreneur society on Facebook and We’d have a weekly Monday mastermind where you can come in and grab a hot seat and get coached by myself and some of your colleagues.
Unknown Speaker 35:08
Wonderful. Is that a like a live video? That’s on
Unknown Speaker 35:12
zoom? Okay, yeah. Yep see zoom and then link into that to do your live session.
Unknown Speaker 35:19
Yeah, so yeah, the group is on Facebook and then the event is in zoom. Oh, gotcha.
Unknown Speaker 35:24
Okay, cool, cool. Well, any of that that you’d like to ensure that gets in the show notes over there’s links to
Unknown Speaker 35:33
make definitely I think anybody and up euro would be completely welcome and bring something probably really magnificent to the group and we’re so honored and help ready to help you get to your next level.
Unknown Speaker 35:45
Awesome. Awesome. Well as to where there is just for your yourself and others, there are groups on out here calm Are you are calm. groups on OutBuro can be over When and where they are searchable by the search engines indexable by the search engines, they can also be private so that people can see that they are available. But they can’t see the content plan except being a member. But also just in case you’d like to ever utilize or would like to join or maybe start an offshoot. We also have private secret groups, which only members of the group even though it exists. Now, of course, on the admin sign, admin side, I can see that it’s there. But you know, publicly, people can see that it’s there. As well as I’ve been mentioning, in the session that is often very perfect for you is on every profile, you’re able to indicate whether you are open to being a mentor to others, would you be very pertinent for yourself, and you could say you’re open to being a mentor for you. For another and you’re and you’re a coach so that they understand it, it’s not it’s a paid relationship there some, some are not paid. And people can also indicate whether they would like a mentor. So for everyone out there if you’re not quite sure you know about it, go ahead and indicate on your profile that you would like to have a mentor and indicate the areas because we’ve already have spoken with Matthew, who is a career coach and helps you with your resume. We’ve talked with Timothy of Timothy’s Stahl’s, nutrition who is a holistic health coach and helps you with your nutrition and diet, especially those with compromised immune systems. We have talked with Larry who is the first gay per out gay person to sail around the world and he helps you transition to your next big idea of its retirement not focusing on the money but your next big move. And now we have you who focuses on the entrepreneurs and growing and staging. And as I as I’ve shared, I’ve really have focused on having coaches here my first sessions of launching out euro voices because I personally have had a year where I was privileged and had, I was working at Mirage resorts in Las Vegas. And I was helping to start a whole new portion of their IT department and they paid for life for a business life coach to come in for a whole year and work with all management from like my level up and it had a very pronounced
Unknown Speaker 38:58
difference in my career.
Unknown Speaker 39:01
In that coaching that I had with him, his name was Joseph. Within just three sessions, he was like, why are you here? I get why you’re here, but why are you here? You know, you need to be doing it. You’re doing amazing things you should be out doing this as a consultant, being a director in a consulting business, doing your own business, for goodness sakes, you know, you could be earning 678 10 times the amount of money that you are here. And sure enough, within a year, you know, things happen, the universe happens for a reason. And I got that all the systems and processes in place to a point where and I had staff to where they could literally lay me off when times got tough, because all my staff knew exactly what to do the processes and the systems were in place, and they could go a while without the department head. Well, that landed me or that right as that was happening. And the conversations that I had with Joseph gave me the courage to put my resume out. And I was picked up as a division director for a consulting firm. So I went from being we’ll just say, I doubled my income overnight. And then I went from that job within two years to launch my own business that within three years was running $12 million dollars a year in revenue. So but it all started really with that life coach, because outside of Harry Tucker, who I mentioned earlier, you know, don’t ever Don’t ask me permission for anything guy. This was the first this is the kind of the first person as a life coach who really helped me see my I own my worth in the sense of I’m not worthy, but my worth and in what I was doing professionally So, you know, and helping me see that clearly. And so that’s why I think it is so important. You know if you have the opportunity to reach out to life, business coach, health coach, career coach, someone that can look at your life and your situation and your business objective objectively. And you know, because as an entrepreneur, you’re taking your example as an entrepreneur, we get so weeded down, and in that my new shot of the day and the year so passionate about what you’re doing, and it’s your baby and no one wants to hear that their baby is ugly, right? You want to this is this is my business. This is my leaving alone allowed. And you know, but having someone like yourself, come in and say you know, you Well, in order to get where you want where you say you really want to be, here’s why to work and helping them along the way.